This morning as I was applying my L’Oreal Revitalift which I received in the mail free (more about this later) I was struck by the brilliant use of word-of-mouth (WOM) marketing that the company I got it from has capitalized on.
Archive for October, 2009
A recent LinkedIn question resonated with me – “Why don’t people like to talk about pricing UPFRONT?” Why indeed?
Have you ever been frustrated when trying to make a purchase decision because you can’t get pricing information from coy salespeople or cryptic web sites? In my opinion, (more…)
Richard Heene, father of the little “balloon boy” who captured national attention last week, continues to maintain that allegations that this was a hoax are “extremely pathetic.” Doubts began after little Falcon Heene responded (more…)
Wow! The state of Wisconsin – the state where I was born and still live – spent $57,000 recently to develop a slogan and logo to promote state tourism. And now they’ve trashed it. Why? Who knows. But my guess would be that (more…)