Archive for December, 2009

Predictions for 2010

Thursday, December 31st, 2009

Okay – going out on a limb here, I know – but just couldn’t resist the “power of publication” with my own blog and all. Never before have I had such a great opportunity to share my personal thoughts with the masses at virtually no cost. Who knows, of course, how many people will actually see this. But – for the sake of posterity – here are my predictions for 2010. (more…)

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Having a Plan B for Those “Tiger moments”

Friday, December 18th, 2009

An article I was reading recently in AdWeekLessons of Tiger’s Tale – made what I thought was a very valid point related to the media frenzy now surrounding Tiger Woods and the impact on his advertising endorsements. “Using celebrities is effective and makes business sense. Just make sure you always have a plan B in mind — just in case.” Good point. (more…)

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B2B Advertising Requires Different Approach

Wednesday, December 16th, 2009

The business market is different. While some consumers are also small business owners, it can be challenging to ferret out those segments. In addition, small businesses do not represent a homogeneous group that has the same needs, interests, avocations and “hot buttons.” (more…)

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Are You Ready to Serve GenY?

Sunday, December 13th, 2009

For years, the “baby boomers” represented the focus of much of society – from television programming, to advertisers’ focus to social media commentary from journalists and academics. But, today there is a new generation that is rapidly gaining attention and focus from these groups. (more…)

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