Archive for September, 2010

Facebook’s Apology Over My Head – But Maybe I’m Not The Audience…

Friday, September 24th, 2010

Facebook had an outage yesterday that apparently created a lot of angst for users. Not being a heavy user, I didn’t actually experience the outage, or even know about it, until I came across the apology issued by Facebook. It started out like this: (more…)

Don’t Believe Everything You Read…Especially Online!

Thursday, September 23rd, 2010

When I was a kid my dad frequently told me: “don’t believe everything you read.” This was most often in response to some nugget of information I chose to share which he didn’t believe. However frustrating this was to me as a child (and it was very frustrating!), I’m sure it played a large part in shaping what I consider my “healthy skepticism” about most things (and what others, I’m sure, generally find simply annoying). At any rate, this advice came to mind recently when I read a story about a San Francisco-based plastic surgeon who had made some egregious medical errors and yet (more…)

Privacy on the Web–Who’s Watching Me?

Thursday, September 23rd, 2010

I’ve had a couple of situations recently that have made me feel a bit “creeped out” about what others may know about me or have the potential to know about me. I started my communications career in the field of direct marketing so I’m not a huge privacy fanatic, but it does seem that technology may create issues that previously didn’t exist–some significant.  (more…)

What Makes a Brand Strong: Consistency and the Ability to Deliver on Brand Promise

Friday, September 17th, 2010

I was excited to see the annual Interbrand Top 100 brand results released today.   Almost as excited as Naven R. Johnson was about the release of the yellow pages in The Jerk.*

I’m always curious about what brands showed up on top and also curious to see the impact that both positive and negative PR issues had on brands over the course of the year. A few of my burning questions, that the results answer, were: (more…)

Finding Time To Tweet

Tuesday, September 14th, 2010

When I talk to people about their greatest challenges with social media (once they get over the “What is this all about?” and “Why should I get involved?” stages), they say the greatest challenge is fnding time to stay engaged. I can definitely relate.

Currently I’m attempting to maintain two Twitter accounts (business), two LinkedIn accounts (business) and one Facebook account (personal) for myself, along with a growing number of accounts for clients. And, I need to (more…)