Posts Tagged ‘strategic communications’

6 Steps and 6 Days to an Effective Content Strategy: Day 6

Wednesday, July 20th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 5

Tuesday, July 19th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 4

Monday, July 18th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 3

Friday, July 15th, 2016

 content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 2

Thursday, July 14th, 2016

 content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communications

Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 1

Wednesday, July 13th, 2016

 In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: (more…)

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Putting the “Strategic” Into Strategic Content Marketing

Thursday, April 14th, 2016

The Content Marketing Institute’s (CMI) 2015 reports on B2B and B2C (business-to-consumer) content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results. For instance, while 86% of B2B respondents indicate that they are using content marketing, only 38% say that their efforts are effective. While 83% say they have a content marketing strategy, only 35% have a documented strategy. That’s a problem. (more…)

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Email Marketing: Updating an Old Standard for Today’s Consumer

Tuesday, December 8th, 2015

Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)

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Small Business and Content Marketing: Opportunities Abound but Strategy is Key

Tuesday, December 1st, 2015

Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)

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The Highs and Lows of Being a Content Marketing Manager

Thursday, October 8th, 2015

by Linda Pophal

When I tell people what I do for a living, they often ask me how I like life as a social media manager and consultant. Because many of our website visitors and blog readers are engaged in the industry or considering becoming social media managers, I thought it might be of interest to them if I shared some of those personal reflections. (more…)

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