Posts Tagged ‘strategic communications’

Communication Best Practices Learned From COVID-19

Wednesday, November 11th, 2020

Communication Best Practices During COVID-19It’s fair to say that few, if any companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic, a pandemic that has swept the world and decimated lives and economies.

As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals found themselves grappling with important questions:

  • How do we continue to communicate with a suddenly dispersed audience?
  • How do we find the right balance between standard key messages and the need to address the ravages of the virus for employees, customers and the community at large?
  • How do we strike the tone—certainly not too flippant, but also not too alarmist?

There have been some important communication lessons to be learned from the COVID-19 pandemic. We asked content marketers to share their key takeaways—what has worked well for them, what hasn’t, and how the experience will shape their communications for months, maybe years, to come. (more…)

How Are You Doing?

Wednesday, April 8th, 2020
“How are you doing?”
It’s a question we’ve been reading and hearing a lot over the past few weeks. Chances are, unfortunately, we’ll be hearing that question for the foreseeable future.
How are you doing? It matters and it pays to ask.
Our clients tend to be consultants, publishers, agencies and very large organizations. The vast majority, while not always technically “essential enterprises” are still doing business, but not in the same way.

(more…)

Another Year Draws to an End

Friday, December 27th, 2019
It’s hard to believe that another year is drawing to an end. I can still vividly remember the countdown to Y2K and the anxiety so many were feeling as they wondered what a new century would mean in terms of digital disruption. The year 2000 came in with more of a whisper than a bang but, since that time, much has changed in terms of the ways technology continues to impact our personal and professional lives.

(more…)

What is Customer Communications Management?

Monday, January 21st, 2019

Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well?  (more…)

6 Steps and 6 Days to an Effective Content Strategy: Day 6

Wednesday, July 20th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. (more…)

6 Steps and 6 Days to an Effective Content Strategy: Day 5

Tuesday, July 19th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)

6 Steps and 6 Days to an Effective Content Strategy: Day 4

Monday, July 18th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)

6 Steps and 6 Days to an Effective Content Strategy: Day 3

Friday, July 15th, 2016

 content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. (more…)

6 Steps and 6 Days to an Effective Content Strategy: Day 2

Thursday, July 14th, 2016

 content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communications

Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: (more…)

6 Steps and 6 Days to an Effective Content Strategy: Day 1

Wednesday, July 13th, 2016

 In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: (more…)