Archive for January, 2016
Thursday, January 28th, 2016
In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.
Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.” (more…)
Tags: content management, Customer Communication, digital marketing, direct mail marketing, Direct Marketing, online marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 26th, 2016
We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. (more…)
Tags: brand audit, brand building, Brand Management, building a brand presence, Customer Communication, digital marketing, marketing online, online marketing, Social Media, social media marketing, your service brand
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations | No Comments »
Saturday, January 23rd, 2016
While many small business owners start out as jacks-of-all-trades, as the business grows, it becomes necessary to bring on talent to specialize in specific areas of the company. Digital marketing is no exception. Just as an entrepreneur will at some point need to separate the digital marketing duties from the operations duties, a more sophisticated company will eventually want to break up the roles of the digital marketing unit. Here are some tips and strategies for putting together an effective digital marketing team. (more…)
Tags: Brand Management, content marketing, effective content marketing, Employee Communication, hiring content marketers, hiring contractors, hiring writers
Posted in Career Advice, Content Marketing, Internal Communication, Marketing and Branding | No Comments »
Thursday, January 14th, 2016
In the digital age, so much of your marketing success depends on your online presence. Just as you wouldn’t run a shoddy, run-down brick and mortar store, you simply can’t have a tacky-looking website. By the same token, you need to give potential customers a reason to come to your site. Gas stations operate on razor-thin margins on gasoline to get customers into their convenience stores — the real moneymakers. Similarly, many business websites use a content-rich, regularly-updated blog with appeal to their target audience to drive traffic to their site. And just because you aren’t a digital marketing expert, doesn’t mean you can’t put together a great blog your audience will be drawn to. (more…)
Tags: blog posts, bloggers, blogging, content management, content marketing, Customer Communication, freelancer writing, online communication
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 12th, 2016
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)
Tags: direct mail, direct mail marketing, Direct Marketing, email marketing, Marketing, online marketing, traditional direct mail, traditional marketing
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »
Tuesday, January 5th, 2016
As we move into the year 2016, it’s a good opportunity to take a look at some of the potential marketing trends for the coming year. What do marketers and small business owners need to anticipate in order to hit the ground running this year?
Here are some trends we see for 2016: (more…)
Tags: content marketing, cross-platform engagement, Marketing, marketing trends, podcasting, showrooming, small business marketing, virtual reality, webrooming
Posted in Content Marketing, Marketing and Branding, Marketing Communication, Small Business Strategy, Strategic Communications | No Comments »