I will admit, that in years past I was a mission statement basher. I considered mission statements to be exercises in futility and a waste of time. I’ve come to believe differently, with one big caveat: (more…)
Posts Tagged ‘Strategic Planning’
I used to consider SWOT analyses to be “silly exercises,” but after using them on a number of occasions during strategic planning processes with clients and, after conducting research for my book The Complete Idiot’s Guide to Strategic Planning, I’ve come to believe that (if done effectively) they can help drive better strategy development.
If done correctly, SWOT analyses should: (more…)
Both the current situation in Syria and the start of my classes for this semester have me thinking about strategy. In fact, my pondering about the news reports I’ve been hearing regarding our strategy (or lack thereof) for addressing the situation in Syria helped me to frame what I believe are some important point for students in my PR Campaigns class, as well as for some clients I’m currently working with on strategic planning projects. (more…)
- What does it take to be an effective healthcare marketer?
- What does it take to be an effective B2B marketer?
- What does it take to be an effective retail marketers?
Regardless of the audience asking, or the way the question is posed, my #1 recommendation is always a two-part recommendation and it’s one that I convey to clients and students communicating in both internal and external settings. (more…)
I love a new year. Although I realize that, technically, every day is the beginning of a new year, there’s something about the New Year that makes me both reflective and optimistic about what lies ahead. As a pretty goal-oriented person, I enjoy the process of looking back, learning, and looking forward. It’s the basis of strategic planning, after all, a personal passion of mine. Each year I spend time to commit my goals to writing and I track my progress throughout the year. I don’t achieve every goal, but I do belief that I’m more effective than I would be if I didn’t take the time to plan. I had some great successes in 2012 and a lot of very rewarding experiences–both personally and professionally. But there’s always room for improvement and, regardless of what I achieve, I always want to achieve more. So, in 2013, there are a number of things I’d like to do better: (more…)
As the New Year approaches it’s time to begin thinking about New Year’s resolutions, which might also be referred to as “strategic planning” — although those words tend to strike fear into the hearts of even the most focused of business professionals. I don’t know why, but I’m coming to accept it as a given. One of my resolutions for the New Year is to come up with a way of making planning less intimidating. “Good luck” say my business colleagues. But, I digress…
As you look forward to 2013, what are the fundamental issues that most impact your organization? What are the opportunities you hope to take advantage of? What are the challenges you hope to overcome? Here are a few tips to get you started: (more…)
A journalist asked me last week what I thought the key elements of a successful strategic plan should be. That’s not an easy question to answer and there are, in fact, a wide range of inputs and elements that go into ensuring strategic plan success. But it was a legitimate question and one that I know many strategic planning consultants–and their clients–are deeply concerned about. (more…)
As I work with different organizations I’m struck by the variation in their approaches to communicating with employees. Having worked in director of corporate communications roles for several years in some very large companies, my bias is toward communicating more not less. And, I’ve been fortunate that the companies I’ve worked for have been very open, transparent and honest with their employees.
Not all employers take that approach, however, and it’s not a place (more…)