Posts Tagged ‘Employee relations’

Managing and Monitoring Your Social Connections

Thursday, April 28th, 2016

Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.

Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. (more…)

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Managing the “Employer Brand”

Tuesday, April 28th, 2015

Every company is–or should be–concerned about its brand. Even those that are, though, tend to focus more on the customer-facing brand. Granted, customer and prospects perspectives are important. But there’s another key audience that often gets overlooked in the rush to build brand. (more…)

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