Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy to get swept up by conventional wisdom and then, unfortunately, to act based on that wisdom–whether it reflects reality or not. (more…)
Posts Tagged ‘internet marketing’
Who Needs a Physical Location? You May Be Surprised!
Tuesday, February 25th, 2014Tags: bricks and mortar, internet marketing, online marketing, online presence, Strategy, Technology, web sites, website
Posted in Business Development, Internet Marketing, Marketing and Branding, Marketing Research, Web Sites | No Comments »
Is It Time to Update Your Web Site?
Thursday, February 13th, 2014Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)
Tags: Advertising, content management, content marketing, e-marketing, internet marketing, Marketing, online marketing, Social Media, web site, website
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Web Sites | No Comments »
Using Social Media to Grow Your Business
Tuesday, January 14th, 2014We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)
Tags: content management, content marketing, facebook, Google+, internet marketing, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Goodbye to Traditional Marketing? Can’t We All Just Get Along?
Tuesday, August 27th, 2013In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–“Extra, extra read all about it” became the cry as stories broke and consumers on street corners learned the news. From there, of course, radio emerged, then TV and–ultimately–the World Wide Web. The rest, as they tend to say, is history.
But, with the exception perhaps of the cave drawings, as each new communication methodology emerged, the others didn’t go away as was often predicted. Instead, (more…)
Tags: Advertising, advertising campaigns, internet marketing, news media, online marketing, traditional marketing, web sites
Posted in Internet Marketing, Marketing and Branding | No Comments »
Using Google Analytics Effectively
Thursday, August 22nd, 2013We recently received a question from a reader asking if we had any advice on how to use Google Analytics effectively. We do! Google Analytics is a very powerful tool for determining how effectively your web site is both reaching, and engaging, your target audience. Each month we analyze our own web traffic, as well as the traffic of our clients. We’ve seen some common trends and have gained some interesting insights through this analysis. (more…)
Tags: analytics, Google Analytics, internet marketing, measuring response, social media analysis, web site analysis
Posted in Analytics, Internet Marketing | No Comments »
Is Social Media a Job, or Part of a Bigger Picture?
Thursday, July 18th, 2013I found a recent reporter’s question intriguing: “Is social media a field of expertise in and of itself? Or will it eventually become subsumed into pretty much everything?”
My belief: ultimately, social media expertise will relate to the field of communications in the same way that graphic design, video, media relations, etc., currently fit under that umbrella.
Social media represents opportunities for communicating with an audience, but that communication does not occur in a vacuum – to be effective it needs to be part of a coordinated communication approach designed to reach some specific target audience with some specific objective. Expertise in using these tools will be important for communicators and there will likely always be a need for tactically oriented roles that focus on this area (just as, particularly in larger organizations or agencies, there continues to be the need for those who specialize in print, broadcast, web development, etc.). (more…)
Tags: internet marketing, marketing communication, Social Media
Posted in Internet Marketing, Strategic Communications | 2 Comments »
Is Social Media Advertising or PR? – Duh!
Monday, May 6th, 2013A recent article in Inc. asked the question: “Is Social Media Advertising or PR?”
Seriously? Now, Inc. is a well-known magazine and Scott Elser, the author of this piece, is co-founder of an advertising agency and presumably a bright guy, but the question seems enormously naive. Perhaps, of course, it is intended to be so simply to stir some discussion. But, who knows? (more…)
Tags: Advertising, internet marketing, marketing metrics, media relations, pr, Social Media
Posted in Internet Marketing | 1 Comment »
Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement
Tuesday, January 15th, 2013A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: Advertising, Brand Management, Community Relations, facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, Strategy, trust, twitter, websites
Posted in Internet Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations, Strategic Communications | No Comments »
Simple SEO – Watch Your Language! – Part II
Thursday, February 24th, 2011In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a big, negative driver when it comes to SEO (search engine optimization) and driving people to their web sites. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)
Tags: internet marketing, search engine optimization, SEO, Social Media
Posted in Internet Marketing | No Comments »
Social Media Best Practices
Sunday, October 3rd, 2010| I was fortunate to attend a local Chamber social media conference recently with a wide variety of speakers (I was one of them!), and I picked up some great tips I wanted to share here. (more…) |
Tags: facebook, internet marketing, linkedin, online marketing, Social Media, twitter
Posted in Uncategorized | No Comments »
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