The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.Archive for the ‘Career Advice’ Category
Must-Have Skills for Today’s Marketers to Excel
Tuesday, January 11th, 2022The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.3 Steps for Gaining Traction as a Thought Leader
Tuesday, November 30th, 2021
So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
Mining Your Junk Mail Folder for “Hidden Gems”
Tuesday, November 9th, 2021
I was having lunch with a friend recently when the topic of email – and difficulty in getting that email to its intended destination—came up. She was surprised to learn that some of the items that might be going to her “junk mail” or “spam” folder might actually be (more…)
Creating a Plan to Improve Corporate Communications
Tuesday, October 5th, 2021
Effective corporate communication has always been important. Now, though, in a hybrid and continuing uncertain corporate environment, it’s more important than ever for organizations to determine how effective their corporate communications efforts are, and what adjustments or improvements need to be made to keep employees engaged, productive, and employed!What worked pre-pandemic almost certainly doesn’t work anymore. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward.
Battling Blind Spots to Boost Management and Marketing Effectiveness
Thursday, September 30th, 2021
Blindspots are something we all have based on our past experiences, interactions with others, and the opinions and values we’ve formed over time. I remember learning early in my career about the Johari Window in a leadership seminar I attended. It’s a model designed to help us understand and improve communications through the recognition that we all are impacted by the things we don’t know. Human nature is such that each of us has biases and blind spots that we’re generally not aware of.
Best Practices for Managing Remotely (You Already Know These…)
Tuesday, September 28th, 2021
Man Working From Home Having Online Group Videoconference On Laptop
Over the past several months I’ve been very interested, even excited, to see how well the forced experiment with remote work has evolved. Since 2008 I’ve been working remotely. Even prior to that, I had several writing clients that I worked remotely for; most I’ve never met. (more…)
Capitalizing on the Big Benefits of a Growing Gig Economy
Friday, July 9th, 2021
Who could have predicted the rapid expansion of remote work and the “gig economy”? While the gig economy had already been making the news due to the emergence of companies like Uber and Lyft prior to the pandemic, the pandemic had had a significant impact on how companies are using and will continue to use remote workers in the future.Staying on Top of Trends in Digital Marketing
Wednesday, July 7th, 2021
One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Technology and competitive forces have caused change to be constant and rapid. Over the past year, especially, the pandemic has prompted a wide range of changes across all industries and areas of professional practice.
So how can you keep up on the changes that impact your work to make sure you’re remaining relevant as an expert in your field and valuable to those you serve? (more…)
Tips for Hiring Freelancers and Contractors
Friday, May 28th, 2021
While Uber and Lyft have popularized the concept of the gig economy, the truth is that gig, freelance, or contract workers have been around for a long time. In fact, I’ve been a contract worker or freelancer since 1981, when I first started writing business articles for a wide range of trade and business publications. I’ve worked remotely with publishers and editors for years — most of them I’ve never physically met. My interest in the gig economy, which traditionally had been referred to as telecommuting, led me to research and write a book on the topic some years ago. Last year I updated that book as the concept of remote work, or telecommuting, really took off during the pandemic. Suddenly employers realize that yes, they can effectively manage remote workers. It’s a trend that is likely to continue long past the pandemic.
Graduates: Some Important Tips for Building Your Personal Brand
Tuesday, May 25th, 2021
A hot topic in recent months, perhaps due to the pandemic and sudden interest in pursuing new job and career opportunities, seems to be “building a personal brand.” We work with a wide range of entrepreneurs, independent consultants and others who are adept at building what they refer to as their “thought leadership.” In truth, though, what they’re really doing, is building their personal brands. We help them do that and we also speak and write regularly about the topic.
Building your personal brand doesn’t start after you’ve already established yourself in your career, or at least it shouldn’t. As we like to say “your reputation precedes you.” And, for good or ill, it precedes you whether you’ve been paying attention or not. (more…)
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