Whether you’re opening a new business, launching a new product, hiring a new employee, writing a book, creating a blog, etc., etc., etc., there are a number of activities that your business might engage in that you feel should generate news. Problem is, there is often a gap (or seems to be) between what you think is newsworthy and what the new media think.
The good news is that even very small organizations can generate media exposure. They need, though, to follow some general guidelines. (more…)