Archive for the ‘HR Management’ Category

Building Your Digital Marketing Team

Tuesday, October 25th, 2016

MentorDigital marketing is a key aspect of any organization’s marketing mix. As digital marketing grows to represent a greater proportion of your marketing mix, at some point you’ll need to start thinking about splitting up the digital marketing responsibilities among multiple employees. Below we look at some tips and strategies for putting together an effective digital marketing team for your organization. (more…)

Please follow and like us:

Branding “From the Inside, Out”: Two Important Considerations

Tuesday, May 24th, 2016

Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate our value proposition.” The truth is, it’s not their value proposition that matters– (more…)

Please follow and like us:

Should Rank-and-File Employees Be Speaking on Behalf of Brands?

Thursday, October 29th, 2015

The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same time, companies often fear the potential negative, counter-productive impact of “rogue” or un-coached employees. Think of the employee complaining about her job on her Facebook page, or the insider who gives friends and neighbors the “real story” about his company at a backyard BBQ. (more…)

Please follow and like us:

Managing the “Employer Brand”

Tuesday, April 28th, 2015

Every company is–or should be–concerned about its brand. Even those that are, though, tend to focus more on the customer-facing brand. Granted, customer and prospects perspectives are important. But there’s another key audience that often gets overlooked in the rush to build brand. (more…)

Please follow and like us:

The Difference Between Leadership and Management

Tuesday, April 23rd, 2013

Leaders lead. Managers manage. Followers follow. Each of these roles within any organization is important, but there is often confusion about what leaders do vs. what managers do.

To me the distinction is clear. (more…)

Please follow and like us:

Hiring Missteps and How to Avoid Them

Thursday, January 31st, 2013

Have you ever made a bad hire? Me too. And while painful–for all involved–as with anything, we can learn important lessons from the missteps we make. We can also learn from the missteps of others. Over the years I’ve learned both through the research I’ve done in writing hundreds of business articles and a number of books on HR-related topics, including recruitment and hiring and, of course, from my own experiences. A reporter recently asked me for some insights about what are the biggest “hiring missteps” I’ve observed. Here’s what I shared: (more…)

Please follow and like us: