by Linda Pophal
I have a love/hate relationship with search engine optimization (SEO). I understand SEO. I very often use the concepts in my own writing—and often use the concepts in writing for clients. Sometimes, though, and probably because I was a writer long before SEO was even “a thing,” I balk at what can seem at times to be a misguided focus—a singular focus—on SEO to the exception of everything else. (more…)
Google Search Console (GSC) (formerly Google Webmaster Tools) is a free online resource of tools and reports that Google makes available to users to help them improve their websites and optimize them for search. If you have a website, you should be using GSC—or using an agency that can help you uncover valuable insights to help improve your website performance. (more…)
A lot of questions I see related to digital marketing tend to compartmentalize, or silo, various types of communications. For instance, questions about social media or even about specific social media channels. Or questions about blogging. Or questions about website performance. (more…)
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.
Recently Entrepreneur writer Nina Zipkin covered a fascinating infographic put together by The Website Group, a U.K. – based digital marketing agency, Ahrefs, an SEO tool platform. The infographic looks at data collected and analyzed by Ahrefs based on two million random keywords. By looking at the top ten ranking pages for each of those keywords, they pulled together some great insights on how long it takes to get to that coveted top-ten spot. (more…)
Search Engine Optimization, or “SEO,” is a frequently used and important tool in online marketing. Yet to many it’s an unfamiliar and intimidating concept that they may naturally shy away from. Fear of the unknown is understandable, but SEO is something that can’t be ignored if you want your online efforts to pay off. And, it’s really not as complex as the terminology might suggest. (more…)
By Linda Pophal
Ever since websites became a reality, marketers have been interested in finding ways to drive traffic to their sites. One of the traditional ways of doing this has been through search engine optimization (SEO)—a “fancy” phrase that really just means posting content that contains the words and phrases that potential visitors are likely to enter into search engines (like Google) when they’re looking for what you have to offer. (more…)
Short answer: Yes!
Today’s media environment is far more complex, offering both benefits and challenges for marketers. The benefits are that they have many more options to choose from to allow them to more specifically, and narrowly, connect with their target audiences. That is, however, also the challenge. (more…)
A business colleague of mine recently asked me what I thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are, though, two very important reasons that those wishing to build an online presence should consider managing a blog (and a few other, secondary, reasons). (more…)
In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a big, negative driver when it comes to SEO (search engine optimization) and driving people to their web sites. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)
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