Archive for the ‘Internal Communication’ Category

The Difference Between Leadership and Management

Tuesday, April 23rd, 2013

Leaders lead. Managers manage. Followers follow. Each of these roles within any organization is important, but there is often confusion about what leaders do vs. what managers do.

To me the distinction is clear. (more…)

Hiring Missteps and How to Avoid Them

Thursday, January 31st, 2013

Have you ever made a bad hire? Me too. And while painful–for all involved–as with anything, we can learn important lessons from the missteps we make. We can also learn from the missteps of others. Over the years I’ve learned both through the research I’ve done in writing hundreds of business articles and a number of books on HR-related topics, including recruitment and hiring and, of course, from my own experiences. A reporter recently asked me for some insights about what are the biggest “hiring missteps” I’ve observed. Here’s what I shared: (more…)

Boosting The Power of Social Media: Taking Risks Without Getting Burned

Thursday, January 17th, 2013

What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?

A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care.  In t he process you reveal something about who you are and what you believe in.  Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)

Key Communication Skills Explained in E-cards

Tuesday, January 8th, 2013

Just as medical students acquire skills in science and math, people with degrees in communication have a different set of skills. They know the importance of creating effective and efficient lines of communication in the work they perform.

Here are three e-cards that explain how communication professionals think. (more…)

Why Employee Engagement Should Be Part of Your Marketing Mix

Thursday, December 6th, 2012

Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as the should be, on their staff first. If you’re interesting in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)

Change Management: A Business Challenge That Can Be Overcome Through Open Communication

Thursday, November 8th, 2012

Every organization goes through change. Every individual goes through change. Some manage change more effectively than others. Why? I think there are a couple of reasons. Those who are most effective at managing change–whether individuals or organizations–recognize: (more…)

Effective Internal Communication Drives Business Success Say Investors

Tuesday, October 16th, 2012

I had the opportunity, recently, to meet with some representatives of a private equity firm that has helped dozens of companies achieve success. Their track record has been impressive and their approach somewhat unique. They don’t just infuse money, they also infuse time, talent and expertise into ensuring that these companies do achieve the success they’re hoping for.

I asked them about the most common issue or problem they encountered when first working with these companies. I was surprised (more…)

The Leader Sets the Tone for Effective Communication

Thursday, October 11th, 2012

I recently had the opportunity to observe two different group interactions at two different companies and the contrasts were striking.

At one, the entire group–a newly formed group–was engaged, enthusiastic and positive; they interacted openly with their team leader who was inclusive and affirming of their input. In the other, a group that has recently undergone some leadership changes, but has been in place for some time, interactions seemed (more…)

Don’t Hold Back on Employee Communications

Tuesday, October 2nd, 2012

As I work with different organizations I’m struck by the variation in their approaches to communicating with employees. Having worked in director of corporate communications roles for several years in some very large companies, my bias is toward communicating more not less. And, I’ve been fortunate that the companies I’ve worked for have been very open, transparent and honest with their employees.

Not all employers take that approach, however, and it’s not a place (more…)

Don’t Keep Your Strategic Plan a Secret!

Thursday, September 6th, 2012

Having been involved in corporate communications and public relations for a number of years I’m well aware of the concerns that organizations often have about too much information being shared with too many audiences. Transparency, I believe, is under-rated! While there are obviously “trade secrets” or “inside insights” that organizations wisely protect, too often information that does not really present any real risk is kept close hindering the ability of the organization to actually achieve its goals.

One big example of this is (more…)