Archive for the ‘Internal Communication’ Category
Tuesday, September 19th, 2017
When businesses think about marketing, it’s typically and understandably in the context of attracting business. People who will pay you money. But marketing your business to potential employees — those you will pay money — can be just as important. And yet, so many employers overlook the importance of such marketing. As Wes Gay writes for Forbes, “Businesses are familiar with investing in consumer marketing, yet rarely consider investing in marketing for new employees. This is especially important for companies looking to recruit top millennial talent, as reaching the millennial generation can be challenging for older companies.”
With that in mind, we thought we’d provide some tips on how to market yourself to potential employees. The process is very much the same as any form of marketing. Here’s what you need to know. (more…)
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Tags: employee recruitment, employer brand, recruiting new employees, recruitment and retention
Posted in Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Tuesday, June 6th, 2017
Since the dawn of the Internet Age, businesses have been quick to see the benefit of a company website to attract customers; however, a company website, like any communication channel, should be thought of in the context of all of an organization’s stakeholders. This includes business partners and potential business partners, as well as employees and – the focus of this blog post – potential employees. (more…)
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Tags: Brand Management, branding, employee recruitment, employer brand, job application process, online application process, recruitment, website
Posted in Brand Management, Employee Communication, Internet Marketing | No Comments »
Tuesday, February 7th, 2017
It’s not always easy to tie marketing spend to an increase in revenue — even defining a standard way to measure return on marketing investment (ROMI or MROI) can be difficult — which can often mean that marketing managers struggle to increase their budgets. While we wholeheartedly stand by the fact that a well-crafted and well-implemented marketing strategy will bring in far more revenue than it costs to put in place, there’s always room for low-cost or no-cost strategies. And, as we’ve stressed before, employees can be great brand ambassadors. (more…)
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Tags: Brand Management, employee brand ambassadors, Employee Communication, employees and social media, Social Media
Posted in Employee Communication, Internet Marketing, Marketing and Branding, Social Media | No Comments »
Tuesday, November 8th, 2016
When we talk about branding, we focus a lot on an organization’s corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers are becoming more and more aware of the importance of human capital. From senior leaders to front line employees, organizations need to attract the best and brightest to remain competitive for the long run. There are plenty of strategies and tips for effective employer branding, but here we focus on two: (more…)
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Tags: Brand Management, branding guidelines, employee engagement, employee satisfaction, employer brand, employer branding, engaging employees, hiring right
Posted in Brand Management, Career Advice, Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Thursday, November 3rd, 2016
We’ve written previously about the importance of employer branding and why consistency and coordination between the marketing arm and the HR arm are crucial to ensure alignment. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips in the context of employer branding.
Generally, in working with organizations on these types of projects, the steps are: (more…)
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Tags: Brand Management, communicating with employees, Employee Communication, employer branding
Posted in Brand Management, Career Advice, Employee Communication, Marketing and Branding | No Comments »
Tuesday, September 27th, 2016
In a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding context.
Generally, in working with organizations on these types of projects, there are five steps: (more…)
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Tags: brand alignment, Brand Management, employer brand, employer branding, marketing to employees
Posted in Brand Management, Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Thursday, September 22nd, 2016
When we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?
Why does it matter? For a couple of reasons: (more…)
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Tags: employee engagement, employer brand, employer branding, hiring for brand alignment
Posted in Brand Management, Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Tuesday, May 24th, 2016
Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate our value proposition.” The truth is, it’s not their value proposition that matters– (more…)
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Tags: Brand Management, branding, employee ambassadors, employees as brand ambassadors
Posted in Brand Management, Employee Communication, HR Management, Internal Communication, Marketing and Branding, Strategic Planning, Strategy | No Comments »
Thursday, April 28th, 2016
Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.
Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. (more…)
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Tags: Employee relations, employees and social media, employer brand, facebook, friending employees on social media, internal communications, linkedin, NLRB, NLRB and social media
Posted in Employee Communication, Internal Communication, Social Media | 2 Comments »
Thursday, March 3rd, 2016
Like most forms of social media, Twitter is largely used by businesses to promote a message, product or service. However, there are a number of uses for Twitter beyond purely promotional activities. Twitter, and other social media tools, can actually provide big benefits to businesses in multiple ways. Some of the ways we have used Twitter outside of traditional marketing include the following: (more…)
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Tags: content marketing, facebook, linkedin, Social Media, social media marketing, social media research, twitter
Posted in Business Development, Client Relations, Customer Communication, Customer Service, Employee Communication, Internet Marketing, Marketing Research, Social Media | No Comments »
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