Posts Tagged ‘content marketing’

Generating Responses, Followers, and Referrals—An “A-ha!” Moment

Monday, September 26th, 2022

17877227 – social media

A while ago I experienced an interesting phenomenon related to the release of my monthly e-letter. I’ve gotten into the practice of posting notices to various LinkedIn groups when a new e-letter is available, inviting new subscribers. I’ve been doing this for about 14 months now and (more…)

When It Comes to Hyper-personalization Use Your Spidey Senses

Thursday, September 1st, 2022

Digital technology available today makes it possible to hyper-personalize communications with customers and prospects. But, just because you can, doesn’t mean you should. I think the biggest mistake that marketers can make in pursuing hyper-personalization (more…)

Blogging Best Practices

Tuesday, August 30th, 2022

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs.

Personally, I think  the whole field of blogging is (more…)

Stop the Insanity! Are You Continuing to Make These Same Mistakes Over and Over and Over and…?

Thursday, June 30th, 2022

You’ve no doubt heard the definition of insanity: “Doing the same thing over and over again, and expecting different results.”

It’s a common malady in the business world, and particularly evident these days during tough times. Companies know that the results they’re getting aren’t what they’d like to see and are not likely sustainable, yet they don’t quite know what to do about it. So they keep doing what they’ve always done in tough times – they (more…)

When You Make It All About You, You Lose

Tuesday, June 21st, 2022

Whenever I’m called upon to offer a critique on or advice about a company or consultant’s copy – whether it’s on a web site, in a brochure, an ad, a blog, or whatever – the first thing I do is read through the copy to see whether the focus is on “we/me” or “you/your.” Most of the copy I look at is the former. A quick, easy and relatively painless way to improve it (more…)

You’re Using LinkedIn the Wrong Way—Here’s What We Recommend Instead

Tuesday, June 7th, 2022

social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing results

I’ve had a LinkedIn profile since 2009. It has become the top source of referrals for my content marketing and marketing consulting services. Not because of the “brilliant” posts I share. Not because I get tons of likes and shares. Not because I write clever copy.

So how have I successfully leveraged LinkedIn to generate leads—and new clients—consistently? (more…)

What Is Verisimilitude?

Tuesday, May 31st, 2022

Years ago I was fortunate to be able to work with one of the true gurus in the field of direct marketing copywriting—Herschell Gordon Lewis. A marketing genius, a horror-film writer! (he’s actually known for creating the “splatter film” sub-genre of horror, according to Wikipedia)— (more…)

Strategy Matters – Here’s Why

Tuesday, January 18th, 2022
content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsOur company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic. Too often, marketing initiatives are focused more on tactics (let’s get on TikTok! let’s put up a billboard!), rather than strategy. That’s probably one of the biggest mistakes that marketers can make. Why? Because unless you just “get lucky,” and you might, simply picking tactics may result in doing the wrong things, wasting time, effort, and money.

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5 Simple Website Mistakes That Many Businesses Make

Tuesday, January 4th, 2022
market research, marketing researchWe work frequently with clients to evaluate/audit and make recommendations for improvements to their websites and write website content. In addition, Linda serves as a digital marketing specialist with the State of Wisconsin’s Business Intelligence Team and Purdue University. In this role she reviews and makes recommendations to websites of small but growing companies.
Through this work, we tend to see some very common (and, fortunately, easy to fix) mistakes being made. Here we take a look at “5 Simple Website Mistakes That Many Businesses Make.”

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3 Steps for Gaining Traction as a Thought Leader

Tuesday, November 30th, 2021

So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)