Archive for the ‘Healthcare Communication and Marketing’ Category
Thursday, January 10th, 2013
We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?
If not, you must know it’s never to late to start something new! And we have a suggestion for you. (more…)
Tags: blogging, blogs, brand, communication, marketing communication, writing
Posted in Business Development, Healthcare Communication and Marketing, Marketing and Branding, Publishing, Social Media | No Comments »
Tuesday, December 11th, 2012
As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? (more…)
Tags: blogs, Business development, communication tactics, facebook, linkedin, Social Media, twitter
Posted in Business development, Business Development, Healthcare Communication and Marketing, Internet marketing, Sales, Social Media | No Comments »
Thursday, December 6th, 2012
Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as the should be, on their staff first. If you’re interesting in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
Tags: branding, communicating with employees, Employee communication, employee engagement, employees and your brand, employees as brand ambassadors, your brand
Posted in Employee communication, Healthcare, Internal Communication, Marketing and Branding | No Comments »
Tuesday, December 4th, 2012
Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion, according to paidContent.
The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media (more…)
Tags: Advertising, local ads, local advertising, online marketing
Posted in Advertising, Community relations, Competition, Healthcare, Marketing | No Comments »
Thursday, November 1st, 2012
As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.
In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion (more…)
Tags: communicating strategically, communication tactics, facebook, linkedin, Social Media, strategic communications, twitter
Posted in Business Development, Customer communication, Healthcare Communication and Marketing, Internet marketing, Marketing, Marketing communication, Social Media, Strategic Communications | No Comments »
Tuesday, October 9th, 2012
I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.
Advertising efforts are a good example of this. (more…)
Tags: Advertising, communication tactics, Marketing, marketing research, marketing strategy
Posted in Advertising, Customer communication, Direct marketing, Healthcare Communication and Marketing, Internet marketing, Marketing, Marketing and Branding, Marketing communication, Marketing Research | No Comments »
Thursday, July 26th, 2012
What are senior managers across the globe and across multiple industries concerned about these days? Reputation. So says a recent study conducted by Spencer Stuart and Weber Shandwick. Not surprising given the hit that many companies have taken over recent years in terms of their reputation, credibility and trust among consumers. So what are senior leaders’ expectations of the communications function according to the study? (more…)
Tags: Brand management, health care, Healthcare, marketing strategy, measurement, results, Strategic Planning, Strategy
Posted in Healthcare, Healthcare Communication and Marketing, Marketing and Branding, Strategic Communications, Strategic Planning, Strategy | No Comments »
Monday, July 23rd, 2012
Newsflash: according to a recent survey from Fournaise Marketing Group, 70% of the CEOs surveyed said that marketers and communicators are disconnected from business results and living “too much in their creative and social media bubble.”
Now, I appreciate the numbers being tied to this reported sentiment, and I do love surveys, but as a marketing communications (MARCOM) professional for a number of years I have to say that this is not really shocking information. Those of us in MARCOM know this; we’ve known it for a long time. Ironically, though, too few of us (more…)
Tags: Advertising, health care, Healthcare, Marketing, marketing strategy, measurement, results, Social Media
Posted in Healthcare Communication and Marketing, Marketing and Branding, PR and Media Relations | No Comments »
Friday, May 4th, 2012
“They just don’t get it!”
“How many times have we told them this?”
“Why don’t they understand?”
These are common phrases in the world of business, whether applied to employee communication, marketing communication or customer communication. But there is something fundamentally wrong with each of these statements which contributes immensely to our failed communication efforts. (more…)
Tags: communication failure, Customer communication, effective communication, Employee communication, marketing communication
Posted in Client relations, Customer communication, Employee communication, Healthcare Communication and Marketing, Marketing communication, Strategic Communications | No Comments »
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