Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. In this blog post, we’ll look at some of the best tips for getting the most out of generative AI for content marketing. (more…)
Archive for the ‘Uncategorized’ Category
Content Marketing Hack: Using Generative AI to Create Powerful and Compelling Content
Friday, June 2nd, 2023Building Your Service Brand: It’s About More (a Lot More!) Than Your Logo
Thursday, January 12th, 2023
Much of my work over the years has been with “service brands” — brands that are not tied to a particular product, but to the delivery of some type of service — educational services, health care services, energy services, engineering services, consulting services, etc.
Developing and maintaining a strong brand for a service is, in my opinion, significantly more challenging than developing and maintaining a strong brand for a product. Why? (more…)
Marketing is Bigger (MUCH Bigger) Than Advertising
Friday, December 9th, 2022
Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing.
But, they’re not… (more…)
Should Your Messaging Vary Across Social Media Platforms?
Tuesday, November 8th, 2022
“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.
Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels.
One foundational question they face is: “Should my messaging vary across social media platforms?”
You’ve got it. I want it. But you won’t let me buy it?
Tuesday, November 1st, 2022
A while ago my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out with a project. He wanted 8 tickets. The theatre said “No, sorry – we only (more…)
Top Strategies for Increasing Customer Engagement
Thursday, October 27th, 2022
Too often when marketers think about increasing customer engagement, they tend to err on the side of selecting promotional options. That, though, is often premature and can result in a lot of money spent unnecessarily. Worse, in some cases, their efforts can also work against them. (more…)
The (Absolute) Power of Product and Its Impact on Your Marketing
Tuesday, September 6th, 2022
Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not.When It Comes to Hyper-personalization Use Your Spidey Senses
Thursday, September 1st, 2022
Digital technology available today makes it possible to hyper-personalize communications with customers and prospects. But, just because you can, doesn’t mean you should. I think the biggest mistake that marketers can make in pursuing hyper-personalization (more…)
They Don’t Care About You; Here’s How You Can Show That You Care About Your Customers
Thursday, August 18th, 2022
Want a quick tip to help you evaluate the effectiveness of your advertising copy? It’s simple. Just take a look and see how many times you use words like “we” or “our.” What’s wrong with those words? They’re you-focused, vs. they-focused—they being the target prospects you’re hoping to influence in some way. Instead of words like “we” and “our,” your copy should include (more…)
Are You Taking Advantage of What You Already Know About Your Customers and Your Market?
Monday, May 23rd, 2022
I’m often surprised when I work with clients and companies to find that they aren’t taking advantage of the valuable information they have at their fingertips about their customers and their sales patterns.
Fact-gathering and research are two important steps in implementing any kind of communication campaign – internal and external. Yet, it’s a step that is all too often overlooked in the zeal to “do something—DO SOMETHING NOW!” But taking the time—just a little time!—to step back and look at some data can help direct the “do” into areas that have the most potential for success. Bigger impact—less investment (of time and money). What’s not to like about that? (more…)
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