Archive for March, 2011

10 Tips for Implementing Your Strategic Plan!

Tuesday, March 22nd, 2011

As I work with people on strategic planning activities (once we get over the initial resistance to strategic planning in general!), one of the biggest barriers I find to planning is concern about implementation. Too often implementation just doesn’t happen and organizations find themselves in an endless loop of planning without achieving measurable results.

Part of the problem, I think, is that (more…)

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Tweeting for Results

Tuesday, March 22nd, 2011

I’m working with a client to build awareness of her new online ratings app and she was interested in tips on how to engage followers in conversations. As I shared the following suggestions with her, I thought this might make for a good blog post (always interesting in multi-purposing!), so thought I’d share here as well. (more…)

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When They Talk *Too* Much – Facilitating Planning Sessions

Saturday, March 12th, 2011

A business colleague recently asked for some advice on how to handle people in meetings – in this case, strategic planning sessions – that dominate the conversation. It’s a common problem and, I’d venture to guess, that any of you reading this have been involved in a situation where this has occurred.

Here are some of the suggestions I shared: (more…)

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Should You Use “Real People” In Your Advertising?

Monday, March 7th, 2011

I recently spotted this posting about one of the latest examples of an “employee on a rampage” to go viral. Bad enough to have a situation like this make the social media rounds, but what if you’d just used this employee in a “feel-good” advertising campaign? Or, what if Domino’s had used its now-infamous employees in a campaign? I was just interviewed by a trade publication about the wisdom – or lack thereof – of using “real people” (generally, real employees) in advertising spots.

Those who have worked with me know that I’m (more…)

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Majority of Worldwide CEOs Not Active Online

Friday, March 4th, 2011

A recent study by Weber Shandwick found that 64 percent of CEOs from the world’s largest comanies are not engaging online with external stakeholders. Most telling is that less than 10 percent (more…)

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