Archive for August, 2010

Is Direct Mail – The “Snail Mail” Kind – Making a Comeback?

Tuesday, August 31st, 2010

A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees – in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns – often predictable patterns – in everything around us, was (more…)

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“Real” Writers Hate Demand Media, Suite101, etc. – But Should They?

Friday, August 27th, 2010

There is a common enemy in the world of freelance writers and it is Demand Media (and Suite101, and About.com, and Examiner and…) – the “content farms” that pay writers literally pennies (sometimes less), per word, and distrbute their content to the growing masses of online sites hungry for new content to fuel their (more…)

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Behaving Badly Online? HR-and Others-May Be Watching.

Wednesday, August 11th, 2010

I’m preparing a presentation for a group of HR professionals on social media, its uses and abuses, and I recently came across an online interaction that makes a great case for what *not* to do online. (more…)

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Tips for Choosing an Ad Agency

Wednesday, August 11th, 2010

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency. When you’ve reached this point, whether you’re looking for a partner to help you implement a major campaign, or a “boutique” agency to focus on just one marketing niche, you want to make sure that the choice you make is a sound one. (more…)

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Social Media – Not Everybody Is Out There…

Friday, August 6th, 2010

…and they may not be where you think they are! While it may seem that just about everybody is engaged in social media in some way, shape or form these days, that’s not necessarily true. (more…)

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