Archive for January, 2017
Tuesday, January 24th, 2017
How quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.
The competition for marketing talent is heating up. (more…)
Tags: content marketing, creative marketing, demand for marketing talent, hiring marketing talent, Marketing, marketing talent, staffing demands, staffing issues
Posted in Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, January 19th, 2017
By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.
We often see two common missteps, which we try to advise clients against doing: (more…)
Tags: B2B marketing, B2C marketing, Brand Management, business communication, copywriting, Customer Communication, Marketing, writing effective copy
Posted in Content Marketing, Healthcare Communication and Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, January 17th, 2017
We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. (more…)
Tags: communicating online, content marketing, digital marketing, facebook, linkedin, Marketing, Social Media, twitter
Posted in Content Marketing | No Comments »
Thursday, January 12th, 2017
Sometimes clichés can become so pervasive that we fail to think critically about their meaning or the full implications of the statement. A classic example in business, generally, and customer service, specifically, is “the customer is always right.” To state the obvious, the rationale is that no matter how difficult, rude and unreasonable a customer may be, that customer is paying the bills — and you should do whatever it takes to make that customer happy. (more…)
Tags: business referrals, Customer Communication, customer experience, customer relations, Customer Service
Posted in Business Development, Client Relations | No Comments »
Monday, January 9th, 2017
It’s hard to overstate the importance of brand loyalty. Marketers know how difficult it can be to win new customers. Once you have brought a new consumer into the fold, it’s important to take steps to ensure that they will not only keep coming back, but that they will also refer others to you. (more…)
Tags: Brand Management, Customer Communication, customer engagement, Customer Service, discounts, effective marketing
Posted in Business Development, Client Relations, Marketing and Branding | No Comments »
Friday, January 6th, 2017
A year ago, we m
ade some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. (more…)
Tags: 2017 predictions, Brand Management, content management, content marketing in 2017, digital marketing, marketing in 2017, marketing predictions, SEO
Posted in Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 3rd, 2017
Last January, we made some predictions about marketing trends for the year. We thought we’d take some time to revisit those predictions and see how we fared. We took a look back to see how accurate our marketing forecast was. We actually did quite well!
So what were our specific predictions and how do they mesh with the year in marketing? (more…)
Tags: 2016 marketing predictions, 2017 marketing predictions, content marketing, marketing predictions, podcasts, showrooming, virtual reality, webrooming
Posted in Marketing and Branding | No Comments »
Sunday, January 1st, 2017
Soci
al media is a key marketing tool that no business should overlook. To stay relevant to your audience, this medium requires being fluid and agile while staying up to date on the latest trends, buzz and news. Unfortunately, much of the news and buzz of 2016 has been around some of the great celebrities we’ve lost, including athletes, astronauts, politicians, actors and musicians. Commenting on these tragedies is, obviously, a sensitive matter, making it especially important to exercise caution before casting messages into cyberspace. Unfortunately, too often, even big businesses who we’d assume know better, commit egregious social faux pas. (more…)
Tags: media relations, newsjacking, pr, Social Media, social media missteps
Posted in Media Relations/PR, PR and Media Relations | No Comments »
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