Look up the phrase “new customers only” on Google and you’ll turn up more than 38,000,000 results. Look up “existing customer deals” and you’ll find 19,000. It comes as no surprise that companies often turn to special incentives when trying to lure new customers to their fold. Chances are, most of us have even taken advantage of those deals from time to time. But, when you’re an *existing* customer (more…)
I recently had an editor I work with ask about a source’s credentials because she couldn’t find her online. And I’ll admit that my first thought was also “Oh oh – weird!” But then I recalled a “back of the brain” feeling I’ve had for a while now about all of the valuable information and sources that I–and others–may be missing because we rely so exclusively on online content.
If you can’t be found online, are you important? Are you *credible*? Do you even exist? I think maybe not… (more…)
In a recent post I talked about an “aha moment” I had. It’s one that has impacted how I think about my own business. When I started my business about two years ago, I was hoping to work with clients to help them develop strategic marketing communication plans to move their businesses forward. I’m a *HUGE* proponent of planning and think that effective planning can avoid unnecessary effort and expense–and increase results.
But, not everyone believes this. I found that, just as when I was in the “corporate world,” (more…)
I just finished a complicated, but very interesting, article for an information industry publication about security and identity issues for content owners. Once I was able to get past all of the confusing terminology and “IT-speak” (which took me several interviews and multiple reviews and re-reviews of my notes, not to mention “sleeping on it” for several nights…) some key themes began to emerge. Ultimately (I think…) I pulled together an article that effectively sums up both the challenges and opportunities facing content owners today. There are two “big questions” from the content owners’ perspective: (more…)
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