Posts Tagged ‘search engine optimization’
Tuesday, June 7th, 2022

I’ve had a LinkedIn profile since 2009. It has become the top source of referrals for my content marketing and marketing consulting services. Not because of the “brilliant” posts I share. Not because I get tons of likes and shares. Not because I write clever copy.
So how have I successfully leveraged LinkedIn to generate leads—and new clients—consistently? (more…)
Tags: content marketing, digital marketing, internet marketing, marketing strategy, search engine optimization, SEO
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, SEO, Social Media, Strategy | No Comments »
Monday, March 22nd, 2021
SEO has long been the holy grail for internet marketers—and content creators—of all kinds. Attracting eyeballs, and website visitors, was job number one. While that’s still the case to a large degree, SEO has become less of a numbers game and more of a driver for creating high-quality, relevant content. This is because of the ongoing algorithmic changes that Google and other search engines make to deliver a positive search experience for users. (more…)
Tags: content marketing, marketing strategy, search engine optimization, SEO
Posted in Content Marketing, SEO | No Comments »
Tuesday, October 6th, 2020

Despite ongoing changes to Google algorithms as well as the ways consumers are seeking information (increasingly via voice and through mobile devices), many organizations continue to fret over SEO to the point that the copy they ultimately publish is bland, peppered with overused catchphrases, and easy to overlook.
(more…)
Tags: content marketing, copywriting, effective content marketing, search engine optimization, SEO, strategic content marketing, writing content that converts
Posted in Content Marketing | No Comments »
Monday, March 16th, 2020
by Linda Pophal
I have a love/hate relationship with search engine optimization (SEO). I understand SEO. I very often use the concepts in my own writing—and often use the concepts in writing for clients. Sometimes, though, and probably because I was a writer long before SEO was even “a thing,” I balk at what can seem at times to be a misguided focus—a singular focus—on SEO to the exception of everything else. (more…)
Tags: content marketing, copywriting, search engine optimization, SEO, SEO writing, slave to SEO, writing copy, writing for bots
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, SEO, Strategic Communications | No Comments »
Monday, February 3rd, 2020
Google Search Console (GSC) (formerly Google Webmaster Tools) is a free online resource of tools and reports that Google makes available to users to help them improve their websites and optimize them for search. If you have a website, you should be using GSC—or using an agency that can help you uncover valuable insights to help improve your website performance. (more…)
Tags: Google Search Console, how people search, improve rankings, mobile keywords, optimizing web pages, search engine optimization, search engine results, SEO, SERPs, sitemaps
Posted in Content Marketing, Internet Marketing, SEO, Web Sites | No Comments »
Wednesday, January 29th, 2020
A lot of questions I see related to digital marketing tend to compartmentalize, or silo, various types of communications. For instance, questions about social media or even about specific social media channels. Or questions about blogging. Or questions about website performance. (more…)
Tags: digital marketing, search engine optimization, SEO, Social Media, website marketing web marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Social Media | No Comments »
Sunday, November 3rd, 2019
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.
(more…)
Tags: digital marketing, Google search, online marketing, optimizing for search, search engine optimization, SEO
Posted in Content Marketing, SEO | No Comments »
Thursday, December 21st, 2017
Recently Entrepreneur writer Nina Zipkin covered a fascinating infographic put together by The Website Group, a U.K. – based digital marketing agency, Ahrefs, an SEO tool platform. The infographic looks at data collected and analyzed by Ahrefs based on two million random keywords. By looking at the top ten ranking pages for each of those keywords, they pulled together some great insights on how long it takes to get to that coveted top-ten spot. (more…)
Tags: Adwords, Google algorithms, Google Analytics, Google search, Google+, keywords, long tail search, optimizing your website, search engine optimization, SEO, web site optimization, website optimization
Posted in Analytics, Internet Marketing, SEO | No Comments »
Tuesday, December 12th, 2017
Search Engine Optimization, or “SEO,” is a frequently used and important tool in online marketing. Yet to many it’s an unfamiliar and intimidating concept that they may naturally shy away from. Fear of the unknown is understandable, but SEO is something that can’t be ignored if you want your online efforts to pay off. And, it’s really not as complex as the terminology might suggest. (more…)
Tags: Adwords, AhRefs, Google search, optimizing your site, search engine optimization, SEMRush, SEO, website traffic
Posted in Analytics, Content Marketing, Internet Marketing, SEO | No Comments »