Posts Tagged ‘content management’
Tuesday, January 5th, 2021
It can be extremely expensive to feed the constant demand for content from a wide range of audiences. Content marketing has become a major industry in the 21st century, with companies of all types and sizes working hard to produce content to help them distinguish themselves from competitors as they attract and engage audiences that can represent potential customers.
The costs of content creation can be positively affected, though, if companies work strategically to repurpose content in various ways. The mantra of any efficiency-oriented content creator or team should be “Create once, use many times.” Why let valuable content become buried as new content is created? Here we take a look at some practical advice from content creators who have learned to make the most of what they create. (more…)
Tags: business journalism, Chief Content Officer, content, content management, content marketing, copywriting, creating content, digital marketing, repurposing content
Posted in Content Marketing | No Comments »
Tuesday, October 22nd, 2019
Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. To achieve these goals content providers, publishers, and organizations must establish content review processes. These processes generally involve multiple touchpoints, and many eyeballs. Everyone is reviewing content for different reasons—from grammar, spelling, and style compliance, to SEO, content accuracy, and more. Content marketers in regulated industries are subject to even more scrutiny.
Unfortunately, more reviews means more costs. Circular rounds of review squeeze the life out of carefully crafted content.
(more…)
Tags: content management, content marketing, content review, content review process, editing copy, editing process, efficient content creation, time management
Posted in Content Marketing | No Comments »
Thursday, February 28th, 2019
by Justin Grensing, Esq., MBA
Artificial intelligence (AI) is widely seen as a game changer in how our world operates, both now and especially in the future. With any revolutionary change, there are often both strong advocates and vehement detractors. Much of that polarization comes from the fact that major societal disruptions often have both winners and losers. Take globalization as an example. While an increasingly interconnected global economy with more open trade has meant cheaper prices for consumers in developed nations, it has often also meant that employees in some sectors are displaced as industries move to countries with lower costs of production. (more…)
Tags: AI, artificial intelligence, content creators, content management, content marketing, creative writers, writers, writing
Posted in Content Marketing | No Comments »
Thursday, January 18th, 2018
At Strategic Communications, we are big advocates of content marketing. It’s crucial to offer something of value to your potential customers rather than simply advertising to them. Blogs and whitepapers can be great vehicles for this type of marketing, but there are many, many forms of content marketing, and some might not seem to fit that label at first glance. (more…)
Tags: content management, content marketing, Marketing, writing
Posted in Content Marketing, Internet Marketing, Strategic Communications | No Comments »
Tuesday, May 30th, 2017
So you’ve finally put in the effort to develop a respectable blog. You’re posting regularly and consistently, and you’re posting about topical material relevant to your target audience. But nobody’s reading it. A common challenge we see with businesses trying to beef up their online presence is that they haven’t done enough to drive traffic to their blog. Here are some basic tips to help boost your blog traffic. (more…)
Tags: blog, blogging, blogging best practices, content curation, content management, content marketing, digital marketing, promoting content, small business blogging
Posted in Blogging, Content Marketing, Publishing | No Comments »
Friday, January 6th, 2017
A year ago, we m
ade some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. (more…)
Tags: 2017 predictions, content management, content marketing in 2017, digital marketing, marketing in 2017, marketing predictions, SEO
Posted in Brand Management, Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, October 18th, 2016
Recently, we did a presentation on strategic content marketing for the 2016 International Association of Business Communicators (IABC) International Conference, and we thought the continued and growing interest in the subject bears further discussion, especially for entrepreneurs.
Many entrepreneurs may have heard the term content marketing without much context or elaboration. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” (more…)
Tags: content curation, content management, content marketing, copywriting, digital marketing, high value content, online marketing, writing great copy
Posted in Content Marketing | No Comments »
Thursday, July 28th, 2016
It’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.
We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)
Tags: blogging, content management, content marketing, digital marketing, managing your blog, SEO, writing copy, writing effective copy
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, SEO | No Comments »
Tuesday, July 19th, 2016
Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)
Tags: content management, content marketing, content strategy, marketing strategically, strategic communications, strategic marketing
Posted in Content Marketing | No Comments »
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