Posts Tagged ‘content marketing’
Monday, July 22nd, 2024
Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance?
This is a question I responded to recently on LinkedIn.
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Tags: Aristotle and rhetoric, content marketing, ethos, influence, influencing audiences, logos, pathos, persuasive copy, persuasive speaking, storytelling
Posted in Content Marketing, Strategic Communications | No Comments »
Wednesday, July 17th, 2024
Creating marketing communications materials can be challenging. After decades in the business (yeah, I’m “seasoned”… ), I’ve had multiple experiences with review processes—some great, some good, some not so good, and some absolutely horrendous and extremely frustrating.
Over the years I’ve come to identify a number of best practices that can help to both streamline the content review process and minimize frustrations along the way—for both content creators and subject matter experts.
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Tags: client input, client review process, content marketing, editing, proofreading, review processes, SEO, SEO review, slave to SEO
Posted in Content Marketing, Publishing | No Comments »
Tuesday, July 9th, 2024
![Understanding the language of your audience - how SEO still works in 2024](http://blog.stratcommunications.com/wp-content/uploads/2023/08/Great-content-300x200.jpg)
In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a significant obstacle when it comes to SEO designed to get audiences to your website. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)
Tags: content marketing, search engine optimization, SEO, understanding your audience, writing copy
Posted in Content Marketing | No Comments »
Monday, July 1st, 2024
Content marketing is still something that a lot of companies, large and small, continue to invest in. The ultimate goal, of course, is sales. But, along the way to a sale, content marketers must first capture attention, drive traffic to a website (in most cases), and deliver on the promise that their copy promo or social media post suggested.
SEO, or search engine optimization, has been a big part of this process. And, while I certainly consider SEO when crafting content for myself or my clients, I’m not a slave to it. Here’s why.
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Tags: content marketing, new SEO, SEO, simple SEO, writing for search engines, writing SEO
Posted in Content Marketing | No Comments »
Tuesday, May 7th, 2024
![](http://blog.stratcommunications.com/wp-content/uploads/2024/01/Content-crossword-300x200.jpg)
Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.
Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. (more…)
Tags: artificial intelligence, content marketing, GenAI, generative AI, marketing stack, marketing technology
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, April 30th, 2024
You’re sitting at your desk, talking to a colleague about a trip to Spain you’re planning. The next thing you know, you’re seeing ads for Spain pop up in Google search and on Facebook. It’s not magic. It’s the power of voice search. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.—to create a comprehensive profile that they can use for ad targeting. Not all voice assistants do this, and the process is actually more complex than it may seem, but it’s illustrative of the shift from text to voice in consumers’ search habits. Voice search is on the rise. (more…)
Tags: content marketing, SEO, staying up-to-date on SEO, voice search
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing | No Comments »
Thursday, February 29th, 2024
![Women considering yes, no, maybe options](http://blog.stratcommunications.com/wp-content/uploads/2016/04/Yes-No-Maybe-300x200.jpg)
GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.
Here’s a list of 20 to get you thinking before the weekend and the end of the month. (more…)
Tags: content marketing, GenAI, GenAI for marketing, using GenAI, writing with GenAI
Posted in Content Marketing | No Comments »
Wednesday, February 21st, 2024
As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. (more…)
Tags: content creation, content marketing, demand for writers, GenAI, journalists, the writing life, writing with GenAI
Posted in AI - Artificial Intelligence, Content Marketing | No Comments »
Thursday, January 25th, 2024
![](http://blog.stratcommunications.com/wp-content/uploads/2024/01/Content-crossword-300x200.jpg)
In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.
Content repurposing involves taking existing content and adapting it for use across different platforms.
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Tags: content marketing, creating content, digital content, repurposing content, reusing content
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »