Archive for August, 2009

Travelers’ Branding Campaign Works

Tuesday, August 25th, 2009

Travelers’ well-known logo – a red umbrella – remains a key element of its new branding campaign which launched last year. I first learned of the campaign recently when friends told me about some wonderful commercials with a dog that was intent on protecting its bone from real and imagined risks. The message: (more…)

It’s Not Always About Location

Friday, August 14th, 2009

Location. Location. Location.

Traditional marketing wisdom would lead one to believe that where a business is located makes a difference. And that makes logical sense, most of the time. A recent experience, though, suggests that location can be trumped by other things – (more…)

Little Touches Leave Lasting Impression

Monday, August 10th, 2009

Our water heater went out recently and my husband researched and ordered a part online from – Not the kind of company that one might, necessarily, expect anything special from, right? After all, a plumbing part is a plumbing part.

But the day the part was delivered – I heard my husband exclaim first: (more…)