Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well? (more…)
Posts Tagged ‘content marketing’
What is Customer Communications Management?
Monday, January 21st, 2019Our Top 5 Content Marketing Predictions for 2019
Wednesday, January 2nd, 2019
Content Marketing Experts Define “Influencer Marketing”
Thursday, November 29th, 2018
(excerpt from Best Practices in Influencer Marketing)
Defining “influencer marketing” in the online space can be somewhat challenging as perspectives can differ wildly. Here’s a look at how experts in digital marketing are defining this term: (more…)
The Blurred Lines Between PR, Marketing and Advertising
Wednesday, November 7th, 2018There’s a raging — and quite interesting — debate that I continue to see taking place in various online forums about the relationship between PR and marketing. I’ve found it especially interesting because I recently was engaged in the same debate while teaching PR courses at a local university. Surprisingly to me, there is a group that believes quite strongly that PR is not part of marketing: that it is a separate and distinctly different function within an organization.
Frankly, that’s just “crazy talk” to me. (more…)
Using Push Marketing Techniques to Grow Your Business
Thursday, October 25th, 2018Most of us in the marketing business are familiar with the concept of – if not necessarily the term – pull marketing. Pull marketing refers to using your business development strategies to attract customers actively seeking out a product or service to your particular offering. For example, a pizza company might work on increasing its page ranking through search engine optimization (SEO) so that it shows up prominently when a hungry potential customer searches for “pizza near me” in their search engine.
But there’s another type of marketing that takes a more aggressive approach. “On the other side of the coin is a push campaign,” writes Rocco Baldassarre – Founder & CEO of Zebra Advertisement 1DollarAd.com – In an article for Entrepreneur. “A push campaign presents products and services to an audience without serving an initial demand.”
Baldassarre writes about push marketing in the context of online marketing and offers four tips for maximizing the outcome of your efforts. (more…)
5 Steps for Creating an Email Marketing Campaign
Thursday, October 18th, 2018Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. (more…)
Go With Your Gut: When You Can Ignore the Algorithms
Monday, July 30th, 2018A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.
When should content marketers listen to the algorithms instead of relying on their own instincts, which have been finely honed over time? (more…)
3 Steps for Gaining Traction as a Thought Leader
Tuesday, July 3rd, 2018So you want to be an expert? Seems like just about everybody does these days and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
The Power of Podcasts
Thursday, May 24th, 2018Savvy marketers are always on the lookout for new media through which to promote their companies. From print media, to radio, to television, to the Internet, it hasn’t taken long historically between the development of a new media technology to the adoption of that media by marketers.
In an article for Entrepreneur, Aj Agrawal makes the case for podcasts as the next potentially lucrative marketing channel. (more…)