Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.
Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. (more…)