Posts Tagged ‘internet marketing’

Is Social Media Advertising or PR? – Duh!

Monday, May 6th, 2013

A recent article in Inc. asked the question: “Is Social Media Advertising or PR?”

Seriously? Now, Inc. is a well-known magazine and Scott Elser, the author of this piece, is co-founder of an advertising agency and presumably a bright guy, but the question seems enormously naive. Perhaps, of course, it is intended to be so simply to stir some discussion. But, who knows? (more…)

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Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement

Tuesday, January 15th, 2013

A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.

Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)

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Simple SEO – Watch Your Language! – Part II

Thursday, February 24th, 2011

In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a big, negative driver when it comes to SEO (search engine optimization) and driving people to their web sites. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)

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Social Media Best Practices

Sunday, October 3rd, 2010
I was fortunate to attend a local Chamber social media conference recently with a wide variety of speakers (I was one of them!), and I picked up some great tips I wanted to share here.    (more…)
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Predictions for 2010

Thursday, December 31st, 2009

Okay – going out on a limb here, I know – but just couldn’t resist the “power of publication” with my own blog and all. Never before have I had such a great opportunity to share my personal thoughts with the masses at virtually no cost. Who knows, of course, how many people will actually see this. But – for the sake of posterity – here are my predictions for 2010. (more…)

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