I was at a meeting of small business owners recently where we shared our experiences and ideas about marketing effectiveness – what works and what doesn’t. I was surprised at the vehement reaction (more…)
Archive for July, 2010
Are Phonebooks – and Other Print Directories – a Dying Breed?
Saturday, July 31st, 2010Can Duck Duck Go beat Google?
Thursday, July 29th, 2010Would You Send a News Release Like This?
Thursday, July 8th, 2010In anticipation of Drew Peterson’s murder trial which was supposed to start today in Joliet, Ill. (which always reminds me of the Blues Brothers, but I digress…), the PR firm representing the Peterson defense team released a media alert/press release that was, I think, rather odd. (more…)
What Advertising Images Go Best With Your Product?
Monday, July 5th, 2010Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton gree tea with citrus from her bag and, as she takes