Archive for April, 2009

“Monetizing” Your Website Content

Thursday, April 30th, 2009

A few weeks ago I talked to a woman who started a blog in 2004 and, last fall, sold a minority share of that blog for $1.3 million! A minority share. The site generates about $500 thousand/year in revenue.

While results this high may be on the right-hand side of that old bell-shaped curve, in talking with others who have been generated revenue through their web sites, I’ve learned that success is not out of reach of “just plain folks.”

The keys to success, as in all marketing: (more…)

Should You Be Using Social Media? Everybody Else Is, Right?

Saturday, April 25th, 2009

Should you be using social media? Gee, I don’t know. While the media is new, the question is old – “should you be using TV? radio? newspaper? direct mail? billboards? or any number of communication tactics that might help you connect with your audience?”

Again, I’ll admit my strategic bias. The question, I think, shouldn’t so much be framed from the standpoint of *what* tool you should be using, but *why* you would want to, in the first place.

Yes, you should definitely should (more…)

Writing Ad Copy – WIIF*T*!!

Sunday, April 19th, 2009

Okay – this headline is not intended to be an expletive. But, after recent experiences with a group of students in a senior-level, project-based, PR campaign class, I’m thinking that maybe the old copywriter’s acronym of WIIFM (“What’s in it for me”?) may be somewhat misleading and result in a lack of focus on the end user – THEM! The better acronym may be WIIFT- “What’s in it for *them*!”) I have been so indoctrinated into “selling” to people since my early childhood that I think I may take certain things for granted – one of which is that, if I want to “sell” or “persuade” somebody about anything – whether it’s buying a product, giving me a job, going to eat where *I* want to go eat, etc., I need to think about WIIFT – “What’s in it for *them*?” And, I need to…