This morning as I was applying my L’Oreal Revitalift which I received in the mail free (more about this later) I was struck by the brilliant use of word-of-mouth (WOM) marketing that the company I got it from has capitalized on.
Archive for October, 2009
Bzzzzz – Wrinkle free – free!
Friday, October 30th, 2009What Price Fame?
Saturday, October 17th, 2009Richard Heene, father of the little “balloon boy” who captured national attention last week, continues to maintain that allegations that this was a hoax are “extremely pathetic.” Doubts began after little Falcon Heene responded (more…)
Banished brand – “Wisconsin, Live Like You Mean It”…or maybe you don’t…
Thursday, October 1st, 2009Wow! The state of Wisconsin – the state where I was born and still live – spent $57,000 recently to develop a slogan and logo to promote state tourism. And now they’ve trashed it. Why? Who knows. But my guess would be that (more…)