Archive for December, 2010

Only Eight Percent of Those Online Using Twitter?

Sunday, December 19th, 2010

Despite all the hype and attention in the media, only eight percent of Internet users are Twitter users according to a recent study by Pew Research. That means 92 percent of those online are *not* using Twitter. Wow! I suppose I shouldn’t be entirely surprised. While I have some “online business colleagues” who are active on Twitter, most of my traditional business colleagues and the vast majority of students in my university classes (more…)

The 5th “P” in the Marketing Mix-People

Saturday, December 11th, 2010

Developing and maintaining a strong brand for a service is significantly more challenging than developing and maintaining a strong brand for a product. Why? Because a service is less tangible, more ephemeral – and often involves multiple “touchpoints” that really determine the “brand experience.”

What makes a strong brand? (more…)

Make Sure You’re Asking the Right People!

Thursday, December 9th, 2010

I was pulled into an interesting online discussion recently in a PR forum that I participate in on LinkedIn. There are currently more than 100 responses to a question that initially asked whether participants hated cold-calling and eventually evolved into a discussion of whether (more…)

Local News – Where It’s At For Advertisers?

Tuesday, December 7th, 2010

A recent study from Frank M. Magid Associates, Inc. and Hearst Television, Inc., sends a hopeful message to local news media–and an educational message to advertisers (local and otherwise), I think. The study, reported by Marketing Charts, indicates that 49% of respondents consider local news as the (more…)