Archive for the ‘Influencer Marketing’ Category

Avoiding the Top 3 Networking Blunders

Thursday, December 7th, 2017

Hiring marketing or content marketing talent?Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.

Unfortunately, we don’t always leverage those relationships to best advantage. (more…)

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Influencers: Organic or Paid? Making the Right Choice Matters

Wednesday, May 3rd, 2017

Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors, you can probably trace many of those purchases—whether for some electronic device, a hairstyle, a meal, or a car—to a recommendation or referral that came from a friend or relative or that was prompted through some online endorsement from an individual you admire. How effective are these kind of endorsements? Both Nielsen and McKinsey have studied the issue.

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