Posts Tagged ‘Strategic Planning’

The “Big Rocks” of Effective Strategic Plan Implementation

Thursday, August 6th, 2015
Strategic planning is one of those activities that is often looked upon with either fear or disdain. Why? Because all too often business professionals who have been engaged in what can be a very long and arduous process are disheartened when the plan never really seems to reach fruition. It becomes a document based on an exercise that can take an inordinate amount of time (but doesn’t have to…).
In our experience working with a number of different organizations on strategic planning efforts, and conducting research on strategic planning when writing “The Complete Idiot’s Guide to Strategic Planning,” there are a number of reasons that even the most carefully created plans fail to be implemented as planned, let alone serve to achieve the desired results.

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What’s in a SWOT? Exploring an Important Input to the Strategic Planning Process

Monday, February 9th, 2015

A SWOT analysis – Strengths, Weaknesses, Opportunities and Threats – is a critical element of a strategic plan, if done correctly. Far from being a “silly exercise” (and I’ll admit in the early days of my career I sometimes felt that it was…) the SWOT is an important input that leads to the development of strategies. It can be a determinant of whether or not you will be able to successfully achieve your goals and objectives. But, it has to be done correctly to deliver that value. (more…)

5 Competitive Forces That Should Be Shaping Your Strategy

Thursday, October 9th, 2014

Every MBA student or undergraduate in an introductory business strategy course has encountered Porter’s Five Forces. The concept, outlined by Harvard economist and professor Michael E. Porter in 1979, has been a foundation of business strategy in both academia and the business world for decades.

Professor Porter revisited the topic in a recent article in Harvard Business Review, appropriately titled “The Five Competitive Forces that Shape Strategy.”

For those unfamiliar with the five forces, they are: (more…)

Why Your Strategy May Not Be Working: It May Be Just a Plan

Thursday, July 24th, 2014

I’m a strong proponent of the value of strategic planning but I’m also glad to acknowledge that the vast majority of strategic plans rarely drive real action or measurable results. The reasons why are numerous, but a recent article I read in Harvard Business Review made a great point about strategy.

In The Big Lie of Strategic Planning, Roger L. Martin, makes the point that, inevitably, whenever the word “strategy” is used, it’s often in conjunction with the word “plan” — those two words then become, somehow, inevitably–and inaccurately–intertwined.  (more…)

Breaking Through the B.S. (Brainstorming) – Some Tips for Better Results

Tuesday, May 27th, 2014

Brainstorming is one of those activities that, on the surface, seems pretty simple. In reality, though, effectively using this technique can be challenging, Why? Because we all have a tendency to want to discuss/debate and comment on the brainstorming comments of others — and even our own!The key for an effective brainstorming session is to ensure that a wide range of “top of mind” inputs can be gathered — not to dissect and discuss each point that comes up.

We work with organizations on strategic planning activities regularly. One of the keys to a successful planning effort is ensuring that all inputs are gathered and that good ideas/inputs are not “shot down” or dismissed as part of the brainstorming process.

A couple of things that we have done to help ensure that the brainstorming process works as it should: (more…)

Mission Statements: Who Needs Them?

Thursday, January 9th, 2014

I will admit, that in years past I was a mission statement basher. I considered mission statements to be exercises in futility and a waste of time. I’ve come to believe differently, with one big caveat: (more…)

New LinkedIn Product Pages – Go or No Go?

Tuesday, January 7th, 2014

LinkedIn recently announced the introduction of product pages—the ability for brands to create pages to highlight specific products. The big question for brands is: “worth it,or a waste of time”? Call me crazy, but I’m going with the latter. In fact, as I work with and monitor my own accounts as well as client accounts I’m very cognizant of the potential to dilute brand messages by using too many channels.  (more…)

That “Silly” SWOT and Why You Should Spend Time to Do it Right

Tuesday, October 22nd, 2013

I used to consider SWOT analyses to be “silly exercises,” but after using them on a number of occasions during strategic planning processes with clients and, after conducting research for my book The Complete Idiot’s Guide to Strategic PlanningI’ve come to believe that (if done effectively) they can help drive better strategy development.

If done correctly, SWOT analyses should: (more…)

The Thing About Strategy – Why You Will Never “Get It Right”

Wednesday, September 4th, 2013

Both the current situation in Syria and the start of my classes for this semester have me thinking about strategy. In fact, my pondering about the news reports I’ve been hearing regarding our strategy (or lack thereof) for addressing the situation in Syria helped me to frame what I believe are some important point for students in my PR Campaigns class, as well as for some clients I’m currently working with on strategic planning projects. (more…)

#1 Marketing Tip

Tuesday, August 13th, 2013
  • What does it take to be an effective healthcare marketer?
  • What does it take to be an effective B2B marketer?
  • What does it take to be an effective retail marketers?

Regardless of the audience asking, or the way the question is posed, my #1 recommendation is always a two-part recommendation and it’s one that I convey to clients and students communicating in both internal and external settings. (more…)