Communication folks – ever feel like you’re bumping your head against the wall trying to get “them” to “get it”? Maybe it’s time to take a step back, do a brutally honest self-assessment and consider that maybe, just maybe, you aren’t getting it! (more…)
Archive for July, 2013
The C-Suite is Asking the “Wrong” Questions – Really???
Tuesday, July 30th, 2013Provocative Gone Too Far? – IDK, but it pays to know your audience
Tuesday, July 23rd, 2013One of the things I’ve done for a number of years is freelance writing. Whether I’ve been employed in a full-time job, or now as I run my own consulting business, it’s just something that I can’t bear to give up. Because I have also worked with clients to help them find PR placement opportunities, I’ve been fortunate to experience “both sides of the fence” so to speak. The situations I encounter help me in my client work and also often serve as good examples for the PR-related classes I teach. At any rate, a recent experience really resonated with me.
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Go-To Sources for Great Information on Communication-Related Issues
Tuesday, July 16th, 2013A former student recently emailed me to ask about suggestions for sources of information to help her stay up-to-date on communication-related issues. Her question made me think about the sources that I have come to rely on for current, accurate information about a wide range of communication-related issues from the traditional to the new media.
I thought others might be interested as well. So, here’s my short list of go-so sources:
To Discount or Not to Discount – An Age-Old Question With No Easy Answers
Thursday, July 11th, 2013Pricing is a complex issue for any organization or business and one of the key considerations that organizations must make is whether to discount what they have to offer. Even the “big guys” sometimes get it wrong. Consider J.C. Penney’s recent missteps with their move away from discounts under short-lived CEO Ron Johnson. Pricing is one of (more…)
Developing Your Personal Brand – Yes, You Have One!
Tuesday, July 9th, 2013As someone who grew up in a family-owned business and then worked in the field of PR/corporate communications for a number of years I’ve long been well aware of how my actions, or inaction, impact not only my reputation, but the reputation of the organizations I serve. From the day long ago when my father chastised me for not returning a greeting from a classmate we ran into at a local department store to early training as a PR/media relations rep I’ve known that what I did — on or off the job — made an impression. While that knowledge, especially as a child, was sometimes burdensome, in hindsight it has served me well.
Some other early lessons: (more…)