Archive for the ‘Content Marketing’ Category
Thursday, April 4th, 2024
Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. When the American Medical Association issued guidance for physician use of social media, I was all for it. In my former role, even absent these guidelines, I would have worked hard to keep our providers from independently using social media to communicate with patients.
But, my role has changed. And so has the social media and digital environment. Today, (more…)
Tags: communicating with patients, communicating with physicians, customer engagement corporate communications, patient communications, physician communications, social media risk, social media strategy
Posted in Content Marketing, Internet Marketing | No Comments »
Thursday, February 29th, 2024
GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.
Here’s a list of 20 to get you thinking before the weekend and the end of the month. (more…)
Tags: content marketing, GenAI, GenAI for marketing, using GenAI, writing with GenAI
Posted in Content Marketing | No Comments »
Wednesday, February 21st, 2024
As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. (more…)
Tags: content creation, content marketing, demand for writers, GenAI, journalists, the writing life, writing with GenAI
Posted in AI - Artificial Intelligence, Content Marketing | No Comments »
Thursday, January 25th, 2024
In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.
Content repurposing involves taking existing content and adapting it for use across different platforms.
(more…)
Tags: content marketing, creating content, digital content, repurposing content, reusing content
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 23rd, 2024
As we move further into 2024, the landscape of Search Engine Optimization (SEO) is evolving at an unprecedented pace, largely driven by advancements in artificial intelligence (AI) and machine learning. These technologies are reshaping how search engines understand user intent and deliver results, making it imperative for SEO professionals and content creators to adapt their strategies accordingly.
Here we take a look at some key trends and strategies for SEO in 2024, that you can use to help ensure that your content remains visible and effective in the face of continually evolving algorithmic changes. (more…)
Tags: conquring search engine optimization, leveraging SEO, search engine optimization, SEO, SEO writing, staying up-to-date on SEO
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Wednesday, January 17th, 2024
Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences.
Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)
Tags: Adobe, AI, AI in marketing, artificial intelligence, Cyber Inc, digital marketing strategy, generative AI, Hubspot, marketing strategy, Nutella, Salesforce
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Friday, January 12th, 2024
In the digital marketing landscape, authenticity and connections with consumers are paramount. A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). UGC can play a significant role in building brand trust and engagement.
But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? (more…)
Tags: content marketing, crowdsourcing, digital marketing, engaging your audience, UGC, user-generated content
Posted in Content Marketing, Influencer Marketing, Marketing and Branding | No Comments »
Tuesday, January 9th, 2024
Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers.
However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.
(more…)
Tags: digital marketing, email marketing, email subject lines, marketing strategies, writing effective emails, writing emails that get opened
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Wednesday, November 29th, 2023
While Uber and Lyft have popularized the concept of the gig economy, the truth is that gig, freelance, or contract workers have been around for a long time. In fact, I’ve been one of these since 1981, when I first started writing business articles for a wide range of trade and business publications. I’ve worked remotely with publishers and editors for years—most of them I’ve never physically met! My interest in the gig economy, which traditionally had been referred to as telecommuting, led me to research and write a book on the topic some years ago. (more…)
Tags: freelancers, hiring content marketers, hiring contractors, hiring creative talent, hiring freelancers
Posted in Content Marketing, HR Management, Marketing and Branding | No Comments »
I was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. 
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