Archive for September, 2009

How Much Research Do You Need To Do?

Wednesday, September 30th, 2009

Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs and the drivers that might lead them to positive action relative to your product or service is never a good idea.

On the other hand, many companies – particularly small companies – don’t have the time or resources to invest in expensive research activities.

It’s a conundrum – but one that can be addressed (more…)

Do You Know What They’re Saying About You?

Thursday, September 10th, 2009

If you’re not on Twitter, Facebook or other social media sites – and believe it or not, many, many people are not! – you may be missing out on some very important conversations. Some of these conversations may be about you!

In working with a client recently, we did a quick search on Twitter and they were shocked (more…)

What Do Your Customers Want?

Tuesday, September 1st, 2009

Last weekend I was at a craft show – an annual outing where I sell beaded jewelry that I design and “dabble at” throughout the year. Unlike previous shows, this year I sold hardly any ear rings, usually a high demand item both because of their uniqueness and low price I think (I have to be honest with myself!). This year I sold (more…)