Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
Archive for the ‘Small Business Strategy’ Category
Our Marketing Predictions for 2016
Tuesday, January 5th, 2016As we move into the year 2016, it’s a good opportunity to take a look at some of the potential marketing trends for the coming year. What do marketers and small business owners need to anticipate in order to hit the ground running this year?
Here are some trends we see for 2016: (more…)
Ideas for Choosing and Working Effectively With Freelancers
Thursday, December 10th, 2015According to a recent article in Harvard Business Review, freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)
To Engage Your Audience, Provide Real Value
Tuesday, September 8th, 2015Savvy business owners and marketing professionals are always looking for ways to deepen their connection with existing customers and attract new clientele. In the age of content, newsletters and e-letters are great ways to connect with an audience and good tools for small-to-medium-sized businesses (SMBs) to use for customer engagement.
The key—as with any kind of online communication—is to (more…)
Marketing Planning: An Ongoing Process
Friday, September 4th, 2015In an industry like marketing that’s driven by having its finger on the pulse of cultural trends and attitudes, a major fear is becoming stale, outdated or thought of as “yesterday’s news.” At the same time, there’s a very real danger in being too quick to move away from the tried and true, especially in established businesses and industries. So, with the obvious need to strike some sort of balance, the clear question becomes, “How often should I update my marketing plan?” (more…)
Myths and Misconceptions About Being Your Own Boss
Friday, July 10th, 2015by Linda Pophal
Ever since I was a child, I have dreamed about running my own business. I grew up in a family-owned business and have always been very interested in business issues and business management. Like many wannabe entrepreneurs, part of the lure was, of course, “being my own boss.” But, also like others, I’ve discovered that there are a lot of misconceptions about being your boss.
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