The world has changed in many ways over the past several years, especially due to the widespread impact of the pandemic–largely bad, but with some good. Like the recognition among many companies that many employees can work effectively, and productively, outside of traditional work settings. And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. (more…)
Posts Tagged ‘content marketing’
Continued High Demand for High Quality Content
Tuesday, October 25th, 2022Generating Responses, Followers, and Referrals—An “A-ha!” Moment
Monday, September 26th, 2022
17877227 – social media
A while ago I experienced an interesting phenomenon related to the release of my monthly e-letter. I’d gotten into the practice of posting notices to various LinkedIn groups when a new e-letter was available, inviting new subscribers. I had been doing this for about 14 months and (more…)
When It Comes to Hyper-personalization Use Your Spidey Senses
Thursday, September 1st, 2022
Digital technology available today makes it possible to hyper-personalize communications with customers and prospects. But, just because you can, doesn’t mean you should. I think the biggest mistake that marketers can make in pursuing hyper-personalization (more…)
Blogging Best Practices
Tuesday, August 30th, 2022
A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs.
Personally, I think the whole field of blogging is (more…)
Stop the Insanity! Are You Continuing to Make These Same Mistakes Over and Over and Over and…?
Thursday, June 30th, 2022
You’ve no doubt heard the definition of insanity: “Doing the same thing over and over again, and expecting different results.”
It’s a common malady in the business world, and particularly evident these days during tough times. Companies know that the results they’re getting aren’t what they’d like to see and are not likely sustainable, yet they don’t quite know what to do about it. So they keep doing what they’ve always done in tough times – they (more…)
When You Make It All About You, You Lose
Tuesday, June 21st, 2022
Whenever I’m called upon to offer a critique on or advice about a company or consultant’s copy – whether it’s on a web site, in a brochure, an ad, a blog, or whatever – the first thing I do is read through the copy to see whether the focus is on “we/me” or “you/your.” Most of the copy I look at is the former. A quick, easy and relatively painless way to improve it (more…)
You’re Using LinkedIn the Wrong Way—Here’s What We Recommend Instead
Tuesday, June 7th, 2022
I’ve had a LinkedIn profile since 2009. It has become the top source of referrals for my content marketing and marketing consulting services. Not because of the “brilliant” posts I share. Not because I get tons of likes and shares. Not because I write clever copy.
So how have I successfully leveraged LinkedIn to generate leads—and new clients—consistently? (more…)
What Is Verisimilitude?
Tuesday, May 31st, 2022
Years ago I was fortunate to be able to work with one of the true gurus in the field of direct marketing copywriting—Herschell Gordon Lewis. A marketing genius, a horror-film writer! (he’s actually known for creating the “splatter film” sub-genre of horror, according to Wikipedia)— (more…)
Strategy Matters – Here’s Why
Tuesday, January 18th, 2022
Our company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic. Too often, marketing initiatives are focused more on tactics (let’s get on TikTok! let’s put up a billboard!), rather than strategy. That’s probably one of the biggest mistakes that marketers can make. Why? Because unless you just “get lucky,” and you might, simply picking tactics may result in doing the wrong things, wasting time, effort, and money.5 Simple Website Mistakes That Many Businesses Make
Tuesday, January 4th, 2022
We work frequently with clients to evaluate/audit and make recommendations for improvements to their websites and write website content. In addition, Linda serves as a digital marketing specialist with the State of Wisconsin’s Business Intelligence Team and Purdue University. In this role she reviews and makes recommendations to websites of small but growing companies.Through this work, we tend to see some very common (and, fortunately, easy to fix) mistakes being made. Here we take a look at “5 Simple Website Mistakes That Many Businesses Make.”
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