Posts Tagged ‘facebook’
Monday, February 21st, 2022
17877227 – social media
These days it’s probably safe to say that most businesses have a presence on at least one social media channel. In fact, according to a 2021 Entrepreneur article, 97% of Fortune 500 companies rely on social media. The number is probably less for smaller companies, but it shouldn’t be. Social media can be a very cost effective way to raise awareness, generate leads, and build business.
There are a lot of channels out there, though, and not every channel is right for every business – or audience. Just because a channel is getting a lot of attention – take TikTok, for example – doesn’t mean that it makes sense for your business.
(more…)
Tags: facebook, Instagram, linkedin, Social Media, social media marketing, TikTok, twitter
Posted in Content Marketing, Marketing and Branding | No Comments »
Thursday, September 3rd, 2020
In October 2008 I launched my firm Strategic Communications, LLC. Not the best timing for such a move given the bad economy at the time, but it’s all worked out for the best; 12 years later and still going strong! One big benefit of starting a communication firm during a recession is that I had plenty of time to learn about social media which was rapidly emerging as an important channel for marketing communications. I jumped on board early, primarily with LinkedIn and Twitter, and since that time I have managed social media accounts to help my company and my clients’ companies drive awareness, website traffic—and business. I have a good following on my social channels and people often ask me to share my tips for building a solid following. I’m happy to share! Here I share “7 Steps to Social Success.” (more…)
Tags: facebook, Instagram, linkedin, managing social media, Social Media, social media best practices, social media posts, social media success, twitter
Posted in Content Marketing, Internet Marketing | No Comments »
Friday, September 20th, 2019
17877227 – social media
Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. (more…)
Tags: digital marketing, facebook, Instagram, linkedin, marketing with social, Snapchat, Social Media, social media marketing, social media strategy, twitter
Posted in Content Marketing, Internet Marketing | No Comments »
Wednesday, August 15th, 2018
Not so long ago, social media was the wave of the future in online activity. Sites like Facebook and LinkedIn revolutionized how we connect with one another; and apps like Twitter, Instagram and Snapchat altered how an entire generation communicates online. These applications aren’t likely to go anywhere soon, but the landscape has changed drastically in recent years, and social media giants like Facebook and Twitter have been slammed over concerns of privacy, data sharing and online trolling.
Let’s take a look at some of the recent developments and the potential for user impact—whether for personal or professional purposes. (more…)
Tags: facebook, Instagram, linkedin, Pinterest, Snapchap, Social Media, social media management, social media strategy, twitter
Posted in Content Marketing | No Comments »
Tuesday, July 11th, 2017
It’s no secret that social media is an important part of the modern marketing mix. According to a 2016 Statista survey, 81 percent of survey respondents said they had integrated social media into their traditional marketing mix. But doing social media marketing and doing it well are two very different things. Here we offer some basic do’s and don’ts for beginners and even seasoned social media marketers. (more…)
Tags: best practices in social media marketing, facebook, linkedin, Pew Research, Social Media, social media do's and don'ts, twitter, using social media effectively
Posted in Content Marketing, Internet Marketing | No Comments »
Thursday, June 22nd, 2017
Just as not all restaurants, auto manufacturers or artists are created equal, not all social media marketing efforts are created equal. Some marketers feel like it’s enough to simply have a Facebook page that serves as a relatively static landing point for curious potential customers. Others spend a lot of time, effort and resources to research and develop sophisticated social media engagement strategies that incorporate multiple social channels—and lead to some quantifiable desired results.
Obviously, we strive to encourage everyone to move into the latter camp; however, we recognize this isn’t always feasible and know that there is a wide spectrum of quality and effectiveness. (more…)
Tags: content marketing, facebook, linkedin, Social Media, social media engagement, social media strategy, twitter
Posted in Content Marketing | No Comments »
Tuesday, May 16th, 2017
It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. (more…)
Tags: facebook, linkedin, Marketing, marketing plan, Social Media, social media marketing, strategic marketing, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 17th, 2017
We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. (more…)
Tags: communicating online, content marketing, digital marketing, facebook, linkedin, Marketing, Social Media, twitter
Posted in Content Marketing | No Comments »
Thursday, April 28th, 2016
Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.
Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. (more…)
Tags: Employee Communication, Employee relations, employees and social media, employer brand, facebook, friending employees on social media, internal communications, linkedin, NLRB, NLRB and social media, Social Media
Posted in Internal Communication | 2 Comments »
Thursday, April 21st, 2016
As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)
Tags: communicating on social media, communicating online, content management, content marketing, Customer Communication, digital marketing, facebook, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
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