Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion, according to paidContent.
The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media (more…)