Archive for November, 2022

Why Public Relations (PR) is Important for Marketers

Thursday, November 24th, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:

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Content Hacks for Companies on a Tight Budget

Tuesday, November 22nd, 2022

Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.

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The Power and Potential of Local Search

Thursday, November 17th, 2022

Think about how you use search engines (most likely Google) to find information about goods and services you are planning to purchase. Chances are, in most cases, your searches are local. Sure Amazon is a top consumer site when purchasing things, but since the pandemic and in a tight economy, there’s a growing interest in “buying local.” (more…)

Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet

Tuesday, November 15th, 2022
I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.
A very common question that I’m often asked is: “What is your top tip for getting media coverage?” And I have a very brief, and simple answer.

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Digital Marketing and the Small Business: A Perfect Match

Thursday, November 10th, 2022

Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. That, obviously, can be a challenge.

Digital marketing, though, represents significant opportunity for small businesses.

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Should Your Messaging Vary Across Social Media Platforms?

Tuesday, November 8th, 2022

“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.

Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels.

One foundational question they face is: “Should my messaging vary across social media platforms?”

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10 Copywriting Tips to Get Better Results

Thursday, November 3rd, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.

Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something–most likely to purchase your product or service. Here’s how: (more…)

You’ve got it. I want it. But you won’t let me buy it?

Tuesday, November 1st, 2022

Customer reviews, client reviews, best PR firm, public relations, content marketingA while ago my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out with a project. He wanted 8 tickets. The theatre said “No, sorry – we only (more…)