Archive for January, 2016

Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You

Thursday, January 28th, 2016

In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.

Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.”  (more…)

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Brand Building for Service Professionals: Some Practical Tips

Tuesday, January 26th, 2016

We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. (more…)

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Creating an Exceptional Digital Team

Saturday, January 23rd, 2016

While many small business owners start out as jacks-of-all-trades, as the business grows, it becomes necessary to bring on talent to specialize in specific areas of the company. Digital marketing is no exception. Just as an entrepreneur will at some point need to separate the digital marketing duties from the operations duties, a more sophisticated company will eventually want to break up the roles of the digital marketing unit. Here are some tips and strategies for putting together an effective digital marketing team. (more…)

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Building Better Blogs Through Quality, Targeted Content

Thursday, January 14th, 2016

In the digital age, so much of your marketing success depends on your online presence. Just as you wouldn’t run a shoddy, run-down brick and mortar store, you simply can’t have a tacky-looking website. By the same token, you need to give potential customers a reason to come to your site. Gas stations operate on razor-thin margins on gasoline to get customers into their convenience stores — the real moneymakers. Similarly, many business websites use a content-rich, regularly-updated blog with appeal to their target audience to drive traffic to their site. And just because you aren’t a digital marketing expert, doesn’t mean you can’t put together a great blog your audience will be drawn to. (more…)

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Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing

Tuesday, January 12th, 2016

In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)

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Leveraging User-Generated Content to Boost Your Brand

Thursday, January 7th, 2016

Past and existing customers are extraordinary marketing resources for any business. What better way to tout your product or service than to use the “don’t take it from me” approach by turning the microphone over to a satisfied customer with no personal interest in supporting your brand? (more…)

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