Archive for October, 2017

How to Respond Effectively to Negative Advertising

Tuesday, October 31st, 2017

For many businesses, connecting with and selling to a target market can be challenging enough on its own. But, when a competitor jumps into the mix and badmouths your product, service or entire company, an entirely new front opens up. Consider a local grocer watching TV when an ad comes on from a competitor discussing how the local grocer’s produce is not as fresh as the competitor’s and that its product selection is less expansive. Many marketers and business owners struggle with how to respond. Do you ignore the attack? Do you hit back? (more…)

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Strategic Communications Featured as a Leading PR Firm on Clutch

Friday, October 27th, 2017

Customer reviews, client reviews, best PR firm, public relations, content marketingStrategy matters. Not only for our clients, but also for our own team. Strategy is what sets the foundation of a successful partnership, project, or campaign. Part of our strategy at Strategic Communications is being included on Clutch. Clutch is a reviews platform for businesses in the IT services and traditional marketing industries. Their coverage of public relations firms has been continuously growing over the last few years, with over 1,000 companies involved.  Strategic Communications recently joined their growing list, making us very proud that we’ve been able to rise to the top as a leading provider in the PR space. (more…)

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Sponsorships Can be a Slippery Slope

Tuesday, October 24th, 2017

Sports fans and students of media and advertising are no doubt aware of the perceived sexist comments recently made by Carolina Panthers quarterback Cam Newton toward a female sports reporter. When asked by Charlotte Observer reporter Jourdan Rodrigue about the route-running of Panthers receiver Devin Funchess during an October 4 press conference, Newtown stunned the gathered reporters. (more…)

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Evaluating Your Brand? One Key Question to Ask Your Target Market

Thursday, October 19th, 2017

38309393 - group of different families together of all racesWhile businesses can never have complete control of their brand, they absolutely have the opportunity—and obligation—to work to manage and influence how their brand is perceived. Part of that journey starts with some basic market research. You need to understand how you’re currently perceived before you can start planning to get to where you want to be. (more…)

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5 Critical Elements of Successfully Managing Your Online Presence

Tuesday, October 17th, 2017

When businesses think of branding and marketing, they often think in terms of the company as a whole. This is certainly important; however, personal branding can also be a big boon to your company. For sole proprietors and professional organizations (doctors, lawyers, accountants, consultants, etc.), showing off the personal expertise of the owners or management team is a great way to promote the company as a whole. Even larger organizations can benefit from showing the personal side of key executives—or touting their credentials to help boost business. (more…)

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Hiring Marketing Talent? Why Strategy Matters.

Tuesday, October 3rd, 2017

Hiring marketing or content marketing talent?So, you’re in the market for a strategic marketing professional. You’ve screened hundreds of applicants, and it’s down to the handful you’ve picked to invite in for interviews. But this is an inherently creative position, and cookie-cutter interview questions about an applicant’s past experience or about their evaluation of their own qualifications might not give you enough insight to pick the right man or woman for the job. (more…)

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