Posts Tagged ‘content marketing’
Monday, October 26th, 2020
Like many things we see all of the time, email subject lines are easy to overlook, especially when drafting them. Too often, though, copywriters, content marketers, and others fail to give enough thought to their email subject lines. They’re an afterthought. Something quickly thrown together and easily overlooked, not only by those writing them but those seeing them in their email inboxes! And that’s the problem.
Fail to pay enough attention to your email subject lines and your audience will too. (more…)
Tags: best email subject lines, content marketing, digital marketing, email marketing, email open rate, email subject lines
Posted in Content Marketing, Customer Communication, Direct Marketing, Marketing Communication | No Comments »
Tuesday, October 6th, 2020
Despite ongoing changes to Google algorithms as well as the ways consumers are seeking information (increasingly via voice and through mobile devices), many organizations continue to fret over SEO to the point that the copy they ultimately publish is bland, peppered with overused catchphrases, and easy to overlook.
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Tags: content marketing, copywriting, effective content marketing, search engine optimization, SEO, strategic content marketing, writing content that converts
Posted in Content Marketing | No Comments »
Monday, September 28th, 2020
It’s always challenging to come up with a list of “the top” anything. But, whatever the subject matter, it’s an interesting exercise. It requires stepping back to think strategically about what matters most. In this case, what matters most when it comes to content marketing. Having been engaged in content marketing for a number of years now, and having achieved a fair amount of success with our own and client accounts, we’d point to these as the “Three Must Knows” for effective content marketing. (more…)
Tags: content marketing, content that converts, copywriting, writing content, writing copy
Posted in Content Marketing | No Comments »
Tuesday, May 12th, 2020
Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are using the growing number of delivery options to continue to reshape content into new—and sometimes improved—forms.
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Tags: content marketing, creating content, EContent, marketing with content, multi-purposing content, publishing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Publishing | No Comments »
Tuesday, May 5th, 2020
Humans have been working to automate tasks since the days of Henry Ford. Sometimes, this means coming up with faster, more cost-effective ways to develop automobiles and other products or streamlining operations and reducing the need for manual labor in various manufacturing settings. Other times, it’s spurred by the rampant development of increasingly complex technology to create and distribute content. Regardless, the quest for new ways of getting work done without human intervention is ongoing.
The use of technology for content creation and dissemination is just one more example. It’s an area that is seeing increasing interest from developers and users alike. (more…)
Tags: content marketing, creating content, hiring virtual assistants, remote work, virtual assistants, working remotely
Posted in Content Marketing | No Comments »
Tuesday, April 28th, 2020
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:
Emu Today & Tomorrow, a magazine for emu farmers
Twins, a magazine for parents of multiples, which launched in 1984
Spudman, a publication for potato farmers
The Chimney Sweep News, serving a decidedly niche market of chimney sweepers as the name suggests
These and other publications are finding success by casting a narrow net to appeal to smaller, more exclusive market segments. Publishers can draw inspiration and insight from the retail sector.
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Tags: content creation, content marketing, mass publishing, niche publishing, publishing, reaching target audiences, writing content
Posted in Blogging, Content Marketing, Journalism, Publishing | No Comments »
Monday, March 16th, 2020
by Linda Pophal
I have a love/hate relationship with search engine optimization (SEO). I understand SEO. I very often use the concepts in my own writing—and often use the concepts in writing for clients. Sometimes, though, and probably because I was a writer long before SEO was even “a thing,” I balk at what can seem at times to be a misguided focus—a singular focus—on SEO to the exception of everything else. (more…)
Tags: content marketing, copywriting, search engine optimization, SEO, SEO writing, slave to SEO, writing copy, writing for bots
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, SEO, Strategic Communications | No Comments »
Thursday, March 12th, 2020
by Linda Pophal
Having worked for organizations and their senior leaders and spokespeople for a number of years as director of corporate communications and marketing in various fields I’ve long been familiar—and quite comfortable—with the concept of ghostwriting. Ghostwriters write content for others. That content might be in the form of a speech, a presentation, an email, an article, a letter to the editor, a book-length manuscript, or a wide range of other applications. (more…)
Tags: content marketing, contributed content, ghostwriting, thought leadership, writing
Posted in Content Marketing, Influencer Marketing, Journalism | No Comments »
Friday, January 17th, 2020
We saw a question recently in an online group to the effect of: “Is content marketing a viable lead generation tactic?” Great question, but not one that can be easily answered. The short answer is a resounding YES! But…
Tags: B2B content marketing, blog posts, content marketing, contributed content, creating content, digital marketing, quality content, writing blog posts, writing content
Posted in Content Marketing | No Comments »
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