Archive for September, 2009

How Much Research Do You Need To Do?

Wednesday, September 30th, 2009

Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs and the drivers that might lead them to positive action relative to your product or service is never a good idea.

On the other hand, many companies – particularly small companies – don’t have the time or resources to invest in expensive research activities.

It’s a conundrum – but one that can be addressed (more…)

Have You Checked Your “Junk Mail” or “Spam” Folder Lately?

Sunday, September 27th, 2009

I was having lunch with a friend lately when the topic of email – and difficulty in getting that email to its intended destination – came up. She was surprised to learn that some of the items that might be going to her “junk mail” or “spam” folder might actually be (more…)


Monday, September 14th, 2009

Years ago I was fortunate to be able to work with one of the true gurus in the field of direct marketing copywriting – Herschell Gordon Lewis. A marketing genius, a horror-film writer! (he’s actually known for creating the “splatter film” sub-genre of horror, according to Wikipedia) (more…)

Do You Know What They’re Saying About You?

Thursday, September 10th, 2009

If you’re not on Twitter, Facebook or other social media sites – and believe it or not, many, many people are not! – you may be missing out on some very important conversations. Some of these conversations may be about you!

In working with a client recently, we did a quick search on Twitter and they were shocked (more…)

What Do Your Customers Want?

Tuesday, September 1st, 2009

Last weekend I was at a craft show – an annual outing where I sell beaded jewelry that I design and “dabble at” throughout the year. Unlike previous shows, this year I sold hardly any ear rings, usually a high demand item both because of their uniqueness and low price I think (I have to be honest with myself!). This year I sold (more…)