Archive for the ‘Uncategorized’ Category

What Notre Dame Donations Can Teach Us About Philanthropic Marketing

Wednesday, May 22nd, 2019

by Justin Grensing, Esq., MBA

Corporate philanthropy can be a great way to boost an organization’s brand. Customers like supporting companies they feel are contributing to the good of society, and philanthropy often comes with various forms of publicity as well—whether it’s media coverage of a donation or sponsor recognition attached to an event or building.

The recent tragic fire at Paris’s historic and world-famous Notre Dame cathedral (more…)

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The Fyre Festival: Some Marketing Takeaways

Thursday, April 11th, 2019

by Justin Grensing, Esq., MBA

 

A couple of years ago, Ja Rule — a rapper who rose to prominence in the early 2000s — and Billy McFarland — an entrepreneur and now convicted fraudster — organized the Fyre music festival. Billed as a luxury music festival on a Bahamian island with gourmet food, beautiful people and top music acts, the festival briefly made big headlines as a total disaster. (more…)

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