Archive for November, 2012

Does PR Matter in the Internet Age? Duh!

Tuesday, November 27th, 2012

I monitor a variety of online forums and recently was engaged in a thread that addressed the question of whether PR (public relations) is still relevant. I was surprised by the question because, in my opinion, PR is more relevant today than ever and is rapidly supplanting the value of advertising.

The difference between the two: (more…)

Are Your Social Media Efforts Addressing the Right Questions?

Friday, November 23rd, 2012

I work regularly with businesses, and independent consultants, on their marketing communication strategies, including social media strategies. The first two key points I address with my clients (whether for traditional or online media) are: (more…)

Social Media Mistakes that Businesses Make

Monday, November 19th, 2012

I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.

Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see (more…)

Small Businesses Avoiding LinkedIn, Google+ and Pinterest: Are They Missing Out?

Thursday, November 15th, 2012

A recent survey by VerticalResponse, a marketing software company indicates that while 90 percent of small businesses are on Facebook and 70 percent on Twitter, they’re not as eager to embrace social media sites like LinkedIn (only 4 percent!), Google+ (3 percent) or Pinterest (1 percent). Wow! (An infographic provides more detail.)

Personally, I’m a huge fan of LinkedIn, find Pinterest to be a very interesting concept (and have an article coming out soon in EContent about some unique ways content providers are using Pinterest), and don’t really “get” Google+, but my personal opinions really don’t matter here and, IMO, neither do these survey results. (more…)

Can You Believe Anything You Read?

Tuesday, November 13th, 2012

I just finished reading Blur: How to Know What’s True in the Age of Information Overload  and thoroughly enjoyed it. It’s a topic that I’ve often pondered as I’ve watched the shift from traditional news coverage to the rapid expansion of information sources that allow literally anyone to have a “voice.” But how can we as consumers–or as journalists, which is a hat I often wear–separate fact from fiction from self-promotion.

The book offers some very in-depth insights and examples which I found fascinating–and helpful. In brief, the authors outline a process that involves asking the following questions: (more…)

Change Management: A Business Challenge That Can Be Overcome Through Open Communication

Thursday, November 8th, 2012

Every organization goes through change. Every individual goes through change. Some manage change more effectively than others. Why? I think there are a couple of reasons. Those who are most effective at managing change–whether individuals or organizations–recognize: (more…)

The Benefits of LinkedIn for Business Development

Monday, November 5th, 2012

LinkedIn  initially gained popularity as a tool for job seekers and it remains a popular go-to source of candidates for recruiters and HR professionals. But businesses, large and small, and business people in a variety of professions are also finding LinkedIn to be a great networking tool and an opportunity to do business development across a much wider market area than ever before.

I’ve used LinkedIn for some time and have to confess that (more…)

Connecting With Your Audiences Through Social Media

Thursday, November 1st, 2012

As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.

In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion (more…)