Every company is–or should be–concerned about its brand. Even those that are, though, tend to focus more on the customer-facing brand. Granted, customer and prospects perspectives are important. But there’s another key audience that often gets overlooked in the rush to build brand. (more…)
Archive for April, 2015
Managing the “Employer Brand”
Tuesday, April 28th, 2015Who Are You Trying to Influence? Their Personality Types May Impact Your Effectiveness!
Wednesday, April 22nd, 2015By Justin Grensing, Esq., MBA
There’s a certain feeling one gets when having a light bulb moment – a great idea that is so brilliant it absolutely must be acted upon. Similarly, a polished business strategy or project plan that is the result of hours and hours of consideration and mental exertion can be like a child one has groomed for success. But when that idea or plan gets shot down because it’s too risky or too expensive, or because your managers, customers or business partners simply don’t get it, it’s certainly a bubble-bursting moment.
Just as a great product or service is useless if it can’t be sold to the marketplace, a great idea is useless if it can’t be sold to the right stakeholders. What works for one executive won’t necessarily work for another; different leaders have different motivations, fears and triggers. Identifying those cues really requires knowing what type of executive you’re dealing with. (more…)
Challenges and Successes of Being a Small Business Owner
Thursday, April 9th, 2015Being a business owner can be very rewarding–it can also be very challenging, even frustrating, at times. That’s the yin/yang of entrepreneurship, and, while I wouldn’t trade it for life back in the “corporate jungle,” I have to admit there are ups and downs.
1) My three biggest frustrations or setbacks have been: (more…)
3 Traits of Successful Entrepreneurs
Tuesday, April 7th, 2015I responded to a reporter’s inquiry recently about the traits of successful entrepreneurs. I love responding to questions like this because they cause me to be introspective and think about things that I believe have contributed to my own success–and that may be, potentially, helpful to others. As I look back on my career, and the launch of my business in 2008 (still going strong almost seven years later!), there are a few key points that come to mind. (more…)
Magic Words to Make Prospects Open Your Email Messages
Thursday, April 2nd, 2015It’s tough out there in email marketing land as millions (billions?) of marketers compete for the attention of already harassed and harried consumers. Finding those magic words to cut through the clutter is high on the wish lists of marketers everywhere. The problem is there are no magic words!
There is, though, one very important (and often overlooked) part of the email marketing message that can make a big difference: (more…)
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