Archive for February, 2018

Should Manufacturers Think More Like Pharmaceutical Companies When it Comes to Marketing?

Thursday, February 22nd, 2018

8970947 - illuminated light bulb in a row of dim ones concept for creativity, innovation and solutionWhen you think about the types of companies you typically see ads for, manufacturing firms don’t typically come to mind. That’s because, historically, manufacturing companies haven’t invested a great deal in traditional marketing. They tend to be focused more on business-to-business (B2B) sales, than business-to-consumer (B2C). Their business focus has typically been on achieving operational efficiencies to drive down costs and increase profits. They set themselves apart from competitors by providing higher quality, faster turnaround or lower cost, and they haven’t typically spent much time thinking about the end user consumers of their products. (more…)

Please follow and like us:

What Your Marketing Metrics May, or May Not, be Telling You

Thursday, February 15th, 2018

Marketing has long been faced with a perception that its results are difficult to accurately measure. Consequently, many business leaders are skeptical of investing money into marketing efforts, because they aren’t convinced they can tie the dollars they put into marketing to their bottom line. When it comes to online marketing, in particular, a lot of metrics have been developed to help evaluate the effectiveness of marketing efforts in the absence of the ability to measure a concrete ROI.

But, not all metrics are created equal, and not all make sense. (more…)

Please follow and like us:

Email Marketing is Not Dead: Why It’s a Top Tool for Connecting With Millennials

Tuesday, February 13th, 2018

38309393 - group of different families together of all racesYou don’t have to be a tech-savvy millennial to set up your email’s junk mail filters to ensure you never see an unsolicited advertisement. But when it comes to millennials, email marketing may be one of the best options available. Matt Bryant, writing for PPR North America, writes that, “millennials, the first generation of digital natives (grew up using computers), don’t respond to traditional advertising and marketing tactics as past generations did. A recent study found that 84 percent of millennials don’t like traditional advertising nor do they trust it.” So, how can you effectively reach this group? You may be surprised. (more…)

Please follow and like us:

Answers to Your Top Questions About Super Bowl Advertising

Thursday, February 1st, 2018

football in foreground for super bowlAs Super Bowl LII in Minneapolis between the Philadelphia Eagles and New England Patriots approaches, it’s an obvious time to take another look at some of the data on the marketing spectacle that surrounds the event. Here we address some of the top questions many consumers have as they prepare to watch the commercials (er, game…) (more…)

Please follow and like us: