Archive for the ‘Content Marketing’ Category
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
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Tags: linkedin, LinkedIn best practices, Social Media, social media marketing, twitter, using LinkedIn, using social media
Posted in Business Development, Content Marketing, Internet Marketing, Social Media | No Comments »
Tuesday, October 1st, 2019
by Linda Pophal
Strategic Communications has been working with clients for a number of years now (since 2008). We’ve helped dozens of clients establish themselves as thought leaders and/or drive traffic to their websites to generate leads and drive conversions. Long before then (I won’t even say how long because it scares me!), I was writing features for business and professional trade publications and spent a number of years as a copywriter, writing marketing copy as part of my full-time job.
(more…)
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Tags: blog writing, brochure writing, content marketing, copywriting, feature writing, sales writing, web content writing
Posted in Content Marketing, Direct Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Friday, September 20th, 2019
17877227 – social media
Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. (more…)
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Tags: digital marketing, facebook, Instagram, linkedin, marketing with social, Snapchat, social media marketing, social media strategy, twitter
Posted in Content Marketing, Internet Marketing, Social Media | No Comments »
Wednesday, September 18th, 2019
Have you ever pulled up a company webpage on a smartphone and immediately been asked if you’d rather load the content on the company’s app? It seems like businesses of all sizes have gone app crazy over the last several years. Google Play currently hosts 2.6 million apps and the App Store is not far behind with 2.1 million.
Many small businesses may fear falling behind on this ubiquitous form of customer interaction, but does your company really need to have an app? In an article for Entrepreneur, Thomas Smale discusses several factors to consider when deciding whether or not to spend the time and money to develop a mobile app. (more…)
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Tags: content marketing, digital apps, digital marketing, marketing strategy, mobile app, mobile marketing
Posted in Content Marketing, Customer Communication, Internet Marketing, Mobile | No Comments »
Thursday, August 15th, 2019
If you’re ever created content for any purpose, chances are you’ve encountered a dabbler. A dabbler is someone who, when asked to review copy (or who is responsible for reviewing copy because of their position), suffers from severe scope creep. They just can’t stop themselves from offering far more, and far more detailed, input than what was expected.
Dabblers like to dabble. It’s what they do. Unfortunately, what they do can create a lot of headaches, and much rework and added expense, for those in the business of producing and publishing content of any kind. (more…)
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Tags: content marketing, content review, content review process, copyediting, copywriting, proofreading, writing copy
Posted in Content Marketing, Publishing | No Comments »
Tuesday, July 30th, 2019
We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.
But, just because you feel like you can’t spend more money on marketing doesn’t mean you can’t invest in your brand. (more…)
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Tags: brand awareness, brand preference, content marketing, cost-effective marketing, Marketing, marketing budget, marketing tips, reducing advertising costs
Posted in Advertising, Business Development, Content Marketing, Influencer Marketing, Internet Marketing, Marketing, Marketing and Branding, Social Media | No Comments »
Tuesday, July 23rd, 2019
One of the challenges for — and criticisms of — the marketing function is that it’s often difficult to calculate an ROI on a company’s marketing efforts. For example, how does a soft drink or beer company determine whether or not their multi-million-dollar Super Bowl ad was worth the investment? How can they tell whether a customer made a purchase based on that ad as opposed to a purchase they were going to make anyway? Not an easy task.
And yet both employers and clients want (and deserve) to know if their marketing investments are paying off for them. Fortunately the measurement game these days is often much more straightforward than in the past. (more…)
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Tags: analytics, content marketing, Marketing, marketing measurement, performance marketing, strategic marketing
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, July 9th, 2019
Social media marketing is an inexpensive and effective way to engage with your target market and position yourself as a thought leader. But to make it an effective tool, you need to be diligent in keeping your content up-to-date and post regularly. An infrequently-updated blog or social media page with stale posts can actually do more harm than good to your brand and engagement efforts. But many small business owners struggle to find the time to keep their social media profile up to date.
One solution to this is to use a content calendar.
(more…)
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Tags: content calendar, content marketing, content strategy, editorial calendar, planning content
Posted in Blogging, Content Marketing, Marketing Communication, Publishing | No Comments »
Thursday, June 20th, 2019
by Justin Grensing, Esq., MBA
With an up and down history dating back to the 1960s, the software-as-a-service or SaaS model has become the norm in tech-centered industries over the last couple of decades. With a SaaS model, providers of various applications or data storage capabilities allow end-users to remotely access the application or data. This is in contrast to models many of us were familiar with in the 1990s and 2000s where you would purchase an operating system software and install it via CD on a personal computer, for example.
In an article for Entrepreneur, Thomas Smale writes that the SaaS model has moved further and further toward a subscription model and suggests several subscription model-oriented growth strategies. These aren’t strategies only for very large, enterprise organizations. Even the smallest businesses, or solopreneurs, can leverage the subscription model to build sales. (more…)
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Tags: content marketing, marketing strategy, SaaS, software as a service, subscription models
Posted in Business Development, Content Marketing, Innovation, Internet Marketing, Marketing and Branding, Strategy | No Comments »
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