Archive for the ‘Marketing Research’ Category
Tuesday, February 12th, 2013
Can you think of the last time you were engaged in a marketing research project? If you’re like most business people, when you hear that question you’re probably thinking about some long-range, very intensive, data-gathering exercise that involved a lot of time, a lot of money and a lot of data analysis. And, yes, that is research. But we’re guessing that you are engaged in research far more frequently than you realize. Importantly, your research efforts don’t have to be full-blown initiatives that involve extensive quantitative research and analysis. Sometimes, yes–but, often, no. The trick is determining when you need to gather more information. And that comes down to two important steps: (more…)
Tags: competition, data, data analysis, focus groups, marketing research, qualitative research, quantitative research, secondary research, surveys
Posted in Marketing, Marketing Research, Strategy | No Comments »
Tuesday, January 29th, 2013
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
Tags: benefits, business, campaign, facebook, Marketing, marketing campaign, Social Media
Posted in Advertising, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing Research, Media relations/PR, Social Media, Strategic Communications, Strategic Planning, Technology | No Comments »
Friday, January 25th, 2013
“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive VP, CMO and CCO of The Coca-Cola Company.
Branding Magazine as well as other companies and people around the world consider Coca-Cola as one of the most recognized brands. In addition to ensuring a high quality product and positive consumer experiences across multiple touch points, every year, Coca-Cola spends billions of dollars on creative, hilarious, and inspiring advertisements. Branding, as we’ve discussed extends far beyond the logo and company colors. However, those elements are key in connecting with consumers over time and keeping your name front and center–and recognized!
Coca-Cola’s simple, colorful design, has done just that. It’s proven to be extremely effective in making connections with consumers to market the company, and its products, literally around the world.
So how do you cement your brand in the minds of your market as Coca-Cola has? Follow these three C’s. (more…)
Tags: ad campaign, Advertising, brand consistency, branding, creative, logo, Marketing, online
Posted in Advertising, Brand management, Marketing, Marketing and Branding, Marketing Research, Promotions, Strategic Communications | 2 Comments »
Tuesday, January 22nd, 2013
In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. (more…)
Tags: app, Business development, iphone, Marketing, phone application, promotions, small business, Technology
Posted in Business Development, Customer Service, Internet marketing, Marketing, Marketing communication, Marketing Research, Promotions, Social Media, Technology | No Comments »
Wednesday, October 31st, 2012
I spent my first 10 years in the field of direct marketing which, at that time, was very measurable compared to other forms of advertising. Today, online marketing allows marketers to gather even better and more immediate results on how they’re doing. Surprisingly, though, (at least to me) there are still a number of organizations–large and small–that are not using analytics to evaluate how they are doing in terms of connecting with, engaging and influencing their target audiences. And, in some cases, they are not acting on the information they attain. (more…)
Tags: Advertising, Brand management, measurement, results, Social Media, Technology
Posted in Direct marketing, Internet marketing, Marketing Research, SEO, Social Media, Technology, Web Sites | No Comments »
Tuesday, October 9th, 2012
I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.
Advertising efforts are a good example of this. (more…)
Tags: Advertising, communication tactics, Marketing, marketing research, marketing strategy
Posted in Advertising, Customer communication, Direct marketing, Healthcare Communication and Marketing, Internet marketing, Marketing, Marketing and Branding, Marketing communication, Marketing Research | No Comments »
Thursday, July 19th, 2012
There are four ways that people learn about our products and services:
1. Through their own experiences with us.
2. From their friends, family and colleagues – word of mouth.
3. Through the media – news reports, articles, etc.
4. Directly from us through our own advertising, web sites, social media, etc.
I always list these four sources of information in this order, because (more…)
Tags: Advertising, brand, Customer Service, Marketing, marketing research, public relations
Posted in Brand management, Business Development, Customer Service, Marketing and Branding, Marketing communication, Marketing Research, Media relations/PR | No Comments »
Sunday, January 23rd, 2011
I was interviewed recently by a major business publication about common marketing research mistakes that businesses make. As someone who has been involved in marketing research – conducting research, contracting with vendors to conduct research, writing about and teaching market research courses – I was able to share a number of examples of things I’ve seen (and sometimes that I’ve done myself!). (more…)
Tags: Marketing, marketing analytics, marketing research
Posted in Marketing measurement, Marketing Research | No Comments »
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