Archive for July, 2023

The Marketing Content Continuum

Thursday, July 27th, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. Companies clearly need to generate a constant flow of high-quality, relevant, current content, but continually creating and updating content can take a toll and drive up costs. And finding a qualified staff that can keep up with the demand isn’t so easy these days.

The solution for a lot of companies today is (more…)

Events and Event Planning in a Post-Pandemic World

Tuesday, July 25th, 2023

COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. Live events have been re-emerging, but event planners are approaching the process differently from how they have in the past. Splash’s “2023 Events Outlook Report” (its third annual report) indicates that (more…)

The Power of Ethos, Logos, and Pathos in Writing Promotional Copy

Friday, July 21st, 2023

It’s not uncommon for students in both high school and higher ed to question whether what they’re learning will actually have relevance in the real world of work. There are three concepts, though, from several speech classes I taught at the undergraduate level, that I’ve found to be extremely helpful in creating content designed to resonate with various needs and preferences of the target audience: ethos, logos, and pathos. Before I lose you, trust me, these are really simple concepts that you can use to create and evaluate your promotional content. (more…)

10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media Coverage

Tuesday, July 18th, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.

Here we take a look at 10 common, and easily fixable, mistakes. How many are you making?   (more…)

Marketing’s New Reality: The Metaverse

Tuesday, July 11th, 2023

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally all professions today.

The opportunities can be both exciting and overwhelming. (more…)

ChatGPT: Opportunities and Risks Related to AI-Generated Content

Wednesday, July 5th, 2023

Information Technology Digital Network Concept - generative AI - ChatGPT

AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, (more…)