Archive for the ‘Content Marketing’ Category
Thursday, August 15th, 2019
If you’re ever created content for any purpose, chances are you’ve encountered a dabbler. A dabbler is someone who, when asked to review copy (or who is responsible for reviewing copy because of their position), suffers from severe scope creep. They just can’t stop themselves from offering far more, and far more detailed, input than what was expected.
Dabblers like to dabble. It’s what they do. Unfortunately, what they do can create a lot of headaches, and much rework and added expense, for those in the business of producing and publishing content of any kind. (more…)
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Tags: content marketing, content review, content review process, copyediting, copywriting, proofreading, writing copy
Posted in Content Marketing, Publishing | No Comments »
Tuesday, July 30th, 2019
We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.
But, just because you feel like you can’t spend more money on marketing doesn’t mean you can’t invest in your brand. (more…)
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Tags: brand awareness, brand preference, content marketing, cost-effective marketing, Marketing, marketing budget, marketing tips, reducing advertising costs
Posted in Advertising, Business Development, Content Marketing, Influencer Marketing, Internet Marketing, Marketing, Marketing and Branding, Social Media | No Comments »
Tuesday, July 23rd, 2019
One of the challenges for — and criticisms of — the marketing function is that it’s often difficult to calculate an ROI on a company’s marketing efforts. For example, how does a soft drink or beer company determine whether or not their multi-million-dollar Super Bowl ad was worth the investment? How can they tell whether a customer made a purchase based on that ad as opposed to a purchase they were going to make anyway? Not an easy task.
And yet both employers and clients want (and deserve) to know if their marketing investments are paying off for them. Fortunately the measurement game these days is often much more straightforward than in the past. (more…)
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Tags: analytics, content marketing, Marketing, marketing measurement, performance marketing, strategic marketing
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, July 9th, 2019
Social media marketing is an inexpensive and effective way to engage with your target market and position yourself as a thought leader. But to make it an effective tool, you need to be diligent in keeping your content up-to-date and post regularly. An infrequently-updated blog or social media page with stale posts can actually do more harm than good to your brand and engagement efforts. But many small business owners struggle to find the time to keep their social media profile up to date.
One solution to this is to use a content calendar.
(more…)
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Tags: content calendar, content marketing, content strategy, editorial calendar, planning content
Posted in Blogging, Content Marketing, Marketing Communication, Publishing | No Comments »
Thursday, June 20th, 2019
by Justin Grensing, Esq., MBA
With an up and down history dating back to the 1960s, the software-as-a-service or SaaS model has become the norm in tech-centered industries over the last couple of decades. With a SaaS model, providers of various applications or data storage capabilities allow end-users to remotely access the application or data. This is in contrast to models many of us were familiar with in the 1990s and 2000s where you would purchase an operating system software and install it via CD on a personal computer, for example.
In an article for Entrepreneur, Thomas Smale writes that the SaaS model has moved further and further toward a subscription model and suggests several subscription model-oriented growth strategies. These aren’t strategies only for very large, enterprise organizations. Even the smallest businesses, or solopreneurs, can leverage the subscription model to build sales. (more…)
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Tags: content marketing, marketing strategy, SaaS, software as a service, subscription models
Posted in Business Development, Content Marketing, Innovation, Internet Marketing, Marketing and Branding, Strategy | No Comments »
Tuesday, May 14th, 2019
Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)
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Tags: content marketing, content marketing strategy, marketing strategy, setting goals and objectives, thinking strategically
Posted in Content Marketing, Strategy | No Comments »
Tuesday, May 7th, 2019
Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)
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Tags: analyzing the competition, content marketing strategy, creative marketing, identifying competitors, marketing process, marketing steps, marketing strategy
Posted in Content Marketing, Strategy | No Comments »
Tuesday, April 30th, 2019
Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. (more…)
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Tags: analyzing the competition, content marketing strategy, creative marketing, identifying competitors, marketing process, marketing steps, marketing strategy
Posted in Content Marketing, Strategy | No Comments »
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