In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:
Posts Tagged ‘pr’
Why Public Relations (PR) is Important for Marketers
Thursday, November 24th, 2022Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet
Tuesday, November 15th, 2022
I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.A very common question that I’m often asked is: “What is your top tip for getting media coverage?” And I have a very brief, and simple answer.
7 Tips for Working Effectively With the Media
Tuesday, October 4th, 2022
It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.
Thursday, July 21st, 2022
What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?
Well – as in many things in life the answer is (more…)
3 Steps for Gaining Traction as a Thought Leader
Tuesday, November 30th, 2021
So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
Best Practice Advice for Handling Crisis Communications
Wednesday, July 28th, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.Sometimes that exposure, unfortunately, is negative and viral.
The Blurred Lines Between PR, Marketing and Advertising
Friday, November 13th, 2020
There’s a raging — and quite interesting — debate that I continue to see taking place in various online forums about the relationship between PR and marketing. I’ve found it especially interesting because I recently was engaged in the same debate while teaching PR courses at a local university. Surprisingly to me, there is a group that believes quite strongly that PR is not part of marketing: that it is a separate and distinctly different function within an organization.
Frankly, that’s just “crazy talk” to me. (more…)
Top Tips for Getting Media Exposure Through HARO/Profnet
Wednesday, October 21st, 2020Many of the clients we work with are interested in getting media coverage to help establish themselves as thought leaders and build their reputations in a variety of fields. The good news is that it’s much easier these days to get coverage than it used to be, although the PR landscape has changed considerably since the days of sending out news releases via snail mail, calling reporters, and having limited outlets for exposure.Getting Media Coverage: 7 Best Practices That Really Work
Friday, May 22nd, 2020
Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just that. And, the good news these days is that you don’t need to hire an expensive PR firm or publicist to get the exposure you’re looking for (although we do offer those services at a very reasonable rate). You may also be interested in our book, 21st Century Secrets to Effective PR, which offers our own tips as well as tips and best practices from many other PR practitioners.Important Marketing and Branding Takeaways From Krispy Kreme and a Youthful Entrepreneur
Wednesday, November 27th, 2019by Justin Grensing, Esq., MBA
Every once in a while, a real-life situation comes up that lends itself nicely to some core marketing concepts. These serve as great teaching tools and discussion points because they actually happened, and they’re relatable. Here’s a recent example involving Krispy Kreme and an entrepreneurial college student. (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
