I’ve worked in marketing for a number of years, and I know that it can be a thankless role at times. After all, the marketing department is a cost center, not a revenue center. It’s a function that is often highly scrutinized in terms of how dollars are being spent and what results are being achieved from those expenditures. Marketing staff is sometimes viewed as “squishy creative types” who don’t really understand business issues but like to throw money at bright, shiny things and the latest social media craze. (more…)
Archive for the ‘Career Advice’ Category
Marketers: Here’s How You Can Get That Seat at The Table
Tuesday, March 2nd, 2021Managing Remote Staff: The Two Most Important Things You Need to Know
Monday, December 28th, 2020
I’ve been interested in telecommuting – or what is more commonly these days referred to as remote work – for many years now. My interest prompted me to research and write a book on telecommuting in 1991. Having worked as a freelance business journalist for a long time, while also employed full-time as director of corporate communications in the education, energy, and healthcare industries, I had worked remotely with a variety of editors for many years. Why couldn’t I also work remotely as a corporate communications director for companies in other locations? (more…)
How To Demonstrate Your Productivity When Working Remotely
Monday, November 2nd, 2020I’ve been thinking a lot about remote work lately. Not only because of the coronavirus, and not only because I’ve been working from home since 2008, but because my new book “Managing Remote Staff: Capitalize on Work-from-Home Productivity” was released by Self-Counsel Press, a publisher I’ve written a number of books for.
I received a lot of input for the book from both those who manage remote staff and those who work remotely. Some have been doing this for a number of years; others only since the pandemic emerged and changed the work landscape forever. Companies have historically been hesitant to allow employees to work from locations other than their official workplaces. This is true for a variety of reasons, many revolving around trust, concerns about communication, and the ubiquitous concern managers have of being able to successfully manage employees when they are “out of sight, out of mind.”
Setting Boundaries When Working From Home
Tuesday, July 7th, 2020by Linda Pophal
Working from home is top-of-mind for many people these days. The COVID-19 pandemic resulted in innumerable businesses sending innumerable employees home to work to keep them safe and isolated from others. Working from home has long been top-of-mind for us–we’ve been a virtual business since 2008. So from a workday standpoint, the virus hasn’t created that much disruption for us. It has created some new opportunities, though.
Good News: Working Less Leads to Greater Productivity!
Thursday, November 14th, 2019
by Justin Grensing, Esq., MBA
The results of a recent experiment by Microsoft Japan lend additional weight to previous real-world data showing significant gains in productivity by—wait for it—working less!.
The company found that shifting to a four-day workweek resulted in productivity gains of 40 percent. While this correlation might sound counterintuitive at first glance, it’s easy to understand the direction of the impact when taking a closer look at productivity; although the size of the impact is still impressive. For context, the biggest jump in national year-over-year productivity in the United States going back to 1949 was about 10 percent with other cyclical peaks usually ranging somewhere between three and 5 percent. There have been some dips of negative productivity growth, but those are relatively rare. (more…)
Be Thankful You Only Have a Couple of Clocks to Set Back…
Monday, November 11th, 2019
by Justin Grensing, Esq., MBA
Even with an ever-increasing number of our “clocks” smart enough to change themselves on daylight saving time, most of us have to take a few minutes to remember how to change the time on our ovens, microwaves and cars. Or maybe we just let them be an hour off until the clocks switch back in a few months. Either way, it’s a minor annoyance. For most of us… (more…)
Networking: Secret Weapon for Recruiting and Hiring
Wednesday, September 25th, 2019
There’s an old saying that is familiar to any job seeker: “It’s not what you know, it’s who you know.” That same idea could be applied to recruiting and hiring. Smart networking can provide big benefits when it comes to recruiting. The broader the network, the better the chances of reaching job seekers. In a digital world, hiring and recruiting often takes place online. That doesn’t mean, though, that online recruiting should be the only channel used, or that social media is always the best place to find candidates.
While much of our work involves helping individuals and organizations promote their products and services, more and more lately we’re being called upon to help them with their recruiting. For good reason! The same tried-and-true principles that work for effective product and service marketing also work when “marketing” for employees. And, perhaps even more so than with traditional product or service marketing, networking can make a big difference and have a great impact in companies’ ability to recruit top candidates.
Networking for Introverts: Practicing the “Loose Touch”
Thursday, August 22nd, 2019
We often hear about the importance of networking and it’s tough to challenge that notion. Networking is a great way to make new connections that can lead to job offers or other professional connections. For small business owners and entrepreneurs, networking is especially important, because simply generating awareness of your organization can be difficult without meeting people in person and building personal connections. (more…)
Pros and Cons of Employees and Contractors
Tuesday, June 4th, 2019by Justin Grensing, Esq., MBA
Staffing is one of the biggest challenges for small and mid-sized businesses. The challenge can be especially acute when a company reaches the stage in which it thinks it needs more help but maybe not necessarily an FTE or when a single FTE might not be enough, but two might be too many.
Just as many workers crave flexibility in their employment relationships—as illustrated by the growth of the gig economy—small and medium-sized businesses (SMBs) also value flexibility in their labor relationships. Rideshare companies like Uber and Lyft, for example, go to great lengths to ensure their workers are classified as contractors instead of employees. The costs of ongoing disagreements over this classification is something Lyft cited as a potential risk in its recent IPO. (more…)
Brilliance is not enough – you need to build relationships!
Wednesday, November 14th, 2018
Maybe it’s because I grew up in a family-owned business. Maybe it’s because I grew up a bit “socially awkward.” Maybe it’s because I spent 20+ years in corporate communications. Whatever it is, I grew up with a very strong sense of inclusiveness when it comes to interacting with people. The concept that you “can’t judge a book by its cover” has always been meaningful to me; I’ve always enjoyed interacting with and learning from a broad range of people–trying hard not to pre-judge those I come into contact with. That has served me well. (more…)
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