Archive for the ‘Marketing communication’ Category
Thursday, April 18th, 2013
I was interviewed recently by a reporter with Inc. Magazine about the prevalence and value of outsourcing the Chief Marketing Officer (CMO) role. It’s a topic that I definitely have an opinion about–one that may seem to be at cross-purposes with my own self interests. As a marketing communication consultant I’ve actually served in the role of an “outsourced CMO” on a couple of occasions. In one instance, the client was looking for not only my assistance with current marketing efforts, but my recommendations for how they should proceed in the future — should they continue to outsource this function, or should they hire someone to handle their marketing efforts on staff?
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Tags: Chief Marketing Office, CMO, Marketing, marketing communication, outsourcing, staffing
Posted in Marketing, Marketing and Branding, Marketing communication, Strategic Communications | No Comments »
Tuesday, April 9th, 2013
I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
Tags: blog, blogging, Community relations, forums, linkedin, online communities, Social Media, web communities
Posted in Business Development, Community relations, Customer communication, Marketing communication, Social Media | No Comments »
Thursday, April 4th, 2013
With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?
Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to (more…)
Tags: Advertising, communication, Hootsuite, linkedin, marketing communication, Social Media, twitter
Posted in Marketing and Branding, Marketing communication, Social Media, Strategic Communications | No Comments »
Thursday, March 7th, 2013
Despite the fact that the United States Postal Service (USPS) is struggling and about to cut back on their delivery, there are some (including me) that believe that traditional direct mail still holds benefits for both marketers and consumers. In an increasingly cluttered email environment, after all, marketers will be challenged to come up with new ways to “capture eyeballs.” Traditional direct mail may hold some opportunities for a number of reasons: (more…)
Tags: Advertising, direct mail, direct mail marketing, Direct marketing, email marketing, snail mail
Posted in Advertising, Direct marketing, Marketing, Marketing and Branding, Marketing communication, Promotions | No Comments »
Thursday, February 28th, 2013
A couple of years ago I proposed a book update to one of my publishers. I had written a book on direct mail marketing back in 1992 and, obviously, things have changed quite a bit since then. Not surprisingly, as I began my research, I discovered that the direct mail landscape had changed quite a big to accommodate–and capitalize on–new media. I found that my personal belief that traditional direct mail might be seeing somewhat of a resurgence was right on. Effective marketers were beginning to seize upon the ability to communicate in a less-cluttered space. For example: (more…)
Tags: Direct marketing, email marketing, online marketing, snail mail
Posted in Advertising, Direct marketing, Marketing and Branding, Marketing communication, Promotions | No Comments »
Tuesday, February 26th, 2013
Marketers often pose questions like: “What are the best practices when marketing to women?” In my opinion, that question is far too broad. Women are not a homogeneous market segment. There are a myriad of variations among them. I was recently asked this question; here’s how I responded: (more…)
Tags: Advertising, audience, copywriting, demographics, Marketing, marketing strategy, marketing to women, segmentation
Posted in Marketing, Marketing and Branding, Marketing communication, Strategic Communications | No Comments »
Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but
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Tags: Advertising, Brand management, branding, Business development, communication tactics, competition, email marketing, Innovation, Marketing, marketing strategy, media relations, pr, public relations, Social Media
Posted in Advertising, Business development, Business Development, Innovation, Internet marketing, Marketing, Marketing and Branding, Marketing communication, PR and Media Relations, Social Media, Strategic Communications | No Comments »
Tuesday, January 22nd, 2013
In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. (more…)
Tags: app, Business development, iphone, Marketing, phone application, promotions, small business, Technology
Posted in Business development, Business Development, Customer Service, Internet marketing, Marketing, Marketing communication, marketing research, Marketing Research, Promotions, Social Media, Technology | No Comments »
Tuesday, January 15th, 2013
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, trust, twitter, websites
Posted in Advertising, Brand management, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing communication, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications, Strategy | No Comments »
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