I was playing Solitaire on a flight recently and was struck by how much I like developing and following standardized processes, yet how likely I am to vary from a process when I think it’s appropriate.
The trouble is (more…)
Archive for the ‘Career Advice’ Category
Finding the Right Balance Between Standard Processes and Variation
Tuesday, June 4th, 202410 Tips to Help You Commit to Constant Prospecting
Wednesday, June 7th, 2023
One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of focusing on prospecting even when you’re very, very busy.
It’s wisdom that I was well aware of when I started my business, Strategic Communications, in 2008, and at first was very easy to do. I wasn’t that busy after all during the early days (especially since this was 2008 and the beginning of a recession!). But as many consultants warned me what I’ve fallen prey to over the years was slacking off on prospecting when my workload became too heavy. (more…)
5 Ways to Harness the Power of LinkedIn for Your Job Search
Friday, April 21st, 2023
Job seekers can think of LinkedIn as a search engine. Their goal should be to show up in searches that recruiters, HR pros, and hiring managers use to find talent. There are five primary things job seekers need to do to increase their odds of showing up on these searches (without their current employers or colleagues knowing they’re in job search mode).
Here are our top five recommendations for effectively harnessing the power of LinkedIn for your job search. (more…)
My Favorite Question to Ask When Hiring Marketing Professionals
Tuesday, April 5th, 2022
Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations in finding, interviewing, hiring and onboarding marketing staff. It can be challenging to effectively assess job candidates for any role—when hiring for creative roles it can be even more challenging. How can you determine whether applicants have both the aptitude and the innovative chops to be a valued member of your team?
Answers to Five Common Questions About Becoming an Effective Communicator
Monday, March 28th, 2022Effective communication is critical in today’s business environment. Arguably, perhaps, even more critical than it has been in the past—and more challenging. Interacting with others in a remote or virtual environment is different than interacting in person. But regardless of how or where you’re connecting with others, some common questions come up frequently. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” (more…)
What You Should Be Looking For When Hiring Freelance Talent
Thursday, February 24th, 2022
Throughout my career, I have both been a freelancer, and have worked with various freelancers, initially in my role as director of corporate communications/marketing in the education, energy and healthcare industries and, since 2008, as owner of my own content marketing firm, Strategic Communications. I have also researched and written a few blog posts on the topic, including input from other sources who have worked with freelancers:
Must-Have Skills for Today’s Marketers to Excel
Tuesday, January 11th, 2022
The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.3 Steps for Gaining Traction as a Thought Leader
Tuesday, November 30th, 2021
So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
Mining Your Junk Mail Folder for “Hidden Gems”
Tuesday, November 9th, 2021
I was having lunch with a friend recently when the topic of email – and difficulty in getting that email to its intended destination—came up. She was surprised to learn that some of the items that might be going to her “junk mail” or “spam” folder might actually be (more…)
Creating a Plan to Improve Corporate Communications
Tuesday, October 5th, 2021
Effective corporate communication has always been important. Now, though, in a hybrid and continuing uncertain corporate environment, it’s more important than ever for organizations to determine how effective their corporate communications efforts are, and what adjustments or improvements need to be made to keep employees engaged, productive, and employed!What worked pre-pandemic almost certainly doesn’t work anymore. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward.
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