Archive for May, 2018

The Benefits of Being a “Fast Follower”

Thursday, May 31st, 2018

by Justin Grensing, Esq., MBA

The business world has a strong mythology around, and reverence for, the innovator – brilliant geniuses who upend the status quo and usher in a wave of change, making fortunes along the way. We often think that the first company to go down an innovative path is in an enviable position. But, in many cases, it is not the first mover who prospers, but the fast follower. (more…)

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Do You Have an Exit Strategy? Why You Should.

Tuesday, May 29th, 2018

by Justin Grensing, Esq., MBA

For many entrepreneurs, starting and running their own business is the culmination of their life’s ambition; the chance to be their own boss while doing what they love. But as an entrepreneur, is your goal really to continue your business for the rest of your life? Or to pass your business on to the next generation of your family? Or to simply let it fade into oblivion? The point is, unless you’ve taken the time to specifically think about the future of your organization beyond you, you really don’t have an exit strategy. (more…)

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The Power of Podcasts

Thursday, May 24th, 2018

Savvy marketers are always on the lookout for new media through which to promote their companies. From print media, to radio, to television, to the Internet, it hasn’t taken long historically between the development of a new media technology to the adoption of that media by marketers.

In an article for Entrepreneur, Aj Agrawal makes the case for podcasts as the next potentially lucrative marketing channel. (more…)

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Thought Leadership Through Content Marketing for Business Professionals

Tuesday, May 22nd, 2018

Hiring marketing or content marketing talent?Most small business owners are heavily focused on their core skillset. They are bakers, event planners, lawyers – insert job – first, and accountants and marketers second. As Pamela Slim writes for Entrepreneur, “Most small business owners aren’t marketers by trade, but almost all (95 percent) do some form of marketing for themselves, and many need to master what can feel like a very steep learning curve quickly. Most entrepreneurs and small business owners (64 percent) are self-taught and less than half (46 percent) consider themselves ‘marketing savvy.’” (more…)

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3 Plans to Drive Small Business Success

Friday, May 18th, 2018

by Justin Grensing, Esq., MBA

Every small business owner knows that the path to success is fraught with many challenges. From managing staff, to financing, to marketing efforts, small business owners often feel overwhelmed with the ancillary yet critical activities they need to succeed at in order to pursue their love of event planning, or flower arrangement, or owning their own medical practice, etc. In a recent article for Entrepreneur, Pamela Slim discussed “How to Overcome Common Challenges and Help Your Small Business Grow,” and one of the topics Slim focused on was the concept of “reacting versus looking ahead.” (more…)

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How Even Very Small Businesses Can Gain Media Exposure

Thursday, May 10th, 2018

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingFor any business, getting your name out there in the marketplace and in front of potential customers is crucial for bringing in revenue. This is particularly true for new or small businesses that don’t have much, if any, name recognition. This is where public relations, or “PR,” can be extremely beneficial; it’s a low-cost, high-impact means of generating awareness, preference and driving business to your doorstep or website.

Here are some important things to know about PR and how you can put it to work for you. (more…)

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Just Because You Can, Doesn’t Mean You Should!

Tuesday, May 8th, 2018

There’s an old saying that has been used to describe exceptional salespeople: “They’re so good that they could sell ice cubes to Eskimos.” The point being that Eskimos, living in a cold climate, really don’t need ice cubes, and are likely an audience that is going to be tough to crack. But, great salespeople could crack them.

Our perspective: Why? (more…)

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