The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)
Posts Tagged ‘facebook’
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
Tags: benefits, business, campaign, facebook, Marketing, marketing campaign, Social Media
Posted in Advertising, Community Relations, Internet Marketing, Marketing, Marketing and Branding, Marketing Research, Media Relations/PR, Social Media, Strategic Communications, Strategic Planning, Technology | No Comments »
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In the process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Tags: career, facebook, internet, job, jobs, professional, reputation, Social Media, twitter, web
Posted in Client Relations, Community Relations, Customer Communication, Internet Marketing, PR and Media Relations, Social Media, Technology, Training | No Comments »
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, trust, twitter, websites
Posted in Advertising, Brand Management, Community Relations, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations, Social Media, Strategic Communications, Strategy | No Comments »