Archive for June, 2024

Are You Being Too Engaged With Your New Customers?

Tuesday, June 18th, 2024

Customer reviews, client reviews, best PR firm, public relations, content marketingI’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries.

And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. (more…)

Why AI-Generated Content is Likely to Miss Emerging Trends

Wednesday, June 12th, 2024

I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.

And I started to notice something interesting. (more…)

Finding the Right Balance Between Standard Processes and Variation

Tuesday, June 4th, 2024

Women considering yes, no, maybe optionsI was playing Solitaire on a flight recently and was struck by how much I like developing and following standardized processes, yet how likely I am to vary from a process when I think it’s appropriate.

The trouble is (more…)