Archive for the ‘Small Business Strategy’ Category

Corporate Social Responsibility: Difficult Choices Require Strategic Approach

Thursday, May 5th, 2016

Boardroom tableSupporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)

Please follow and like us:

Ideas for Choosing and Working Effectively With Freelancers

Thursday, December 10th, 2015

According to a recent article in Harvard Business Review,  freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)

Please follow and like us:

To Engage Your Audience, Provide Real Value

Tuesday, September 8th, 2015

Savvy business owners and marketing professionals are always looking for ways to deepen their connection with existing customers and attract new clientele. In the age of content, newsletters and e-letters are great ways to connect with an audience and good tools for small-to-medium-sized businesses (SMBs) to use for customer engagement.

The key—as with any kind of online communication—is to (more…)

Please follow and like us:

Marketing Planning: An Ongoing Process

Friday, September 4th, 2015

In an industry like marketing that’s driven by having its finger on the pulse of cultural trends and attitudes, a major fear is becoming stale, outdated or thought of as “yesterday’s news.” At the same time, there’s a very real danger in being too quick to move away from the tried and true, especially in established businesses and industries. So, with the obvious need to strike some sort of balance, the clear question becomes, “How often should I update my marketing plan?” (more…)

Please follow and like us:

Myths and Misconceptions About Being Your Own Boss

Friday, July 10th, 2015

by Linda Pophal

 

Ever since I was a child, I have dreamed about running my own business. I grew up in a family-owned business and have always been very interested in business issues and business management. Like many wannabe entrepreneurs, part of the lure was, of course, “being my own boss.” But, also like others, I’ve discovered that there are a lot of misconceptions about being your boss.

Please follow and like us: