Archive for March, 2019

What We Can Learn From Amazon’s HQ2 Failure

Thursday, March 7th, 2019

by Justin Grensing, Esq., MBA

 We recently wrote a blog post on some of the lessons to be learned from a decision by retail giant Amazon to abandon plans to open one half of its HQ2 in New York City. The media have been quick to label the decision as a failure and a PR disaster for the firm that stirred up months of media frenzy when it announced its search for an HQ2 several months ago. (more…)

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When Your Brand is the Victim of an Epic Fail

Tuesday, March 5th, 2019

 

20846299 - typography illustration poster of brand management wordsby Justin Grensing, Esq., MBA

Companies spend big money on celebrity endorsements. Nike alone spends billions of dollars on celebrity endorsements each year. Sometimes, the endorsements simply serve to bring publicity to a brand. Or they may entice consumers who want to emulate celebrities they respect. “A Taiwanese study shows that consumers show greater recall of products that have been endorsed by celebrities—regardless of whether they are actual fans or not,” says Guided Selling. (more…)

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