Archive for the ‘Marketing Communication’ Category

Best Practices for Social Media Marketing

Tuesday, May 16th, 2017

It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. (more…)

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Tips for Marketing Your “Boring” Business

Monday, March 27th, 2017

Let’s face it. Not all businesses are as flashy and exciting as manufacturing high-end sports cars, groundbreaking technology or exquisite luxury items. The marketing for some products is as simple as letting people know the product exists. Unfortunately, that’s not the case for most companies, and this means they may need to work extra hard or be extra creative in making sales. As Ryan Holiday writes for The Huffington Post, (more…)

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Gaining a Better Understanding of Where Your Audience is Coming From

Thursday, March 2nd, 2017

What event or events would you say have had the greatest impact on the United States during YOUR lifetime? It’s a question put to 2,025 adult survey respondents in a mid-2016 Pew Research Center poll, the results of which were covered by Claudia Deane, Maeve Duggan and Rich Morin. Before looking at the article, try to answer the question yourself. What are the 10 historic events during your lifetime that have had the greatest impact on the country? (more…)

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The Risky Business of Mixing Marketing With Politics

Tuesday, February 28th, 2017

Politics permeates virtually every aspect of our day-to-day lives, and it’s constantly on display in every channel of media. So it’s no surprise that in seeking to connect with, and seem relevant to, their customer base, marketers from time to time invoke the politics of the day. However, the risk of such tactics often far outweighs the marginal rewards. (more…)

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Are You Having a Tough Time Fighting for Marketing Talent?

Tuesday, January 24th, 2017

 

How quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.

The competition for marketing talent is heating up. (more…)

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Why It Pays to Be “You,” Rather Than “Me,” Focused

Thursday, January 19th, 2017

12389678 - acronym of aam for all about me written in chalk on a blackboard

By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.

We often see two common missteps, which we try to advise clients against doing: (more…)

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Strategic Communications’ Marketing Predictions for 2017

Friday, January 6th, 2017

A year ago, we made some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. (more…)

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Think Like Your Customers to Draw Traffic to Your Website

Friday, September 9th, 2016

 website marketing, digital marketing, online marketing, marketing websites, marketing online

Ten to fifteen years ago, the advice to be given to a small business owner regarding an online presence may well have been, “you should have a website.” Today, it’s rare to find a business of any size without a website; however, that only means it’s harder to stand out among the crowd. Having a website is no longer in and of itself a sign of an established, sophisticated business. That website has to be designed to ensure brand consistency as well as prospect and customer engagement.

Here are some strategies to outshine your competitors in the digital environment. (more…)

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How to Win the Fight for Top Marketing Talent

Wednesday, September 7th, 2016

Marketing_Social Media imageHow quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply. (more…)

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Why Profiling is Good For You

Tuesday, August 16th, 2016

diversity, profiling, marketing segmentation, targeting, positioning, writing copy, targeting minority audiences

I’ve been in marketing for many, many years — in fact, I could say for most of my life. I grew up in a family-owned business that I was forced to work in at a very young age. My father had some unique ways of promoting his business that my brother and I were conscripted into. One of those was riding through the streets and neighborhoods of Milwaukee as our dad drove a van painted with do-nut characters, with speakers on the top blaring out Chuck Berry songs. (more…)

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