Posts Tagged ‘Innovation’

How Will You Make Your Audience Want To?

Tuesday, January 13th, 2015

I’m a big fan of EContent, a media outlet that focuses on content related to digital publishing, media and marketing. They have a number of very influential contributors* who write about trending topics, and useful strategies and tactics to help readers succeed in the online world.

It’s one of the many media outlets that I try to read as often as I can. Recently, when browsing through the topics on their homepage, I came across a piece by Theresa Cramer, the editor of EContent: Lessons From Serial: The Myth of the Shrinking Attention Span. I found it to be a very thought-provoking piece, and I was especially struck by one particular line in the piece: (more…)

Please follow and like us:

Engaging Customers in Real-Time Product and Service Development

Wednesday, November 26th, 2014

Traditional forms of marketing often pose a challenge for businesses in that they are often necessarily reactionary. Generally, marketers can’t determine customers’ satisfaction with a product or service until it’s already been created and introduced. By that time, it may be too late. (more…)

Please follow and like us:

Unlikely Collaborators Come Together to Tackle Ebola

Tuesday, November 4th, 2014

In the midst of the current Ebola outbreak, there has been much made of the role of big pharma in the race to stem the tide of the deadly virus. Many commentators, non-governmental organizations and governments have been critical of drug companies in the past and currently for what is seen as their lack of interest in developing vaccines and cures for illnesses that are deadly, but just not profitable.

But numbers are numbers, and the decision-makers of publicly-traded companies are obligated to conduct their business in a way that returns an acceptable return on investment to shareholders.

In an editorial for Forbes (more…)

Please follow and like us:

The Innovator’s Edge: Addressing Needs That Don’t Exist!

Thursday, October 16th, 2014

Despite the fact that business and advertising classes and textbooks tell us that the first stage in the consumer decision-making process is identifying a need, there are certainly instances when consumers don’t know they have a need. That’s where innovators can have an edge.

Lee E. Miller and Kathleen Hayes Onieal recently wrote a blog post for Harvard Business Review called “Getting People to Believe in Something They Can’t Yet Imagine.” In the blog post, Miller and Onieal discuss the fate that often befalls new, groundbreaking innovations: Nobody believes they will catch on! The very fact that something is so revolutionary and unheard of often makes getting buy-in from key decision-makers next to impossible. The authors point out some of the reasons for this, including organizational inertia, fear of change, financial disincentives and fear of failure, among others.

So what can be done to overcome these obvious challenges? Certainly, companies introduce innovative products and services all the time. What makes the champions of change within those organizations succeed? Miller and Onieal point to several paths to success: (more…)

Please follow and like us:

Breaking Through the B.S. (Brainstorming) – Some Tips for Better Results

Tuesday, May 27th, 2014

Brainstorming is one of those activities that, on the surface, seems pretty simple. In reality, though, effectively using this technique can be challenging, Why? Because we all have a tendency to want to discuss/debate and comment on the brainstorming comments of others — and even our own!The key for an effective brainstorming session is to ensure that a wide range of “top of mind” inputs can be gathered — not to dissect and discuss each point that comes up.

We work with organizations on strategic planning activities regularly. One of the keys to a successful planning effort is ensuring that all inputs are gathered and that good ideas/inputs are not “shot down” or dismissed as part of the brainstorming process.

A couple of things that we have done to help ensure that the brainstorming process works as it should: (more…)

Please follow and like us:

Does Thinking Outside the Box Require Being Outside the Box? Yes – An Outside Perspective Breeds Innovation

Tuesday, June 4th, 2013

Daniel Pink, one of the leading modern thinkers about work and the business environment, and the author of several books including, most recently, Drive: The Surprising Truth About What Motivates Us, suggests in a recent The Telegraph article that we are more creative when solving other peoples’ problems. He presents the results of a very interesting experiment that demonstrates that a group of people working on a problem on behalf of someone else do far better than a group of people working on what they are told is their own problem.

Fascinating, but upon reflection, not all that surprising. In fact, (more…)

Please follow and like us:

How to Generate Leads With a Limited Marketing Budget

Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but (more…)
Please follow and like us:

Are You Prepared to Become Obsolete?

Thursday, September 27th, 2012

While watching the local news my husband made a comment about the weatherman: “You know – who really needs him anymore? You can just look at the radar yourself any time you want to online.”

True. You can. Wonder if people going to school to be “weather people” have thought about that. Wonder if the schools that teach them have thought about that. And, most pertinent for this blog, wonder if all of us have given (more…)

Please follow and like us:

Create, Co-create, Collaborate or Die

Thursday, August 2nd, 2012

We’re all familiar with the saying: adapt, migrate, mutate or die. Charles Darwin put forth his theory of evolution in 1859 and its relevance to businesses has long been applied by academics and business experts. But, in today’s fast-paced environment, while still applicable it suggests a pace that is much slower than our reality.

Adapting, migrating and mutating takes time–sometimes a long time.

While it may not be relevant from a biological standpoint, businesses today might be well advised to follow a different piece of advice: (more…)

Please follow and like us:

Don’t Be the Victim of Disruptive Innovation!

Monday, January 23rd, 2012
  • VHS tapes.
  • Landlines.
  • Encyclopedias.
  • Film (the Kodak kind).

All examples of products that have already, or will probably soon, disappear from use. Why? Because they were made obsolete due to new advancements, replacements or changing consumer demand that led to their demise. That kind of evolution is happening all of the time. Sometimes slowly. Sometimes rapidly. Just as (more…)

Please follow and like us: