Archive for September, 2021

What Your Employees Don’t Know Could Hurt You: How Effective Communication Builds Strong Brand Ambassadors

Thursday, September 16th, 2021

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. This may be because of the assumption that since employees are part of the organization they somehow “know” what’s going on. After all, it was in the newsletter or on Slack, wasn’t it? The fact of the matter, though, is that companies can’t leave it to chance that employees are paying attention to the messages they’re sending, or that they understand which are the key messages that they should be paying attention to. (more…)

Why Your Company, Product, or Service Name Doesn’t Really Matter

Tuesday, September 14th, 2021

Throughout my career, I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular name/brand for a company, product, or service—but also by the enormous amount of angst and emotion that becomes part of the process.

In truth, the process of coming up with a name—whether for a company, a product, a campaign, a department, or whatever is a process that is virtually destined to be an emotional and difficult one from the get-go. Why? Because everybody has an opinion, everybody has an emotional stake in the outcome and everybody wants their brand to be the next Nike.

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5 Quick Tips for Writing Headlines for Digital Marketing Efforts

Friday, September 3rd, 2021

In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up the paper and read on. The same is true of online headlines – the hyperlinks that come up in a list when you search for something in a search engine. In addition to page ranking, an enticing headline is an important way to drive traffic to your site. With that in mind, here are some tips for generating great headlines. (more…)

Creating Content: A Role for Your Contacts and Connections

Wednesday, September 1st, 2021

Group Of Multi-Ethnic People Social Networking

As content marketing has emerged as a top go-to tactic for marketers of all kinds in all industries, the challenge that many have been faced with is how to generate the massive amounts of content often required to feed the funnel. Even large organizations with internal staff dedicated to marketing and communications often find themselves turning to others for content creation.

That’s certainly a great thing for firms like ours, and we help a number of individuals and organizations create a variety of content. But there’s another great source of content that can be leveraged in big and small ways to help feed the demand for content: (more…)