Archive for January, 2010

Ask Your Customers to Define Your Brand

Saturday, January 30th, 2010

It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one – we all do.

You may also be surprised to learn that, whether you realize it or not, you have a brand identity. You may not know what that identity is, but you have one!

Many business owners believe that they define their brand. In truth, a brand is defined by your customers or clients. The definition is based on (more…)

7 Tips for Working With the Media

Wednesday, January 20th, 2010

It seems that more and more businesses – large and small – are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure not only because of its cost-effectiveness, but also because (more…)

AAA is Paying Attention, But is That Good or Bad?

Tuesday, January 12th, 2010

Last week, before leaving for a long weekend in Las Vegas, I impulsively tweeted a message about my husband being stuck in a ditch. I said: (more…)

Focus on Effective Employee Communications

Tuesday, January 5th, 2010

A recent study by Watson Wyatt and WorldatWork, the 2009/2010 U.S. Strategic Rewards Survey, suggests that actions that companies have taken during the recession have had a negative impact on employee morale and commitment – particularly on the morale of high performers. Top performers were  (more…)