A few weeks ago I talked to a woman who started a blog in 2004 and, last fall, sold a minority share of that blog for $1.3 million! A minority share. The site generates about $500 thousand/year in revenue.
While results this high may be on the right-hand side of that old bell-shaped curve, in talking with others who have been generated revenue through their web sites, I’ve learned that success is not out of reach of “just plain folks.” (more…)
Okay – this headline is not intended to be an expletive. But, after recent experiences with a group of students in a senior-level, project-based, PR campaign class, I’m thinking that maybe the old copywriter’s acronym of WIIFM (“What’s in it for me”?) may be somewhat misleading and result in a lack of focus on the end user – THEM! The better acronym may be WIIFT- “What’s in it for *them*!”) I have been so indoctrinated into “selling” to people since my early childhood that I think I may take certain things for granted – one of which is that, if I want to “sell” or “persuade” somebody about anything – whether it’s buying a product, giving me a job, going to eat where *I* want to go eat, etc., I need to think about WIIFT – “What’s in it for *them*?” And, I need to… (more…)
Today, more than ever, companies and individuals are hoping to get media exposure – after all, they figure (and not unreasonably), that media exposure is “free” and media coverage tends to be more favorably perceived than the advertising messages we share about ourselves.
Unfortunately, many novice “pitchpeople” make a number of seemingly “minor” errors as they try to get their story covered. Many of these errors aren’t minor, however. Tick off a reporter once and the chances of connecting again in the future are slim. Here are some things to avoid: (more…)
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