Posts Tagged ‘crisis communications’

Is There Such a Thing as Negative Publicity? We Think So.

Tuesday, November 29th, 2016

We’ve all heard the old adage “there’s no such thing as bad publicity.” The rationale for this is that even if the portrayal of your brand or organization is negative, you’re still getting your name out there. But let’s be realistic. Nobody wants negative publicity. Even if it does mean getting your name out there, it really can be quite bad.

There’s no magic bullet to make bad publicity simply go away once it happens. Still, there is a simple formula to deal with negative publicity. (more…)

Crisis Communications: Be Prepared for Anything

Thursday, July 30th, 2015

by Linda Pophal

I was a public affairs director and director of corporate communications in the energy and healthcare industries; in both cases we had well-developed crisis response plans and conducted drills regularly. While helpful, the drills were really not sufficient to prepare us 100 percent for the crises that came up. These included major power outages in the energy industry, major medical incidents that brought large numbers of people to the hospital and generated widespread media attention, and employee relations issues. Surprisingly, what turned out to be our most widely covered and most contentious issue while I worked with the healthcare organization was (more…)

If You Won’t Share Your Story, The Media Can’t Tell It! (So Don’t Get Mad When They “Get it Wrong”!)

Wednesday, February 29th, 2012

This morning I received a response from a media rep I was working with to connect with a source for a story that has the potential to reflect negatively on the organization–a rather large organization. After working with her for about a week, she sent an email that said: “We’re going to have to pass on commenting. Sorry.”

As someone who has also been in her shoes, on the other side of the great divide between organizations and the media, I’m sure that she is.

I’m sure she knows, just as well as I and other communication professionals do, the problem (more…)