Posts Tagged ‘communication strategy’

Another Year Draws to an End

Friday, December 27th, 2019
It’s hard to believe that another year is drawing to an end. I can still vividly remember the countdown to Y2K and the anxiety so many were feeling as they wondered what a new century would mean in terms of digital disruption. The year 2000 came in with more of a whisper than a bang but, since that time, much has changed in terms of the ways technology continues to impact our personal and professional lives.

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Are You Telling Your Customers About the Great Services They Receive From You?

Monday, September 2nd, 2019

Customer reviews, client reviews, best PR firm, public relations, content marketing

It’s important for any business to know whether or not their customers are satisfied with the service the company is providing – the same applies for products, but we’ll focus on services here. Many companies ask customers for feedback to gauge their experience, and this can take many forms, including surveys and post-purchase emails among others. This feedback could be asking for a simple thumbs up, thumbs down or sliding scale review of the overall service, or it could ask more specific questions, focusing on different aspects of the service: timeliness, quality, likelihood to repeat business, likelihood to recommend to others, etc. (more…)

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Social Media Mistakes that Businesses Make

Monday, November 19th, 2012

I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.

Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see (more…)

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