Archive for the ‘Content Marketing’ Category

What Your Marketing Metrics May, or May Not, be Telling You

Thursday, February 15th, 2018

Marketing has long been faced with a perception that its results are difficult to accurately measure. Consequently, many business leaders are skeptical of investing money into marketing efforts, because they aren’t convinced they can tie the dollars they put into marketing to their bottom line. When it comes to online marketing, in particular, a lot of metrics have been developed to help evaluate the effectiveness of marketing efforts in the absence of the ability to measure a concrete ROI.

But, not all metrics are created equal, and not all make sense. (more…)

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Email Marketing is Not Dead: Why It’s a Top Tool for Connecting With Millennials

Tuesday, February 13th, 2018

38309393 - group of different families together of all racesYou don’t have to be a tech-savvy millennial to set up your email’s junk mail filters to ensure you never see an unsolicited advertisement. But when it comes to millennials, email marketing may be one of the best options available. Matt Bryant, writing for PPR North America, writes that, “millennials, the first generation of digital natives (grew up using computers), don’t respond to traditional advertising and marketing tactics as past generations did. A recent study found that 84 percent of millennials don’t like traditional advertising nor do they trust it.” So, how can you effectively reach this group? You may be surprised. (more…)

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Content Marketing and the Pathway to Purchase

Tuesday, January 23rd, 2018

Business owners know that bringing in new sales can be extremely challenging and often frustrating. More often than not, a potential prospect never makes it from sales lead to paying customer. There are a number of steps along the path to purchase and prospects can be lost at any one. But it doesn’t have to be this way! At least not in the world of online marketing. Great content generation can help move prospects through your sales funnel more effectively. (more…)

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Content Marketing: A Wide Range of Options

Thursday, January 18th, 2018

At Strategic Communications, we are big advocates of content marketing. It’s crucial to offer something of value to your potential customers rather than simply advertising to them. Blogs and whitepapers can be great vehicles for this type of marketing, but there are many, many forms of content marketing, and some might not seem to fit that label at first glance. (more…)

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Why You Might NOT Want to Become a Thought Leader

Saturday, January 13th, 2018

Thought leadership is something we talk about a lot, and for good reason: it can be a great marketing vehicle—if done correctly.Because content marketing is so prevalent these days, creating and disseminating content across a wide range of channels (traditional and digital) is more cost-effective than ever before. And people are hungry for useful, relevant content.

(more…)

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Navigating the Complexity of SEO: Some Simple Tips

Tuesday, December 12th, 2017

Search Engine Optimization, or “SEO,” is a frequently used and important tool in online marketing. Yet to many it’s an unfamiliar and intimidating concept that they may naturally shy away from. Fear of the unknown is understandable, but SEO is something that can’t be ignored if you want your online efforts to pay off. And, it’s really not as complex as the terminology might suggest. (more…)

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Captivating Consumers With Top-Notch Product Images

Tuesday, December 5th, 2017

61641760 - strategies concept using apples in tic tac toe gam

How important are product images in your online marketing activities? If you effectively describe the product specifications, give some detailed reviews and have an in-depth description, is that enough? It seems like it isn’t. In fact, Lumina Datamatics cites a survey by the National Retail Federation showing that 67 percent of customers consider images more important than product-specific information, long descriptions and product reviews.

Think about that for a second. (more…)

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Guiding Consumers to the Bottom of the Funnel (BOFU)

Thursday, November 30th, 2017

Customer reviews, client reviews, best PR firm, public relations, content marketingThe word “sales” often conjures up some very specific images. A man in a suit holding a briefcase going door-to-door selling encyclopedias or vacuums, for example. Or a guy hustling in a car lot. But as we know, sales is, in reality, a process. A process that ends with a pitch. The direct pitch to the customer or the final sales touchpoint is the last step in the sales process and is often referred to as “the bottom of the funnel” (BOFU). It follows TOFU (top of the funnel) and MOFU (middle of the funnel) activities that are designed to move the consumer down a pathway to a purchase. (more…)

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Strategic Communications Featured as a Leading PR Firm on Clutch

Friday, October 27th, 2017

Customer reviews, client reviews, best PR firm, public relations, content marketingStrategy matters. Not only for our clients, but also for our own team. Strategy is what sets the foundation of a successful partnership, project, or campaign. Part of our strategy at Strategic Communications is being included on Clutch. Clutch is a reviews platform for businesses in the IT services and traditional marketing industries. Their coverage of public relations firms has been continuously growing over the last few years, with over 1,000 companies involved.  Strategic Communications recently joined their growing list, making us very proud that we’ve been able to rise to the top as a leading provider in the PR space. (more…)

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5 Critical Elements of Successfully Managing Your Online Presence

Tuesday, October 17th, 2017

When businesses think of branding and marketing, they often think in terms of the company as a whole. This is certainly important; however, personal branding can also be a big boon to your company. For sole proprietors and professional organizations (doctors, lawyers, accountants, consultants, etc.), showing off the personal expertise of the owners or management team is a great way to promote the company as a whole. Even larger organizations can benefit from showing the personal side of key executives—or touting their credentials to help boost business. (more…)

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