I’m working with a client to build awareness of her new online ratings app and she was interested in tips on how to engage followers in conversations. As I shared the following suggestions with her, I thought this might make for a good blog post (always interesting in multi-purposing!), so thought I’d share here as well. (more…)
Archive for March, 2011
When They Talk *Too* Much – Facilitating Planning Sessions
Saturday, March 12th, 2011A business colleague recently asked for some advice on how to handle people in meetings – in this case, strategic planning sessions – that dominate the conversation. It’s a common problem and, I’d venture to guess, that any of you reading this have been involved in a situation where this has occurred.
Here are some of the suggestions I shared: (more…)
Should You Use “Real People” In Your Advertising?
Monday, March 7th, 2011I recently spotted this posting about one of the latest examples of an “employee on a rampage” to go viral. Bad enough to have a situation like this make the social media rounds, but what if you’d just used this employee in a “feel-good” advertising campaign? Or, what if Domino’s had used its now-infamous employees in a campaign? I was just interviewed by a trade publication about the wisdom – or lack thereof – of using “real people” (generally, real employees) in advertising spots.
Those who have worked with me know that I’m (more…)
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