Have you ever attended a seminar, webinar or other presentation where you felt “tricked” into listening to what could best be described as a “sales presentation”? Haven’t we all… As a marketing/communication consultant I often do speaking engagements both “live” and via webinar. And, over the years, I’ve attended a lot of these presentations. While I do think that these types of activities can be good for business development, it’s best approached as a long-term approach and not a “quick sell.” (more…)
Archive for January, 2011
Business Development Through Speaking
Thursday, January 27th, 2011Common Marketing Research Mistakes
Sunday, January 23rd, 2011I was interviewed recently by a major business publication about common marketing research mistakes that businesses make. As someone who has been involved in marketing research – conducting research, contracting with vendors to conduct research, writing about and teaching market research courses – I was able to share a number of examples of things I’ve seen (and sometimes that I’ve done myself!). (more…)
Example of QR Code in Print Ad
Sunday, January 9th, 2011I’m still fascinated by QR codes! Recently came across an ad in a magazine I was browsing through that included a QR code. It was an ad for “Hearts on Fire” and includes a QR code in the lower left corner, with copy that reads: “Scan the QR code with your smartphone to view styles, share, and become a Facebook.fan.”
This YouTube video talks about the ad and gives a good, brief, overview of the use of QR codes.
“Hearts on Fire” use of the code is a good example, I think, of illustrating how these simple codes can be used to easily provide additional information to consumers while sending a signal that the company is “techno-savvy.”
Have you seen example of QR codes in use? Would love to hear about other examples – please share!
QR Codes – Have You Seen Them? Used Them?
Friday, January 7th, 2011As I was doing research for my upcoming Direct Mail in the Digital Age I discovered a neat new (well really not so new…) communication technology called QR codes. I think this codes offer a wide variety of very interesting options to marketers. (more…)