Archive for January, 2011

Business Development Through Speaking

Thursday, January 27th, 2011

Have you ever attended a seminar, webinar or other presentation where you felt “tricked” into listening to what could best be described as a “sales presentation”? Haven’t we all… As a marketing/communication consultant I often do speaking engagements both “live” and via webinar. And, over the years, I’ve attended a lot of these presentations. While I do think that these types of activities can be good for business development, it’s best approached as a long-term approach and not a “quick sell.” (more…)

Common Marketing Research Mistakes

Sunday, January 23rd, 2011

I was interviewed recently by a major business publication about common marketing research mistakes that businesses make. As someone who has been involved in marketing research – conducting research, contracting with vendors to conduct research, writing about and teaching market research courses – I was able to share a number of examples of things I’ve seen (and sometimes that I’ve done myself!). (more…)

Social Media Myths and Misconceptions. My Advice: Think Logically!

Friday, January 21st, 2011

A friend and business colleague recently asked me to share my thoughts on the perspectives of the authors of a new book on Facebook marketing.

I’m always flattered to be asked my opinion (aren’t we all!?!) and always glad for a legitimate opportunity to ponder something. So here are my thoughts-I’d be interested in hearing yours: (more…)

Example of QR Code in Print Ad

Sunday, January 9th, 2011

I’m still fascinated by QR codes! Recently came across an ad in a magazine I was browsing through that included a QR code. It was an ad for “Hearts on Fire” and includes a QR code in the lower left corner, with copy that reads: “Scan the QR code with your smartphone to view styles, share, and become a”

This YouTube video talks about the ad and gives a good, brief, overview of the use of QR codes.

“Hearts on Fire” use of the code is a good example, I think, of illustrating how these simple codes can be used to easily provide additional information to consumers while sending a signal that the company is “techno-savvy.”

Have you seen example of QR codes in use? Would love to hear about other examples – please share!

Social Media and Marketing Synonymous? I Don’t Think So!

Friday, January 7th, 2011

“Social media and marketing have become synonymous over the years.” – Brian Solis

I recently read this comment on the blog of a very prominent social media guru, and it made me cringe. (more…)

QR Codes – Have You Seen Them? Used Them?

Friday, January 7th, 2011

As I was doing research for my upcoming Direct Mail in the Digital Age I discovered a neat new (well really not so new…) communication technology called QR codes. I think this codes offer a wide variety of very interesting options to marketers. (more…)