Archive for the ‘Content Marketing’ Category

Are Podcasts Poised to Replace the Employee Newsletter?

Saturday, March 31st, 2018

You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences. (more…)

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How Artificial Intelligence (AI) is Impacting Content Marketing

Tuesday, March 27th, 2018

While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist. (more…)

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Webinars Still a Viable Option for Building Audience

Thursday, March 22nd, 2018

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)

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Transforming Traditional Content Into Something Better!

Tuesday, March 20th, 2018

Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are using the growing number of delivery options to continue to reshape content into new—and sometimes improved—forms. (more…)

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5 Steps to a Better Blog

Monday, March 19th, 2018

We’ve been writing this blog for a long time – since 2009 actually! It actually draws more traffic than our website and we’ve also been recognized over the years, most recently by Feedspot as a “Top 30 Communication Blog.”  Recently we were asked by a reporter to share our top tips for effective blogging; we thought we’d share here as well. Here are our “Top 5 Tips for Building a Better Blog”: (more…)

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Do Buyer Personas = Stereotypes? Yes, but…

Thursday, March 8th, 2018

We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”

The answer:

Yes, but…

(more…)

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What Your Marketing Metrics May, or May Not, be Telling You

Thursday, February 15th, 2018

Marketing has long been faced with a perception that its results are difficult to accurately measure. Consequently, many business leaders are skeptical of investing money into marketing efforts, because they aren’t convinced they can tie the dollars they put into marketing to their bottom line. When it comes to online marketing, in particular, a lot of metrics have been developed to help evaluate the effectiveness of marketing efforts in the absence of the ability to measure a concrete ROI.

But, not all metrics are created equal, and not all make sense. (more…)

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Email Marketing is Not Dead: Why It’s a Top Tool for Connecting With Millennials

Tuesday, February 13th, 2018

38309393 - group of different families together of all racesYou don’t have to be a tech-savvy millennial to set up your email’s junk mail filters to ensure you never see an unsolicited advertisement. But when it comes to millennials, email marketing may be one of the best options available. Matt Bryant, writing for PPR North America, writes that, “millennials, the first generation of digital natives (grew up using computers), don’t respond to traditional advertising and marketing tactics as past generations did. A recent study found that 84 percent of millennials don’t like traditional advertising nor do they trust it.” So, how can you effectively reach this group? You may be surprised. (more…)

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Content Marketing and the Pathway to Purchase

Tuesday, January 23rd, 2018

Business owners know that bringing in new sales can be extremely challenging and often frustrating. More often than not, a potential prospect never makes it from sales lead to paying customer. There are a number of steps along the path to purchase and prospects can be lost at any one. But it doesn’t have to be this way! At least not in the world of online marketing. Great content generation can help move prospects through your sales funnel more effectively. (more…)

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Content Marketing: A Wide Range of Options

Thursday, January 18th, 2018

At Strategic Communications, we are big advocates of content marketing. It’s crucial to offer something of value to your potential customers rather than simply advertising to them. Blogs and whitepapers can be great vehicles for this type of marketing, but there are many, many forms of content marketing, and some might not seem to fit that label at first glance. (more…)

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