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Posts Tagged ‘facebook’

The Masses Don’t Matter: Why I’m Looking for Fewer Followers, Fans, Likes and Retweets

Thursday, October 30th, 2014

Over the years I have learned something about myself: I like results. In fact, I’m pretty much addicted to generating results to various efforts. Many years ago this might have been responses to “query letters” I would send out to editors to attempt to interest them in a freelance article contribution. Then it was writing copy and renting mailing lists to generate results through direct mail. Today it could be anything from tweaking the content of a web page to generate more visitors, writing a social media post that “goes viral” and generates a lot of back links or, most recently, attempting to generate traction with LinkedIn long-form posts. (more…)

Engaging Your Audience Through Social Media

Tuesday, July 8th, 2014

Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.

As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.

As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.

In my work I’ve found the keys to success to involve primarily two things: (more…)

No Social Media? No Way!

Thursday, May 22nd, 2014

Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”

But not all. (more…)

CEOs and Social Media: Getting the Boss on Board

Tuesday, April 22nd, 2014

Socializing Your CEO, a report released by Weber Shandwick, indicates that only 18% of the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. Don’t believe it? Do a quick search on LinkedIn, arguably the most “professional” of the various social media channels, and see how many CEOs you find.

You’ll find some, but they don’t represent the CEOs of the Fortune 500 — or even 1000. Most, like me, are CEOs of their own small firms or consultancies.

So, what gives? (more…)

How Should You Measure Your Social Media Activity?

Tuesday, March 25th, 2014

We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity.  (more…)

Why You Should Be on Google+

Wednesday, March 12th, 2014

Google+ is one of those relatively new social media tools that puzzles many, myself included. I’ve checked it out, dabbled with both a personal profile and a business page, deleted both, and started all over again. I have a few people in my circles and some people have me in theirs (many who are absolute strangers to me).

Recently, though, I had one of those “a ha!” moments about Google+ and why, for just about anybody hoping to be “discovered” online, it’s a must-use tool.

Here’s the thing: (more…)

How to Use Social Media to Grow and Market Your Business

Tuesday, February 11th, 2014

The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)

Using Social Media to Grow Your Business

Tuesday, January 14th, 2014

We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)

What NOT to do on LinkedIn—or other social media sites!

Thursday, October 10th, 2013

We’ve been fairly active in social media for quite some time and manage several accounts for our own marketing efforts and to experiment with techniques that we can use to help boost clients’ awareness levels and levels of engagement online. We’ve reached that point where it is more common for people to reach out to us to connect than it is for us to be actively seeking new connections. To manage our connections, we have some guidelines in place to determine whose invitations to connect we accept and whose we ignore. (more…)