Archive for July, 2010

Are Phonebooks – and Other Print Directories – a Dying Breed?

Saturday, July 31st, 2010

I was at a meeting of small business owners recently where we shared our experiences and ideas about marketing effectiveness – what works and what doesn’t. I was surprised at the vehement reaction (more…)

Can Duck Duck Go beat Google?

Thursday, July 29th, 2010
I’ve been researching and writing about the impact of content farms – organizations like Demand Media, AOL Seed and Suite 101 – on the journalism industry and on SEO (search engine optimization).
Did you know that when you conduct a search online many of the results you’ll see (more…)

The Web is Dead

Tuesday, July 27th, 2010

At least that’s what “the singer Prince” recently suggested in an interview with The Mirror, according to a short piece in Bloomberg Businessweek. His actual quote, according to the Bloomberg piece was: (more…)

Would You Send a News Release Like This?

Thursday, July 8th, 2010

In anticipation of Drew Peterson’s murder trial which was supposed to start today in Joliet, Ill. (which always reminds me of the Blues Brothers, but I digress…), the PR firm representing the Peterson defense team released  a media alert/press release that was, I think, rather odd. (more…)

Advertising in Healthcare – Driving Up Healthcare Costs?

Wednesday, July 7th, 2010

Some media coverage recently by NPR and AdvertisingAge addresses the issue of advertising in the healthcare industry – whether it’s a good use of healthcare dollars and whether it is money well spent. I’ve often asked the same question. (more…)

What Advertising Images Go Best With Your Product?

Monday, July 5th, 2010

Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton gree tea with citrus from her bag and, as she takes