Archive for the ‘Internal Communication’ Category
Tuesday, June 4th, 2019
by Justin Grensing, Esq., MBA
Staffing is one of the biggest challenges for small and mid-sized businesses. The challenge can be especially acute when a company reaches the stage in which it thinks it needs more help but maybe not necessarily an FTE or when a single FTE might not be enough, but two might be too many.
Just as many workers crave flexibility in their employment relationships—as illustrated by the growth of the gig economy—small and medium-sized businesses (SMBs) also value flexibility in their labor relationships. Rideshare companies like Uber and Lyft, for example, go to great lengths to ensure their workers are classified as contractors instead of employees. The costs of ongoing disagreements over this classification is something Lyft cited as a potential risk in its recent IPO. (more…)
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Tags: contract work, employees vs. contractors, gig economy, managing temporary workers. freelance help, risks of misclassifying employees
Posted in Career Advice, Employee Communication, Small Business Strategy | No Comments »
Saturday, February 16th, 2019
by Justin Grensing, Esq., MBA
In recent weeks there have been multiple high-profile instances of company policies garnering unwanted national attention. (more…)
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Tags: communication management, controversy, crisis management, effective public relations, media backlash, pr, public relations
Posted in Community Relations, Employee Communication, Media Relations/PR, PR and Media Relations | No Comments »
Saturday, March 31st, 2018
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences. (more…)
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Tags: company newsletter, Employee Communication, employee newsletter, podcasting, podcasts
Posted in Content Marketing, Employee Communication, Internal Communication | No Comments »
Tuesday, September 19th, 2017
When businesses think about marketing, it’s typically and understandably in the context of attracting business. People who will pay you money. But marketing your business to potential employees — those you will pay money — can be just as important. And yet, so many employers overlook the importance of such marketing. As Wes Gay writes for Forbes, “Businesses are familiar with investing in consumer marketing, yet rarely consider investing in marketing for new employees. This is especially important for companies looking to recruit top millennial talent, as reaching the millennial generation can be challenging for older companies.”
With that in mind, we thought we’d provide some tips on how to market yourself to potential employees. The process is very much the same as any form of marketing. Here’s what you need to know. (more…)
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Tags: employee recruitment, employer brand, recruiting new employees, recruitment and retention
Posted in Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Tuesday, June 6th, 2017
Since the dawn of the Internet Age, businesses have been quick to see the benefit of a company website to attract customers; however, a company website, like any communication channel, should be thought of in the context of all of an organization’s stakeholders. This includes business partners and potential business partners, as well as employees and – the focus of this blog post – potential employees. (more…)
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Tags: Brand Management, branding, employee recruitment, employer brand, job application process, online application process, recruitment, website
Posted in Brand Management, Employee Communication, Internet Marketing | No Comments »
Tuesday, February 7th, 2017
It’s not always easy to tie marketing spend to an increase in revenue — even defining a standard way to measure return on marketing investment (ROMI or MROI) can be difficult — which can often mean that marketing managers struggle to increase their budgets. While we wholeheartedly stand by the fact that a well-crafted and well-implemented marketing strategy will bring in far more revenue than it costs to put in place, there’s always room for low-cost or no-cost strategies. And, as we’ve stressed before, employees can be great brand ambassadors. (more…)
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Tags: Brand Management, employee brand ambassadors, Employee Communication, employees and social media, Social Media
Posted in Employee Communication, Internet Marketing, Marketing and Branding, Social Media | No Comments »
Tuesday, November 8th, 2016
When we talk about branding, we focus a lot on an organization’s corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers are becoming more and more aware of the importance of human capital. From senior leaders to front line employees, organizations need to attract the best and brightest to remain competitive for the long run. There are plenty of strategies and tips for effective employer branding, but here we focus on two: (more…)
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Tags: Brand Management, branding guidelines, employee engagement, employee satisfaction, employer brand, employer branding, engaging employees, hiring right
Posted in Brand Management, Career Advice, Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Thursday, November 3rd, 2016
We’ve written previously about the importance of employer branding and why consistency and coordination between the marketing arm and the HR arm are crucial to ensure alignment. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips in the context of employer branding.
Generally, in working with organizations on these types of projects, the steps are: (more…)
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Tags: Brand Management, communicating with employees, Employee Communication, employer branding
Posted in Brand Management, Career Advice, Employee Communication, Marketing and Branding | No Comments »
Tuesday, September 27th, 2016
In a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding context.
Generally, in working with organizations on these types of projects, there are five steps: (more…)
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Tags: brand alignment, Brand Management, employer brand, employer branding, marketing to employees
Posted in Brand Management, Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Thursday, September 22nd, 2016
When we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?
Why does it matter? For a couple of reasons: (more…)
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Tags: employee engagement, employer brand, employer branding, hiring for brand alignment
Posted in Brand Management, Employee Communication, Internal Communication, Marketing and Branding | No Comments »
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