It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one – we all do.
You may also be surprised to learn that, whether you realize it or not, you have a brand identity. You may not know what that identity is, but you have one!
Many business owners believe that they define their brand. In truth, a brand is defined by your customers or clients. The definition is based on (more…)