Posts Tagged ‘facebook’
Monday, February 18th, 2013
I wrote an article recently for Econtent on CEOs and social media, considering the extent to which they are–or may not be–engaged with social media. What I learned surprised me, and may surprise you as well.
Since LinkedIn is the most business-oriented of the social media tools I’m familiar with (Google+ is quickly gaining ground), I decided to check LinkedIn to see how many Fortune 500 CEOs had LinkedIn profiles. I decided to start with the top 25 companies and their CEOs, using the Fortune list. Of the Top 25 on the list, only one– (more…)
Tags: facebook, linkedin, marketing to CEOs, Social Media, twitter
Posted in Business Development, Internet marketing, Social Media | No Comments »
Tuesday, January 29th, 2013
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
Tags: benefits, business, campaign, facebook, Marketing, marketing campaign, Social Media
Posted in Advertising, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing Research, Media relations/PR, Social Media, Strategic Communications, Strategic Planning, Technology | No Comments »
Thursday, January 17th, 2013
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In t he process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Tags: career, facebook, internet, job, jobs, professional, reputation, Social Media, twitter, web
Posted in Client relations, Community relations, Customer communication, Internet marketing, PR and Media Relations, Social Media, Technology, Training | No Comments »
Tuesday, January 15th, 2013
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, trust, twitter, websites
Posted in Advertising, Brand management, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing communication, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications, Strategy | No Comments »
Tuesday, December 11th, 2012
As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? (more…)
Tags: blogs, Business development, communication tactics, facebook, linkedin, Social Media, twitter
Posted in Business development, Business Development, Healthcare Communication and Marketing, Internet marketing, Sales, Social Media | No Comments »
Friday, November 23rd, 2012
I work regularly with businesses, and independent consultants, on their marketing communication strategies, including social media strategies. The first two key points I address with my clients (whether for traditional or online media) are: (more…)
Tags: Advertising, facebook, Google+, linkedin, Marketing, Pinterest, Social Media, Strategy, twitter
Posted in Marketing communication, Social Media, Strategic Communications | No Comments »
Monday, November 19th, 2012
I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.
Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see (more…)
Tags: Advertising, communication strategy, facebook, Google+, linkedin, Pinterest, Social Media, Strategic Planning, twitter
Posted in Marketing communication, Social Media, Strategic Communications | No Comments »
Thursday, November 1st, 2012
As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.
In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion (more…)
Tags: communicating strategically, communication tactics, facebook, linkedin, Social Media, strategic communications, twitter
Posted in Business Development, Customer communication, Healthcare Communication and Marketing, Internet marketing, Marketing, Marketing communication, Social Media, Strategic Communications | No Comments »
Monday, May 21st, 2012
As Facebook prepared to launch a much-anticipated public offering, GM announced that it was discontinuing its use of Facebook ads. If you haven’t heard about this already, you haven’t been paying attention! Now, I’m guessing GM is (more…)
Tags: Advertising, facebook, measurement, ROI, Social Media, Strategy
Posted in Marketing and Branding, Social Media, Strategy | No Comments »
Tuesday, July 5th, 2011
Back in October, 2009, I proposed an article on “Do You Really Need a Web Site” to some editors I work with, but the idea didn’t really seem to have traction. Today, though, it’s a topic I hear people talking about more and more, with (more…)
Tags: facebook, linkedin, Marketing, Social Media, twitter, web site, website
Posted in Marketing communication, Social Media | No Comments »
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