In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! (more…)
Posts Tagged ‘pr’
A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought Leaders, Business Consultants, and Authors
Tuesday, June 20th, 2023Why Public Relations (PR) is Important for Marketers
Thursday, November 24th, 2022In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:
Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet
Tuesday, November 15th, 2022
7 Tips for Working Effectively With the Media
Tuesday, October 4th, 2022It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.
Thursday, July 21st, 2022What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?
Well – as in many things in life the answer is (more…)
3 Steps for Gaining Traction as a Thought Leader
Tuesday, November 30th, 2021So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
Best Practice Advice for Handling Crisis Communications
Wednesday, July 28th, 2021
The Blurred Lines Between PR, Marketing and Advertising
Friday, November 13th, 2020There’s a raging — and quite interesting — debate that I continue to see taking place in various online forums about the relationship between PR and marketing. I’ve found it especially interesting because I recently was engaged in the same debate while teaching PR courses at a local university. Surprisingly to me, there is a group that believes quite strongly that PR is not part of marketing: that it is a separate and distinctly different function within an organization.
Frankly, that’s just “crazy talk” to me. (more…)
Top Tips for Getting Media Exposure Through HARO/Profnet
Wednesday, October 21st, 2020
Getting Media Coverage: 7 Best Practices That Really Work
Friday, May 22nd, 2020