Posts Tagged ‘content marketing’

20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes

Thursday, February 29th, 2024

Using GenAI for content marketing - tips and best practicesGenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.

Here’s a list of 20 to get you thinking before the weekend and the end of the month. (more…)

GenAI’s Impact on Content Creators, Especially Writers

Wednesday, February 21st, 2024

Will GenAI replace real writers? Time will tell.As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. (more…)

New Ways I’m Using GenAI for Content Marketing

Monday, February 12th, 2024

Using GenAI for content marketing - tips and best practicesI was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. (more…)

Repurposing Content Across Different Platforms for Maximum Reach

Thursday, January 25th, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.

Content repurposing involves taking existing content and adapting it for use across different platforms.
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The Role of User-Generated Content in Building Brand Trust

Friday, January 12th, 2024

In the digital marketing landscape, authenticity and connections with consumers are paramount. A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). UGC can play a significant role in building brand trust and engagement.

But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? (more…)

Opportunities for Building Generative AI Into Work Processes

Tuesday, October 10th, 2023

If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget.

It holds a lot of promise but also, potentially, a lot of peril for users.

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Direct Mail — The “Snail Mail” Kind — Never Goes Out of Style

Friday, September 1st, 2023

A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees—in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns—often predictable patterns—in everything around us, was (more…)

Vetting Freelance Talent in 2023

Tuesday, August 22nd, 2023

The use of freelancers and contractors is on the rise, and this trend is likely to continue as hordes of workers are laid off or decide they simply aren’t willing to give up the freedom and flexibility of remote and hybrid work to return full-time to physical workplaces. Freelancers can offer great benefits to employers who know what to look for, what to look out for, and how to effectively evaluate talent before bringing them on board. (more…)

Shining a Light on the Dark Funnel

Tuesday, August 1st, 2023

Chris is in the market for a new car. Chris, like most consumers, is broadly aware of the many types of cars on the market and can see them on the road, on car lots, in advertisements, and online. While deciding which car to buy, Chris not only draws on his own awareness that has been created through these channels, he is also likely to become much more proactive in seeking information—asking family, friends, neighbors, and colleagues for their advice; perusing review sites; following hashtags on social media channels; gathering information through Google searches; and, eventually, visiting car manufacturer or dealer websites to help narrow the choices. Then Chris is likely to visit a local car dealership to take a test drive and talk pricing. (more…)

The Marketing Content Continuum

Thursday, July 27th, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. Companies clearly need to generate a constant flow of high-quality, relevant, current content, but continually creating and updating content can take a toll and drive up costs. And finding a qualified staff that can keep up with the demand isn’t so easy these days.

The solution for a lot of companies today is (more…)