Have you ever attended a seminar, webinar or other presentation where you felt “tricked” into listening to what could best be described as a “sales presentation”? Haven’t we all… As a marketing/communication consultant I often do speaking engagements both “live” and via webinar. And, over the years, I’ve attended a lot of these presentations. While I do think that these types of activities can be good for business development, it’s best approached as a long-term approach and not a “quick sell.” (more…)
Archive for January, 2011
I was interviewed recently by a major business publication about common marketing research mistakes that businesses make. As someone who has been involved in marketing research – conducting research, contracting with vendors to conduct research, writing about and teaching market research courses – I was able to share a number of examples of things I’ve seen (and sometimes that I’ve done myself!). (more…)
I’m still fascinated by QR codes! Recently came across an ad in a magazine I was browsing through that included a QR code. It was an ad for “Hearts on Fire” and includes a QR code in the lower left corner, with copy that reads: “Scan the QR code with your smartphone to view styles, share, and become a Facebook.fan.”
This YouTube video talks about the ad and gives a good, brief, overview of the use of QR codes.
“Hearts on Fire” use of the code is a good example, I think, of illustrating how these simple codes can be used to easily provide additional information to consumers while sending a signal that the company is “techno-savvy.”
Have you seen example of QR codes in use? Would love to hear about other examples – please share!