Posts Tagged ‘crisis communications’
Wednesday, July 28th, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.
Sometimes that exposure, unfortunately, is negative and viral.
(more…)
Tags: brand ambassadors, communicating during crisis, crisis communications, employees as brand ambassadors, media relations, pr, strategic communications
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Friday, August 10th, 2018
There are numerous examples of company names tied directly to an individual. That person is often the founder but could also be a key personality. Even our current president achieved a great amount of fame by attaching his name to everything from hotels and golf courses to steaks and an online university. Naming a company after an individual can add some personality to the brand and make potential customers feel a more personal connection to that brand. We know who the frontperson is; we know what they look like; and we know a bit about their personality and character.
But that isn’t always a good thing. (more…)
Tags: brand building, Brand Management, branding, company image, corporate image, crisis communications, media relations, naming guidelines, naming your business, pr
Posted in Marketing and Branding, PR and Media Relations | No Comments »
Thursday, November 16th, 2017
Public relations can be a tricky business. Issues can emerge very quickly and unexpectedly, and just as quickly become very public. Both experienced PR professionals, as well as non-professionals forced into a PR role from time to time, have to think on their feet, acting on both instinct and experience. Particularly in a lightening-fast communication environment, it’s not surprising that there are often mistakes made by PR professionals and others in the public eye. (more…)
Tags: crisis communication, crisis communications, crisis management, pr, public relations, Strategy
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, August 30th, 2017
Regardless of one’s politics, it is fair to say that the current presidential administration has caused a great deal of controversy on many fronts, creating fresh headlines nearly every week. One of the most visible manifestations of this has been the attention paid to the president’s communications team. Fans of late night are no doubt aware of former press secretary Sean Spicer’s combative press conferences, Saturday Night Live’s parodies of those press conferences, and Spicer’s disdain for those parodies. Spicer’s interactions with the news media were one of the most talked about aspects of the young administration.
Then his replacement came on the job — for a total of 10 days. (more…)
Tags: crisis communications, media relations, pr, President Trump, press corp, Scaramucci, Spicer, Trump administration
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, November 29th, 2016
We’ve all heard the old adage “there’s no such thing as bad publicity.” The rationale for this is that even if the portrayal of your brand or organization is negative, you’re sti
ll getting your name out there. But let’s be realistic. Nobody wants negative publicity. Even if it does mean getting your name out there, it really can be quite bad.
There’s no magic bullet to make bad publicity simply go away once it happens. Still, there is a simple formula to deal with negative publicity. (more…)
Tags: crisis communications, dealing with negative publicity, media relations, negative publicity, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, July 30th, 2015
by Linda Pophal
I was a public affairs director and director of corporate communications in the energy and healthcare industries; in both cases we had well-developed crisis response plans and conducted drills regularly. While helpful, the drills were really not sufficient to prepare us 100 percent for the crises that came up. These included major power outages in the energy industry, major medical incidents that brought large numbers of people to the hospital and generated widespread media attention, and employee relations issues. Surprisingly, what turned out to be our most widely covered and most contentious issue while I worked with the healthcare organization was (more…)
Tags: corporate communications, crisis communications, handling a crisis. media relations, media relations, pr
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, February 29th, 2012
This morning I received a response from a media rep I was working with to connect with a source for a story that has the potential to reflect negatively on the organization–a rather large organization. After working with her for about a week, she sent an email that said: “We’re going to have to pass on commenting. Sorry.”
As someone who has also been in her shoes, on the other side of the great divide between organizations and the media, I’m sure that she is.
I’m sure she knows, just as well as I and other communication professionals do, the problem (more…)
Tags: crisis communications, crisis management, media, media relations, pr
Posted in Media Relations/PR | No Comments »
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