Our company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic. Too often, marketing initiatives are focused more on tactics (let’s get on TikTok! let’s put up a billboard!), rather than strategy. That’s probably one of the biggest mistakes that marketers can make. Why? Because unless you just “get lucky,” and you might, simply picking tactics may result in doing the wrong things, wasting time, effort, and money.Posts Tagged ‘content marketing’
Strategy Matters – Here’s Why
Tuesday, January 18th, 2022Our company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic. Too often, marketing initiatives are focused more on tactics (let’s get on TikTok! let’s put up a billboard!), rather than strategy. That’s probably one of the biggest mistakes that marketers can make. Why? Because unless you just “get lucky,” and you might, simply picking tactics may result in doing the wrong things, wasting time, effort, and money.5 Simple Website Mistakes That Many Businesses Make
Tuesday, January 4th, 2022
We work frequently with clients to evaluate/audit and make recommendations for improvements to their websites and write website content. In addition, Linda serves as a digital marketing specialist with the State of Wisconsin’s Business Intelligence Team and Purdue University. In this role she reviews and makes recommendations to websites of small but growing companies.Through this work, we tend to see some very common (and, fortunately, easy to fix) mistakes being made. Here we take a look at “5 Simple Website Mistakes That Many Businesses Make.”
3 Steps for Gaining Traction as a Thought Leader
Tuesday, November 30th, 2021
So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
Social Media Tips to Drive Sales for Small Businesses
Thursday, October 7th, 2021
Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media.5 Quick Tips for Writing Headlines for Digital Marketing Efforts
Friday, September 3rd, 2021
In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up the paper and read on. The same is true of online headlines – the hyperlinks that come up in a list when you search for something in a search engine. In addition to page ranking, an enticing headline is an important way to drive traffic to your site. With that in mind, here are some tips for generating great headlines. (more…)
Creating Content: A Role for Your Contacts and Connections
Wednesday, September 1st, 2021
Group Of Multi-Ethnic People Social Networking
As content marketing has emerged as a top go-to tactic for marketers of all kinds in all industries, the challenge that many have been faced with is how to generate the massive amounts of content often required to feed the funnel. Even large organizations with internal staff dedicated to marketing and communications often find themselves turning to others for content creation.
That’s certainly a great thing for firms like ours, and we help a number of individuals and organizations create a variety of content. But there’s another great source of content that can be leveraged in big and small ways to help feed the demand for content: (more…)
Best Practices for Finding Freelancers: Top Go-To Sources of Talent
Monday, August 2nd, 2021
Content is king, as the saying goes, and that’s certainly true in a digital world. Consumer appetite for content is at an all-time high and continuing to grow. That’s great for organizations that have well-oiled content creation teams in place to meet the demand. For others, though, developing content on a regular basis that is high-quality and focused on issues and topics that resonate with their audiences can be a challenge. The gig economy can help. A wide range of freelancers and contract content creators are available to organizations to help produce content for any format. (more…)
Sometimes I Just Can’t Be a Ghost…
Monday, April 26th, 2021
by Linda Pophal
Having worked for organizations and their senior leaders and spokespeople for a number of years as director of corporate communications and marketing in various fields I’ve long been familiar—and quite comfortable—with the concept of ghostwriting. Ghostwriters write content for others. That content might be in the form of a speech, a presentation, an email, an article, a letter to the editor, a book-length manuscript, or a wide range of other applications. (more…)
COVID-19’s Impact on 2021 Content Marketing Strategy
Monday, March 29th, 2021
When pandemic restrictions around the country started occurring in March 2020, few imagined that many would still be in place—or starting up again—as the year drew to an end. As I write this, in mid-November, cases are rising across the country, and new restrictions are emerging. Through it all, organizations of various kinds have had to adjust and adapt to the new normal—whatever that is. As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. (more…)
What You Need to Know About Changes in SEO Strategy
Monday, March 22nd, 2021
SEO has long been the holy grail for internet marketers—and content creators—of all kinds. Attracting eyeballs, and website visitors, was job number one. While that’s still the case to a large degree, SEO has become less of a numbers game and more of a driver for creating high-quality, relevant content. This is because of the ongoing algorithmic changes that Google and other search engines make to deliver a positive search experience for users. (more…)
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