A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees—in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns—often predictable patterns—in everything around us, was (more…)
Posts Tagged ‘content marketing’
Direct Mail — The “Snail Mail” Kind — Never Goes Out of Style
Friday, September 1st, 2023Vetting Freelance Talent in 2023
Tuesday, August 22nd, 2023The use of freelancers and contractors is on the rise, and this trend is likely to continue as hordes of workers are laid off or decide they simply aren’t willing to give up the freedom and flexibility of remote and hybrid work to return full-time to physical workplaces. Freelancers can offer great benefits to employers who know what to look for, what to look out for, and how to effectively evaluate talent before bringing them on board. (more…)
Shining a Light on the Dark Funnel
Tuesday, August 1st, 2023Chris is in the market for a new car. Chris, like most consumers, is broadly aware of the many types of cars on the market and can see them on the road, on car lots, in advertisements, and online. While deciding which car to buy, Chris not only draws on his own awareness that has been created through these channels, he is also likely to become much more proactive in seeking information—asking family, friends, neighbors, and colleagues for their advice; perusing review sites; following hashtags on social media channels; gathering information through Google searches; and, eventually, visiting car manufacturer or dealer websites to help narrow the choices. Then Chris is likely to visit a local car dealership to take a test drive and talk pricing. (more…)
Five Tips for Finding Credible Sources to Interview for Professional Articles
Saturday, June 10th, 2023
Here we offer five effective tips to help you find credible sources for your B2B articles.
AI for Content Creation
Tuesday, May 16th, 2023A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true? (more…)
Don’t Assume Your Customers Know What You, or “Everybody,” Knows!
Tuesday, May 2nd, 2023“You don’t pay unless we win!”
That’s the compelling marketing claim made by a large and very successful law firm. If you’re a consumer thinking about suing someone—an individual or a company—for a loss or injury you’ve received, such a no-risk offer would be compelling indeed.
But here’s the thing. (more…)
Continued High Demand for High Quality Content
Tuesday, October 25th, 2022The world has changed in many ways over the past several years, especially due to the widespread impact of the pandemic–largely bad, but with some good. Like the recognition among many companies that many employees can work effectively, and productively, outside of traditional work settings. And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. (more…)